Aymeric Grenet

Brand and account manager at Affective
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Contact Information
us****@****om
(386) 825-5501
Location
Boulogne-Billancourt, Île-de-France, France, FR
Languages
  • Français Native or bilingual proficiency
  • English Full professional proficiency
  • Spanish Professional working proficiency
  • Italian Elementary proficiency

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Experience

    • France
    • Advertising Services
    • 1 - 100 Employee
    • Brand and account manager
      • Sep 2022 - Present
    • Spain
    • Software Development
    • Brand Manager
      • Sep 2018 - Aug 2020
    • France
    • Textile Manufacturing
    • 1 - 100 Employee
    • International Key Account Manager
      • Jun 2017 - Aug 2018

      Reflection and development of a new commercial strategy to win new customers inside the Mass Market and dealing partnerships with them. Reflection and development of a new commercial strategy to win new customers inside the Mass Market and dealing partnerships with them.

    • Advertising Services
    • 1 - 100 Employee
    • Brand Manager
      • 2016 - 2017

      Responsible for the whole brands catalog (Keith Harring, JM Basquiat, Beatles, etc.) - Prospecting for new properties and new licensees. - Managed the whole making of the Rilakkuma's booth at Paris' Japan Expo show and Sagoo's booth at the brand licensing show in London - Responsible for the artistic direction of the Sagoo's website (www.sagoo.fr) Responsible for the whole brands catalog (Keith Harring, JM Basquiat, Beatles, etc.) - Prospecting for new properties and new licensees. - Managed the whole making of the Rilakkuma's booth at Paris' Japan Expo show and Sagoo's booth at the brand licensing show in London - Responsible for the artistic direction of the Sagoo's website (www.sagoo.fr)

    • Founder
      • May 2012 - Dec 2015

      Managing the whole set of branding V ery I mportant P ixels - Partnered with a renowned digital illustrator to create an apparel collection with the VIP concept’s creator. Developed the Business Plan and established the brand’s entire supply chain from manufacturing to shipping. - Responsible for the commercial management of the collection in collaboration with Paris-based rep agency JV FASHION, a multi-brand showroom representing brands such as New Era, Eleven Paris, Frankin Marshall, Elvine, Sessun, Sweet Pants. - Developed the retail distribution network among some of Paris’s most prestigious and iconic shops: Colette, Kitson US, Galeries Lafayette, as well as many other independent retail and department stores around the world (France, Japan, South Korea, China, Emirates, Italy, Canada, etc.) - Responsible for the creative direction and asset selection for gangofpixels.com, an e-shop developed on the Prestashop e-business platform. Partnered with a solid logistics firm in France for the back office management of online orders. PROFESSIONAL SHOWS: - Presented the collection at the Paris CAPSULE shows with the aim of expanding the brand’s presence in new retail locations around the world. OTHER “LICENSED BY” BRANDS - Created an apparel collection around the BARBAPAPA’s license, and manufactured and distributed the collection in various independent gift shops across France and Europe. - Manufactured apparel and accessories under other licenses (Michelin, The little house on the prairie, Urbance, Les Mauvaises graines). WORLDWIDE ROADSHOWS: - Launched and promoted the collection at major Manga tradeshows around the world including Japan Expo Paris, Brussels and Marseille, Made in Asia Brussels, Paris Manga and Toulouse Game Show. Show less

    • France
    • Construction
    • Executive Manager
      • 2000 - 2011

      Executive Manager (2007-2011) Sales Executive Director (2000-2007) 10 employees – Turnover: 2M€ Responsible for business development: My role was to expand sales in gift market with the current products and source new properties for the launch of new collections - Negotiated licenses contracts with a wide range of rights owners (Warner bros, Mattel, Hasbro, Nickelodeon, Canal+, TF1, M6, Copyright Entertainment, Procter & Gamble, Pathé, Apple Corps) and agents (The Licensing Company, Sagoo, etc…) for properties such as The Beatles, Pets Rock, Spongebob, Nintendo, Barbapapa, Monchhichi, Perrier, Michelin, Wallace & Gromit, My Little Pony, Mattel’s Ken, Mr.Clean, Mr Men, Sanrio characters, Weenicons, David&Goliath and many others. - Developed a Business Plan for each license. - Launched a premium collection (Corner Design Collection) focused on the fashion market. - Managed the artwork with the graphic design team for all collections. - Negotiated contracts with independent agents and Parisian showrooms for the French market and distributors in Europe (Italy, Benelux, Switzerland). - Managed relationships with Paris department stores (Galeries Lafayette, Citadium, Printemps, Virgin stores) and main mail orders (La Redoute, les 3 Suisses). - Managed the entire supply chain from the purchase of materials for apparel and accessories in China to the printing, inventory and shipping process in France. - Managed the webmastering of the e-shop www.cornerparis.com - Managed a team of 10 employees. PROFESSIONAL SHOWS: - Participated in several trade shows every year, including the Fashion and Furniture show (Who’s Next and Maison & Objet in Paris), Mess Around and the Montreal Fashion week. - Responsible for the overall art direction and organization of the booths, including layout of merchandise. PUBLIC SHOWS: - Promoted the collections at major Manga tradeshows in France, Spain and Belgium Show less

    • Webmaster, Journalist, Editor
      • Sep 1998 - Jul 2000

      – 15 employees Participated in the launch of the first online sports magazine in France. Managed the daily publication of the magazine including editing and posting press articles and selecting visuals from the Vandystadt database. – 15 employees Participated in the launch of the first online sports magazine in France. Managed the daily publication of the magazine including editing and posting press articles and selecting visuals from the Vandystadt database.

Education

  • NOVANCIA Business School, Paris (France)
    Master of Business Administration (MBA), Business development
  • Business school of marketing, Madrid (Spain)
    Master in marketing
  • Institut du Marais

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