Ayesha Ikram
Brand Manager at Industrial Enterprises (Pvt) Ltd- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Experience
-
Industrial Enterprises (Pvt) Ltd
-
Pakistan
-
Wholesale Building Materials
-
1 - 100 Employee
-
Brand Manager
-
May 2022 - Present
- Oversee day-to-day management of marketing / advertisement and ensure brand consistency. - Facilitate the scaling of the brand and company awareness through various media channels including social media and or others where and when required. - Oversee overall PR campaigns of the brand coming up with strategies to achieve brand awareness. - Work to create and implement social media strategies monthly and oversee, plan and deliver content across different platforms using scheduling tools. - Actively manage current client portfolio and handle inquiries. - Seek new business opportunities and clientele for the company identifying potential customers and target markets. - Coordinating with production to see current works in progress and representing process flows on social media platforms. - Managing Marketing Associates and making sure reporting is kept up to date. Show less
-
-
-
Sapphire Properties
-
Pakistan
-
Real Estate
-
1 - 100 Employee
-
Marketing Manager
-
Jul 2021 - Present
• Responsible for marketing planning and development of marketing plans, ATL & BTL Campaigns. • Responsible for making annual marketing budgets, media buying and execution on different mediums. • Selection of printing material. • Coordination with other departments such as Design web, website development team & PR Team for timely updates and execution of their tasks. • Managing lead generation and improving leads quality. • Managing a team to qualify leads. • Managing a Marketing team, Designer, Content Writer, Community Manager, and Social media executive to effectively manage brand presence and marketing campaigns. Show less
-
-
-
Zameen.com
-
Pakistan
-
Real Estate
-
700 & Above Employee
-
Business Associate- Corporate Department
-
Nov 2016 - Aug 2019
• Worked with Corporate Clients like DHAs of Lahore, Karachi, Multan and managed their complete Digital Campaign for branding purposes and reach building. • Establishing, maintaining and expanding a client base while aptly fulfilling the needs of existing clients. • Negotiating with the clients directly as well as assisting the Business Development Manager (BDM) in the negotiation process. • Assisting in planning, preparing and executing promotions and associated sales of company products. • Working with the team to achieve sales performance targets of the designated region and delivering on key performance indicators. • Assisting in developing and implementing sales strategies and conducting analyses of sales activities against goals by compiling and analyzing sales figures. • Analyzing and understanding client requirements. • Generating leads and building a network for opportunity referrals • Assisting in developing a long-term sustainable business by developing long-term strategic partnerships. • Increasing business opportunities through various routes to market. • Collecting customer feedback and conducting market research. Show less
-
-
-
-
Finance Intern
-
Aug 2015 - Oct 2015
Accounts and Finance Department Managed Banks Reconciliation Statement Daily Cash Flow Statement Cheques and Voucher Management Accounts and Finance Department Managed Banks Reconciliation Statement Daily Cash Flow Statement Cheques and Voucher Management
-
-
Education
-
National University of Computer and Emerging Sciences
Master of Business Administration - MBA, Marketing -
University of the Punjab
Bachelor of Business Administration - BBA, Marketing