Experience

Virility Medical

• Israel
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Head of US Commercial Operations

  • Mar 2022 - Present

  Virility Medical is a consumer healthcare company specializing in sexual health and dedicated to enhancing sexual wellbeing for both men and women. We have developed an innovative world’s first wearable skin patch based on EMS (Electrical Muscle Technology) to delay ejaculation, and help men last longer. Our patch is a revolutionary tech solution, drug free, clinically proven, allows spontaneity , discreet and easy to use. For more details visit our website – www.virilitymedical.com



Roses Brands

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Chief Marketing Officer

  • May 2017 - Mar 2022

  Joined the company as part of a new management tasked to turnaround the business. Developed vision, growth strategy, new branding, innovation, marketing plans and commercialization. Maximize customer value and grow revenue by developing relevant product and commercial innovation. Planning and execution include optimizing B2B and B2C channels, Digital, e-commerce, and trade-shows. Building and developing a high-performing direct and cross-functional team. Joined the company as part of a new management tasked to turnaround the business. Developed vision, growth strategy, new branding, innovation, marketing plans and commercialization. Maximize customer value and grow revenue by developing relevant product and commercial innovation. Planning and execution include optimizing B2B and B2C channels, Digital, e-commerce, and trade-shows. Building and developing a high-performing direct and cross-functional team.



GSK

• United Kingdom
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Global Marketing Director, Respiratory

  • 2016 - 2017

  Led Theraflu global equity with responsibility for NA (US and Canada) growth strategies. Developed strategic initiatives and managed execution with a full Integrated Agency Team. Led Theraflu global equity with responsibility for NA (US and Canada) growth strategies. Developed strategic initiatives and managed execution with a full Integrated Agency Team.



Kimberly-Clark

• United States
• Manufacturing
• 700 & Above Employee

• Global Senior Director, Baby & Child Care

  • 2012 - 2015

  Led the fastest growing business in Kimberly-Clark with high double-digit growth and category transformation globally. Developed Huggies® Diaper Pants, Pull-Ups®, Goodnites®, Drynites® and Little Swimmers®, through brand innovation and business growth strategies. Executive and member of of the Global Sectors Marketing & Innovation Leadership.

• Regional Marketing Director, Feminine & Adult Care

  • 2008 - 2012

  Led Feminine Care and Adult Care brand & innovation strategy development across MEA (Middle East, Eastern Europe & Africa) region, which included the Kotex®, Poise® and Depend® brands, resulting in double-digit topline growth. Developed breakthrough award-winning innovations and plans: Grand EFFIE Award, 2 Gold EFFIE awards and Global AME Platinum Award. Built and developed marketing capabilities in local teams throughout South Africa, Eastern Europe, Turkey, Israel, GCC, and LAN. Acknowledged as a high-potential leader and invited to participate in the MEA Strategic Leadership Program and Kimberly-Clark International Top Talents.

• Marketing Manager, Feminine & Adult Care

  • 2004 - 2008

  Led Feminine Care and Adult Care business, which included the Kotex®, Lily®, Poise®, and Depend® brands. Turned around the business by developing a top-notch strategy around changing the feminine care industry, which manifested as game-changing consumer programs and resulting in strong category-leading brands.



Danone

• France
• Food and Beverage Manufacturing
• 700 & Above Employee

• Marketing Manager - Danone

  • 2003 - 2004

  Managed Danone® Health category’s innovation and communication development during Danone relaunch, resulting in double-digit growth and market leadership. Managed Danone® Health category’s innovation and communication development during Danone relaunch, resulting in double-digit growth and market leadership.



BBDO Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Senior Strategic Planner, Supervisor

  • 2000 - 2002

  Comprehensive experience as Strategic Planner and Supervisor in BBDO advertising agency. Developed communication strategies and plans for leading global and local brands: Pepsi, Bank Hapoalim (the leading local bank), Clal (the leading insurance company), Tnuva, and Osem (the leading local food companies). Comprehensive experience as Strategic Planner and Supervisor in BBDO advertising agency. Developed communication strategies and plans for leading global and local brands: Pepsi, Bank Hapoalim (the leading local bank), Clal (the leading insurance company), Tnuva, and Osem (the leading local food companies).