Ayelet Heimann
Senior Brand Strategist at Verve- Claim this Profile
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Bio
Yehoram Davidi
Ayelet and I worked closely together for a few years. She grew to be an excellent strategist, with deep understanding of brands and brand architecture. She is highly pragmatic and creative, and her pursuit for ideas is accompanied by a relentless drive to see them through to implementation. She became appreciated and trusted with leading brand strategy processes both by Firma and by her clients.
Maayan Froind Sigler
I had the pleasure of working side by side with Ayelet Heimann as my VP Strategy. Ayelet was an important addition to the Awesome Headquarters management team, brining professionalism and creativity to the table. Ayelet took the Strategy devision into new levels, helping reposition the firm as one of the top Branding firms in our market. Our clients would appreciate her work and rely on her skillset to take their business forward, and frankly so did I. Ayelet is a true Brand Strategist and I strongly recommend working with her.
Yehoram Davidi
Ayelet and I worked closely together for a few years. She grew to be an excellent strategist, with deep understanding of brands and brand architecture. She is highly pragmatic and creative, and her pursuit for ideas is accompanied by a relentless drive to see them through to implementation. She became appreciated and trusted with leading brand strategy processes both by Firma and by her clients.
Maayan Froind Sigler
I had the pleasure of working side by side with Ayelet Heimann as my VP Strategy. Ayelet was an important addition to the Awesome Headquarters management team, brining professionalism and creativity to the table. Ayelet took the Strategy devision into new levels, helping reposition the firm as one of the top Branding firms in our market. Our clients would appreciate her work and rely on her skillset to take their business forward, and frankly so did I. Ayelet is a true Brand Strategist and I strongly recommend working with her.
Yehoram Davidi
Ayelet and I worked closely together for a few years. She grew to be an excellent strategist, with deep understanding of brands and brand architecture. She is highly pragmatic and creative, and her pursuit for ideas is accompanied by a relentless drive to see them through to implementation. She became appreciated and trusted with leading brand strategy processes both by Firma and by her clients.
Maayan Froind Sigler
I had the pleasure of working side by side with Ayelet Heimann as my VP Strategy. Ayelet was an important addition to the Awesome Headquarters management team, brining professionalism and creativity to the table. Ayelet took the Strategy devision into new levels, helping reposition the firm as one of the top Branding firms in our market. Our clients would appreciate her work and rely on her skillset to take their business forward, and frankly so did I. Ayelet is a true Brand Strategist and I strongly recommend working with her.
Yehoram Davidi
Ayelet and I worked closely together for a few years. She grew to be an excellent strategist, with deep understanding of brands and brand architecture. She is highly pragmatic and creative, and her pursuit for ideas is accompanied by a relentless drive to see them through to implementation. She became appreciated and trusted with leading brand strategy processes both by Firma and by her clients.
Maayan Froind Sigler
I had the pleasure of working side by side with Ayelet Heimann as my VP Strategy. Ayelet was an important addition to the Awesome Headquarters management team, brining professionalism and creativity to the table. Ayelet took the Strategy devision into new levels, helping reposition the firm as one of the top Branding firms in our market. Our clients would appreciate her work and rely on her skillset to take their business forward, and frankly so did I. Ayelet is a true Brand Strategist and I strongly recommend working with her.
Experience
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Verve
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Netherlands
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Design Services
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1 - 100 Employee
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Senior Brand Strategist
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Apr 2022 - Present
We are Verve. Designers, developers and strategists who transform good brands into great ones. We create living brands: flexible, scalable platforms that adapt and act. Clients: ANP, Miro, Dutch Design Week, Squla, Clevertech. As a Brand Strategist I work to define and articulate the brand stories of rising brands, transforming them into Living Brands. Building highly distinctive identities with a strong sense of purpose, providing a broad philosophy to enable growth and future development in an ever changing environment. I believe in exciting brands, they are the ones to move people, shift industries and eventually leave a positive mark on the world. Show less
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Purpose Brands
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Advertising Services
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Independent Brand Strategist
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Sep 2019 - Apr 2022
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jovoto
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Germany
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Design
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1 - 100 Employee
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Strategic Creative Guide. Brand Strategy SME
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Jun 2021 - Mar 2022
Appointed Subject-matter-expert of Brand Strategy, leading creative teams to successfully overcome creative challenges of world known brands. Taking the collaborative world of brand-strategy-creative work a step further with global creative teams from different backgrounds, optimizing the creative process for better results. Jovoto is a co-creation and open innovation platform helping organizations gain access to customer-centric solutions. Our global network includes more than 100k talents, experts and partners. Accelerate the co-creation of your next brand, product, packaging or activation, by collaborating with top teams of talents, experts and partners on our innovation platform. Show less
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Awesome - a Deloitte studio
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Israel
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Design Services
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1 - 100 Employee
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VP Strategy
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Feb 2017 - Aug 2019
Established the Brand Strategy Department of Awesome TLV, now a Deloitte company. As part of the company's management team, led it to become one of the leading branding firms in the market. Working with legacy brands and high growth start-ups to drive brand awareness, business growth and consumer loyalty. Awesome is a leading Branding and Interactive Design Agency based in TLV. Now, a Deloitte Business. Leading strategic branding processes that drive clients to achieve business growth. Creating change through inspiring brand stories. Determined to challenge and re-think conventions. Inspired by real life and people to create new brands and new experiences. Show less
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McCann TLV
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Advertising Services
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100 - 200 Employee
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Senior Strategic Planner
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May 2015 - Feb 2017
McCann TLV, the leading advertising agency in Israel. Developing advertising strategies for top tier clients in FMCG, Retail &Banking. Working in collaboration with Creative and Design teams to deliver successful lucrative campaigns. McCann TLV, the leading advertising agency in Israel. Developing advertising strategies for top tier clients in FMCG, Retail &Banking. Working in collaboration with Creative and Design teams to deliver successful lucrative campaigns.
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Firma. Business Design
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Israel
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Design Services
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1 - 100 Employee
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Senior Brand Strategist
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2011 - 2015
Firma. Business Design, global business design agency in TLV. Composing new brand identities for a wide range of industries, i.e: Retail, Tech, Education, Food & Beverage, Banking, Finance, Non-profit etc. Led and initiated implementation processes to induce new brands into established organizations. Firma. Business Design, global business design agency in TLV. Composing new brand identities for a wide range of industries, i.e: Retail, Tech, Education, Food & Beverage, Banking, Finance, Non-profit etc. Led and initiated implementation processes to induce new brands into established organizations.
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Education
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Tel Aviv University
Bachelor's degree, Psychology & Business Management
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