Aybala Coskun Karadayilar

Product Operations Lead at commercetools
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Location
Berlin, Berlin, Germany, DE

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Experience

    • Germany
    • Software Development
    • 300 - 400 Employee
    • Product Operations Lead
      • Apr 2022 - Present

      Berlin, Germany Originally I joined Frontastic which got acquired by commercetools. I led Product Operations at commercetools Frontend (formerly known as Frontastic) and am currently establishing a portfolio-wide Product Operations function and practice at commercetools. + Identifying product operations opportunities and priorities across the product portfolio, driving initiatives improving “the way we do product” with a focus on co-creation, + Enabling creation and communication of strategic… Show more Originally I joined Frontastic which got acquired by commercetools. I led Product Operations at commercetools Frontend (formerly known as Frontastic) and am currently establishing a portfolio-wide Product Operations function and practice at commercetools. + Identifying product operations opportunities and priorities across the product portfolio, driving initiatives improving “the way we do product” with a focus on co-creation, + Enabling creation and communication of strategic plans to bring the best product to market in a timely manner which provides the greatest value to customers, + Fostering cross-departmental collaboration with a focus on high product, design, engineering and go to market (GTM) alignment and engagement, + Improving product data, customer and partner insight availability and accessibility for product teams to make well informed product decisions, + Owning product artefacts and tool stack, establishing best practices ensuring effective usage. Show less

    • Canada
    • Truck Transportation
    • Senior Product Operations Manager
      • Oct 2021 - Apr 2022

      Berlin, Germany Worked on building the Product Operations function and team from the ground up within Global Discovery where we provided services and tools to 8 brands in 45 countries and 25 languages on search, personalisation and recommendations. + Enabled strong cross-functional communication, collaboration and alignment between product, design, data and engineering teams as well as with the brands/stakeholders, resulting in accelerated feedback loops and improvement of product strategy and… Show more Worked on building the Product Operations function and team from the ground up within Global Discovery where we provided services and tools to 8 brands in 45 countries and 25 languages on search, personalisation and recommendations. + Enabled strong cross-functional communication, collaboration and alignment between product, design, data and engineering teams as well as with the brands/stakeholders, resulting in accelerated feedback loops and improvement of product strategy and adoption, + Established, drove and continuously optimised product processes and practices (opportunity intake, prioritisation, planning, roadmapping, bug handling etc.) to accelerate and streamline discovery and delivery resulting in improved user experience and high impact outcomes. + Facilitated key and complex initiatives like migrations which require strong coordination and communication spanning multiple teams, functions and domains, + Continuously analysed how the provided services and products are being used by the brands, pro-actively advised on best practices ensuring greater adoption and better outcomes. Show less

    • Germany
    • Technology, Information and Internet
    • 700 & Above Employee
    • Product Owner - A/B Testing
      • Mar 2020 - Sep 2021

      Berlin, Germany Acted as a program manager for A/B testing with a focus on enabling 15+ product teams to make data-informed and user-centric decisions with experimentation. + Owned the A/B testing program as a whole from technical aspects of the platform (e.g. cookie compliance, cloud migration etc.) to nurturing experimentation culture, + Collaborated with both external (service providers) and internal (product, data, platform, legal teams etc.) stakeholders to improve and maintain our A/B testing… Show more Acted as a program manager for A/B testing with a focus on enabling 15+ product teams to make data-informed and user-centric decisions with experimentation. + Owned the A/B testing program as a whole from technical aspects of the platform (e.g. cookie compliance, cloud migration etc.) to nurturing experimentation culture, + Collaborated with both external (service providers) and internal (product, data, platform, legal teams etc.) stakeholders to improve and maintain our A/B testing platform, + Enabled product development teams in their A/B testing endeavours through documentation, workshops, trainings, sharing best practices and hands-on support, + Facilitated testing strategy and culture at idealo by working closely with product leadership, product owners, engineers, UX researchers/designers and product analysts, + Supported product teams with their product discovery activities from problem exploration to hypothesis validation, + Led projects that requires A/B testing and product expertise, + Initiated creation of idealo's customer journey map to communicate user insights in order to have user centricity at the heart of the way we develop our products. Show less

    • Türkiye
    • Banking
    • 700 & Above Employee
    • Product Owner - Digital Product & Business Development
      • Jan 2019 - Aug 2019

      Istanbul, Turkey Contributed to Garanti Bank’s - second largest private bank in Turkey - digital product strategy with a strong focus on mobile. + Owned Garanti Stories to raise the awareness among the users about the digital services and products that are available together with providing content on financial literacy, + Implemented in-app NPS to measure customer sentiment and enabled other product teams to incorporate these insights to product decision making and drive continuous product… Show more Contributed to Garanti Bank’s - second largest private bank in Turkey - digital product strategy with a strong focus on mobile. + Owned Garanti Stories to raise the awareness among the users about the digital services and products that are available together with providing content on financial literacy, + Implemented in-app NPS to measure customer sentiment and enabled other product teams to incorporate these insights to product decision making and drive continuous product improvement, + Led Garanti Bank to Garanti BBVA rebranding strategic initiative covering mobile and web applications for global brand and experience consistency, + Played a key role in A/B testing tool selection to enable a culture of experimentation, + Worked with cross functional teams of software engineers, data analysts, UX/UI designers and marketing, + Monitored and reported new fintech trends and technologies by conducting competitor and market analysis. Show less

    • Hospitals and Health Care
    • 700 & Above Employee
    • Innovation Think Tank Coordinator
      • Aug 2017 - Nov 2018

      Istanbul, Turkey Drove interdisciplinary healthcare innovation and strategic projects together with co-creation labs and programs. + Led projects from acquisition to implementation, + Collaborated with clinical partners (universities, hospitals, labs and clinics) to conduct user research through customer need investigation to prototype validation, + Supported global R&D and innovation teams with development of new products and processes providing local customer and product insights, + Worked… Show more Drove interdisciplinary healthcare innovation and strategic projects together with co-creation labs and programs. + Led projects from acquisition to implementation, + Collaborated with clinical partners (universities, hospitals, labs and clinics) to conduct user research through customer need investigation to prototype validation, + Supported global R&D and innovation teams with development of new products and processes providing local customer and product insights, + Worked in an interdisciplinary and multinational team in areas like engineering, product design, experimentation, rapid prototyping and testing, + Supported the organisation and management of Innovation Think Tank (ITT) Certification and Training programs in Turkey. Show less

    • Bosnia and Herzegovina
    • Software Development
    • 1 - 100 Employee
    • Business Development and Sales Specialist
      • Sep 2016 - Apr 2017

      Istanbul, Turkey Identified new opportunities for business growth and built strong relationships with clients helping them unlock their e-commerce and digital growth potential. + Conducted cold calling, + Managed pre-sales activities such as customer analysis, competitor and industry research, + Created sales presentations, NDAs, proposals and contracts together with running demos, + Managed the sales pipeline, + Initiated the creation of weekly executive sales reports, + Monitored… Show more Identified new opportunities for business growth and built strong relationships with clients helping them unlock their e-commerce and digital growth potential. + Conducted cold calling, + Managed pre-sales activities such as customer analysis, competitor and industry research, + Created sales presentations, NDAs, proposals and contracts together with running demos, + Managed the sales pipeline, + Initiated the creation of weekly executive sales reports, + Monitored and reported latest e-commerce and digital marketing trends. Show less

    • Türkiye
    • Business Consulting and Services
    • 1 - 100 Employee
    • General Management Intern
      • Oct 2015 - Jul 2016

      Istanbul, Turkey + Analyzed Income-Expenses tables and Liquidity Plan to create Cockpit table, + Prepared monthly executive report which includes strategic planning and forecast, + Managed customer relations using Salesforce, + Analyzed Culture Audit and Trust Index reports and investigated best practices, + Helped consultancy and project management processes, attended workshops and trainings, + Prepared pre-meeting portfolios and presentations.

    • Türkiye
    • Textile Manufacturing
    • 1 - 100 Employee
    • Internal Audit Intern
      • Jul 2015 - Sep 2015

      Izmir, Turkey + Created Income-Expense tables by using Excel and comparing with Netsis outputs, + Controlled second quality, semi-finished products, machinery and stock from EDS, + Consolidated and controlled current accounts.

Education

  • Hasso Plattner Institute
    Design Thinking
  • Boğaziçi University
    Mathematics

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