Digital Marketing Consultant

• Mar 2023 - Present

Digital Marketing Executive

• Jan 2021 - Present

Assistant Project Manager & Digtial Marketing Executive

• Apr 2021 - Sep 2023

Indus Crafts is an E-Commerce store that promotes fair price trade of indigenous handicrafts (such as Rilli/ Ralli Quilts and Ajrak) to empower rural artisans and indigenous/aboriginal communities worldwide and creates awareness to preserve the rich culture of authentic craftsmanship beyond geographical boundaries. Their activities focus on three key values: CONNECT. EMPOWER. PRESERVE 1. Proofread and edited content before publishing. 2. Undertaken competitor analysis and research of the marketplace to create a benchmark and standards of optimized content. 3. Developed, built, and maintained close working relationships with external and internal stakeholders. 4. Supported with product uploads and visual merchandising to ensure the best possible customer experience. 5. Conducted Keyword Research and audit of the website along with the SEO Team. 6. Checked the site daily, completing product counts and highlighting any problems to the Merchandiser. Show less

Digital Marketing Executive

• Dec 2021 - Feb 2023

1) Manage day-to-day operations of Paid Media with the goal to improve share of voice, click-through rate, and app conversions. 2) Delivered ongoing competitive analysis research and utilize findings for new ASO tests. 3) Tracked competitor app stores' performance and find new opportunities. 4) Collaborated with Marketing, Content, Medical, Development, and Product teams. 5) Performed hands-on ASO responsibilities for Play Store: strategy, keyword optimization, A/B tests, creative, and translations. 6) Improved app rankings in search results in all app stores. 7) Developed and tested new metadata and creative concepts for the app pages in both stores (description, icon, screenshots, and video), to increase app visibility and conversion. 8) Assisted in providing direction for the creative production of new assets and localizations, working with our marketing creative team and third-party providers to increase visibility and conversion. 9) Monitored global app rankings and appearances in suggested app sections. Show less

Project Assistant and Digital Marketing Specialist

• Feb 2022 - Sep 2022

Torrantal Asia is a leading Multi-National CloudOps agency in Asia focusing on helping customers build and operate systems in the cloud. Responsibilities as Project Assistant: 1) Assisted Project Manager in project management-related activities. 2) Provided project controls support liaising with engineers to ensure accurate project planning, resource planning, project performance measure, and reporting in accordance with company Project Performance procedure. 3) Provided administrative support to allocate projects, including project documentation, tracking, reporting, and maintaining project processes. 4) Supported the change management process by helping to identify and assess change requests, escalating when necessary to ensure scope management. 5) Led and completed smaller projects and initiatives while prioritizing and managing own workload in order to deliver quality results and meet timelines. Responsibilities as Digital Marketing Specialist: 1) Managed email marketing channels & copywriting for assigned Products. 2) Led the Digital Marketing team on campaign expansions, thought leadership, and engagement. 3) Applied appropriate analysis and optimization techniques to ensure that campaigns deliver consistently and achieve goals and objectives. 4) Produced and deployed targeted audience-specific email campaigns. Built and optimized strategies to drive newsletter engagement and effectiveness. 5) Developed social media strategy and launched campaigns to promote the product across multiple channels. Show less

Project Management Virtual Experience

• Feb 2022 - Mar 2022

Digital Marketing Associate

• May 2021 - Dec 2021

HA-Technologies (Private) Limited is an IT organization based in Pakistan, UK, Canada, and Australia. They have been in the business for the past 10 years providing Automation Solutions, Digital Marketing services, and IT Consultancy & Trainings. 1. Collecting, analyzing data, and identifying trends as well as insights to achieve maximum ROI in paid campaigns. 2. Performing Market Research to identify the target market, industry trends, and competition. 3. Formulated, curated, devised engaging digital content and campaign strategies across relative platforms for the assigned brands. 4. Managed and supervised social & digital presence of the assigned brands including overall execution, online response management, and maintenance of respective online media properties. 5. Engaged in hands-on interaction across online platforms viz. Facebook, Twitter, Instagram, LinkedIn, Pinterest, Websites. 6. Actively collaborated with respective internal teams to conceptualize and execute the project & campaign requirements on a routine basis thereby building internal teams’ partnership. 7. Assisted in formulating strategies by sharing creative input on ideas for campaigns by virtue of having primary experience in engaging & interacting with the online consumers and the brand. 8. Planned & prepared monthly & quarterly campaign plans for the brand in discussion with the team. 9. Actively involved in SEO/Google Ads/Facebook Ads and Instagram Ads/Paid Media with the team members. 10. Developed and Optimized Email Marketing campaign. Show less

Digital Marketing Apprentice

• Jan 2021 - Mar 2021

The SDG Academy focuses on addressing gaps through the implementation of the SDGs through the latest technologies. 1. Identified and executed improvements for processes, content, and lead generation. 2. Developed new and existing organic strategies for brands across all social media channels. 3. Improved customer engagement through social media activity, sourcing opportunities to interact, and turning members into advocates for the business. 4. Was able to prioritize among competing tasks based on opportunity, urgency and management directions. 5. Understood timing constraints of brand initiatives. 6. Communicated and Onboard several stakeholders for different campaigns. 7. Revamped Social Media Strategy Show less

Digital Marketing Intern

• Dec 2020 - Dec 2020

QuellXCode is a software development company specializing in Web Design and Development, Mobile Apps Development, UX, UI, and Digital Marketing. 1. Collaborated with the design Team to promote content on various social channels. 2. Strategize Content marketing and Social Media Marketing. 3. Created posts & managed multiple social media accounts. 4. Created and implemented a strategic social media plan. 5. Analyzed and reported on activities across all platforms, including the use of analysis tools (Facebook Insights, etc) 6. Monitored competition and provided ideas to stand out. Show less