Experience

Crompton Greaves Consumer Electricals Limited

• Manufacturing
• 700 & Above Employee

• Deputy General Manager : Marketing

  • Sep 2021 - Present

  Large Appliances Vertical New Business develop and establish Driving Top Line with targeted bottom line Product Development, Product Design and Innovation GTM Strategy Brand Building and Market Research Large Appliances Vertical New Business develop and establish Driving Top Line with targeted bottom line Product Development, Product Design and Innovation GTM Strategy Brand Building and Market Research



Blue Star Limited

• India
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Technical Functional Lead(Pan India): Commercial Refrigeration Products(B2B & B2C Segment)

  • Sep 2018 - Sep 2021

  Product Segment Handled : Visi Coolers, Supermarket Refrigeration & Medical Refrigeration, Deep Freezer, Kitchen Refrigeration: Reach- In Chillers/Freezers, Ice Machine, Blast Chillers/Freezers, Salladetes, Under Counters -Chillers/Freezers. P & L. Channel Expansion and New customer acquisition.. New Product Introduction, Pricing and Scheme. New Business Initiatives

• Category Head(Pan India) - Room Air Conditioner( B2C Segment)

  • Sep 2015 - Aug 2018

  Product segment Handled : Domestic Air Conditioner, Air Cooler and Air Purifier. P & L. Product Planning & Model Mix Ratio. GTM : Product Display, Digital, Training, Marketing collateral’s.. Pricing (ASP, MOP & Scheme Management) . Competition Tracking & Sales Promotion Strategy. Market Intelligence ,Product Innovation and Consumer insight



Hamilton Housewares (Milton)

• India
• Manufacturing
• 400 - 500 Employee

• Category Head(Pan India) : Milton Brand

  • Jul 2013 - Aug 2015

  •Business Plan & Profitability •Pricing, Scheme •New Product Development . New business initiative •Business Plan & Profitability •Pricing, Scheme •New Product Development . New business initiative



Panasonic India

• India
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Product Manager (Pan India) – Consumer Product Division

  • May 2012 - Jun 2013

  Water Purifier and Small Appliances . New Product Development & Launch . Advertising & Promotion (A&P) management . Product Pricing, PSI . P & L management . Channel Management Water Purifier and Small Appliances . New Product Development & Launch . Advertising & Promotion (A&P) management . Product Pricing, PSI . P & L management . Channel Management



Eureka Forbes Ltd

• India
• Manufacturing
• 700 & Above Employee

• Category Head(Pan India) - Electric Water purifier(RO & UV)

  • Jul 2008 - Jun 2012

  Category Head for Electric Water Purifier for Pan India. •Drive Top line & Bottom line for RO, UV & Storage Category. •New product development & Model Mix. •Product Pricing Category Head for Electric Water Purifier for Pan India. •Drive Top line & Bottom line for RO, UV & Storage Category. •New product development & Model Mix. •Product Pricing



Videocon Industries - India

• 1 - 100 Employee

• Marketing Executive

  • 2007 - 2008

  Refrigerator Product Segment . New Product Development . Product Gap Analysis and Consumer insight . Product Pricing Refrigerator Product Segment . New Product Development . Product Gap Analysis and Consumer insight . Product Pricing