Experience

Scherf Communications

• Israel
• Public Relations and Communications Services
• 1 - 100 Employee

• 2018- 2020 Communications Crisis Management consultant @Scherf Communications

  • Sep 2017 - Present

  Tel Aviv District, Israel • Develop global brand identity with the creation of a communications book, assets box and employees training • Develop and execute companies’ global communications strategy • Train and oversee local communications teams (China, Germany, Italy, Spain, Russia, Senegal, Singapore, France, Israel) • Develop and implemented innovative internal communications strategy with new tools for equal, collaborative and successful company culture and performance • Developed and implemented… Show more • Develop global brand identity with the creation of a communications book, assets box and employees training • Develop and execute companies’ global communications strategy • Train and oversee local communications teams (China, Germany, Italy, Spain, Russia, Senegal, Singapore, France, Israel) • Develop and implemented innovative internal communications strategy with new tools for equal, collaborative and successful company culture and performance • Developed and implemented investors communications tool, to create clear transparent relationships with the business and align investors with the business KPIs and future plans Show less



Microcred

• Tunisia
• Financial Services
• 1 - 100 Employee

• Head of Brand and Communications

  • Oct 2015 - Dec 2016

  Paris, Île-de-France, France



WD, a Western Digital company

• Communications Manager

  • Oct 2014 - Dec 2015

  • Developed and implemented an innovative global internal communications tool, to improve employees’ engagement through strategic messaging. • Developed and executed company's first formal consumers communications strategy • Established effective working relationships with the various global teams in the company, to align messaging and best business profits. • Managed 6 local communications teams and led them to succeed over their quarterly goals.



PayPal

• United States
• Software Development
• 700 & Above Employee

• Head of global Communications projects

  • Feb 2013 - Sep 2014

  Paris Area, France • Led and executed the Comms strategy for PayPal's 2013 'Geo-Expansion' project (launching products and services in new markets). • Collaborate on a daily basis with EMEA leadership team for global internal communications activities, to create a better engagement within the company’s employees. • Managed the CEMEA region Comms teams, covering 5 sub-geographically regions. • Established effective working relationships with the various global teams in the company, to execute… Show more • Led and executed the Comms strategy for PayPal's 2013 'Geo-Expansion' project (launching products and services in new markets). • Collaborate on a daily basis with EMEA leadership team for global internal communications activities, to create a better engagement within the company’s employees. • Managed the CEMEA region Comms teams, covering 5 sub-geographically regions. • Established effective working relationships with the various global teams in the company, to execute comprehensive communications plans and implement process improvements for business efficiency. Show less



Stern-Ariely PR

• PR manager for eBay, PayPal, Dell

  • 2009 - 2013

  • Created and executed the Comms launch of PayPal and eBay products in Israel. • Spokesperson and first national media coordinator for PayPal and eBay in Israel. • Oversaw over 5 accounts of large global brands and local top startups. • Edited and revised all marketing content to guarantee the highest quality of writing; Wrote original content for the official company blog, as well as community blogs. • Prepared briefings for shareholder meetings. • Drove communications crisis… Show more • Created and executed the Comms launch of PayPal and eBay products in Israel. • Spokesperson and first national media coordinator for PayPal and eBay in Israel. • Oversaw over 5 accounts of large global brands and local top startups. • Edited and revised all marketing content to guarantee the highest quality of writing; Wrote original content for the official company blog, as well as community blogs. • Prepared briefings for shareholder meetings. • Drove communications crisis management for Large, medium and small companies. Show less



Harel-Moradi

• Israel
• Public Relations and Communications Services
• 1 - 100 Employee

• Head of Tech department

  • 2006 - 2009

  Tel - Aviv • Leaded the Tech department of the agency. • Managed a team of 3 account managers. • Spokesperson and first media POC for Sony Ericson and Acer in Israel.



Israel's Labor party

• Public Relations and Communications associate

  • 2004 - 2006

  Tel - Aviv Wrote and distributed press releases and Party's correspondents. Coordinated press conferences and media appearances for Party's heads. Prepared briefings for shareholder meetings. Established effective working relationships with government officials and media representatives.