Experience

AYDEA

• United States
• Advertising Services
• 1 - 100 Employee

• Founder, Go-to-Market Strategist

  • Apr 2018 - Present

  AYDEA is a cross-cultural creative agency. I founded AYDEA (formerly AM Strategy) to work with clients, from startups to global brands to develop cross-cultural marketing strategies for launching new products & services in the international markets. Our regional focus is in the US, Japan, Australia, Europe and Southeast Asia. Specialized areas: - Market opportunity discovery - Product development/ localization - Brand localization & strategy - Marketing & sales strategy - Strategic partnerships - Brand / product launch executions in new markets - Content production Show less



Japan Intercultural Consulting

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Cross-Cultural Management Consultant

  • Apr 2018 - Present

  As a consultant, I help global companies to succeed in multicultural environments by: - Train on cross-cultural communication and leadership. - Strategies on human resource and change management. - Executive coaching on managing multicultural teams and expanding into US/ Japanese markets. As a consultant, I help global companies to succeed in multicultural environments by: - Train on cross-cultural communication and leadership. - Strategies on human resource and change management. - Executive coaching on managing multicultural teams and expanding into US/ Japanese markets.



APCO Worldwide

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• External Senior Digital Strategist

  • Jun 2018 - Dec 2018

  - Developed digital communication strategy for global brands in Japan. - Conducted social media listening to produce deep insights to validate content strategy. - Developed audience segmentation and digital marketing strategy. - Presented a social marketing strategy to C-levels at a Japanese sustainability focused energy company. - Advised key account teams, identifying opportunities to augment existing projects with digital elements. - Contributed thought leadership that reflected a uniquely digital point of view. Show less



innocent drinks

• United Kingdom
• Food and Beverage Services
• 700 & Above Employee

• External Digital/ E-Commerce Go-to-Market Strategist

  • Jun 2018 - Oct 2018

  - Conducted market research to identify opportunities for Innocent Drinks in the Japanese market - Developed digital and e-commerce strategy in Japan - Identified local agencies and assisted in the betting process - Created a guideline for copywriters to culturally translate the branding and assisted in recruiting - Negotiated with potential strategic partners - Conducted market research to identify opportunities for Innocent Drinks in the Japanese market - Developed digital and e-commerce strategy in Japan - Identified local agencies and assisted in the betting process - Created a guideline for copywriters to culturally translate the branding and assisted in recruiting - Negotiated with potential strategic partners



INTEK Institute

• Vietnam

• External Marketing Go-to-Market Strategist [Vietnam]

  • May 2018 - Sep 2018

  INTEK Institute is a two-year engineering adaptive learning program in Ho Chi Minh City, Vietnam. INTEK nurtures motivation and engagement by providing a completely immersive and business-ready learning ecosystem. In preparation for INTEK's launch, I conducted user interviews to understand target audience, both students and their parents, and developed marketing strategy. I acted as INTEK's evangelist and attended E27's Echelon Summit in Singapore. I created social media strategy, KPI and monitoring system. Show less



btrax

• United States
• Design Services
• 1 - 100 Employee

• Director of Strategy Consulting

  • Apr 2017 - Apr 2018

  I lead our Strategy team and manage go-to-market projects as a leader and strategist. I work directly with clients to identify market opportunities, develop strategies for their brand localization and service design, launch their brands/ products, and grow their businesses.Client List:Tabio SonyKoala MattressPolynesian Cultural CenterDentsuHakuhodoKonica MinoltaAll Nippon AirlinesDAC (advertisement)IrepRecruit Inc.TISCloudPackU-CAN AmericaBrightsource EnergyOak Lawn Marketing...Work Examples: Tabio USA Tabio is one of Japan's largest sock brands, with over 270 stores in Japan, UK and France. My team worked on Tabio’s launch in the US in October 2017. I led a team and conducted market/user research, developed brand localization strategies, designed unique user experiences and brand launching strategies, created unique branding narratives and stories, developed a new website, launched the brand digitally and executed promotions to further grow the business.www.tabiousa.comKoala MattressKoala Mattress is a successful startup in Australia, disrupting an old mattress industry with a bed-in-a-box concept and a blend of human centric design and modern technology.My team consulted on their brand launch in Japan. I led a team and conducted a market analysis of Japanese mattress industries, developed and executed user testing with a group of Japanese users in Tokyo, localized the brand, developed their Japanese website and strategized for launch promotions.https://jp.koala.com/ Show less

• Director of Global Design Consulting

  • Aug 2016 - Apr 2017

  Director of Global Design Consulting is a hybrid role of service owner, project management and training & development.In Global Design Consulting Service, we offer go-to market strategy for American companies expanding into Asia, and vice versa. We consult our clients through market/user research, strategy, design user experience and execute online/ offline marketing activities. As a director and service owner, I lead and strategize on improving our service to maximize its revenue and profitability. My main focus is to improve specific services offering within GDC and establish best production practices with Shikumi. I direct multifunctional teams of account managers, project managers, designers, marketing specialists, software engineers to improve customer satisfaction rate and retention as well as to increase our production efficiency. My responsibility includes recording, analyzing and reporting quarterly profits for the consulting service offering.[Project Management] I manage highly complex projects involving innovative products and services with Fortune 100 clients. In a fast environment involving multiple stakeholders, I develop project plan, manage the team’s performances of tasks and ensure that the project team completes projects on time and on budget. For projects, I identify, negotiate and manage strategic partnerships.[Training and Development] I plan quarterly training for the production members and create a peer system to track progress. The training program is aimed to make high performance teams to improve communication, efficiency and harness individual growth. Show less

• Project Manager

  • Apr 2014 - Jul 2016

  btrax is a cross‐cultural consulting, branding and marketing agency that helps organizations scale impactful products and services in the US and Asian markets, with clients ranging from startups to Fortune 100 companies. As a Project Manager at btrax, I manage multiple cross-boundary projects simultaneously to deliver quality, on-time results.Our small, yet dynamic team allows me to take initiative in developing project management process and communication system for cross-functional and cross-border teams and vendors in Japan, India, China, New York and San Francisco. I work closely with our clients, consulting them on defining and meeting their goals, while leveraging my technical research skills and knowledge in innovation, design thinking, marketing strategy, IT and AdTech.Project Experience: Product Launch Strategy, UI/UX Design Evaluation, Web Design, Marketing Strategy & Plans, Research on Advertising Technology, IoT, Big Data, AI, Startups, Launch E-Commerce business overseas, Large-scale Multinational Event Production (JapanNight, SXSW, AWS), Trade Show consulting, Website Localization/Optimization etc.Technical Research:- Fundamental understanding of Ad Tech landscape- Big Data, Hadoop, IoT- Artificial Intelligence, Machine Learning- Startups in the US, Europe and Asia Show less



Rakuten

• Japan
• Technology, Information and Internet
• 700 & Above Employee

• E-Commerce Consultant

  • Apr 2013 - Apr 2014

  Rakuten, Inc. is an E-Commerce and Internet company and its B2B2C e-commerce platform Rakuten Ichiba is the largest e-commerce site in Japan. I consulted over 150 merchants in fashion & beauty industry (Men’s & Women's apparel, shoes, accessories, jewelry and skincare) to help scale their businesses and grow their revenue. I conducted a comprehensive analysis on Fashion trends, sales forecast, business operations to improve my clients' efficiency on profitability and inventory management, and consulted them on online marketing strategy including PPC and SEO strategy. As an E-Commerce Consultant, I managed and sold Rakuten Ichiba's online advertising products to my clients. Achievements: "MVP Awards" for new grads- May, 2013 +50% (year-on-year) Ad-sales Applications: SalesForce, Photoshop, HTML, Rakuten’s internal CRM Show less



China Energy Fund Committee

• Shanghai, China

• Foreign Policy Researcher

  • Aug 2012 - Jan 2013

  China Energy Fund Committee is a non-governmental organization with UN Economic and Social Council special consultative status. It serves as a strategic think tank engaged in energy strategy research, energy and public diplomacy, as well as global energy cooperation and cultural exchanges. As a Foreign Policy Researcher, I conducted research and published reports on the Sino-Japanese relations and political situation in East Asia. My role included producing daily debriefs on current affairs in East Asia by researching and translating publications and articles from Japanese to English for my team. I presented and published my report on Senkanku/Diaoyudao Islands titled 钓魚島争端与中日关系 at Shanghai Jiaotong University. Show less



Asian-American National Committee, Inc.

• Greater Boston Area

• Interpreter/Translator

  • Aug 2011 - Aug 2012

  AANC is a non-profit community-based corporation for all Asian-Americans throughout the United States. As a Japanese-English translator, I facilitated effective communication between clients in medical appointments and business settings. AANC is a non-profit community-based corporation for all Asian-Americans throughout the United States. As a Japanese-English translator, I facilitated effective communication between clients in medical appointments and business settings.



Boston University

• United States
• Higher Education
• 700 & Above Employee

• Language Instructor

  • Sep 2010 - May 2012

  Boston University Education Resource Center offers conversational language classes for Undergraduate and Graduate Students. As an Language Instructor/ Leader, I Coordinated conversational Japanese classes by incorporating culture and headline news in Japan. My role included designing curriculum specially tailored for students with the beginner and advanced level Japanese, and led groups of graduate and undergraduate students in weekly language lessons.

• Career Ambassador

  • Aug 2011 - Dec 2011

  As a Career Ambassador for Boston University Center for Career Development, I promoted its services on campus. My role was to collaborate with the head of CCD to create promotion strategy for the services, as well as to present workshops to demonstrate how to write resumes and cover letters for undergraduate students.



Global Rescue LLC

• Greater Boston Area

• Consultant

  • Aug 2011 - Dec 2011

  As a Consultant, I conducted research on security intelligence on Asian countries and created reports for our clients. Specifically, I analyzed political stability, social welfare, tourism, economy, and security in countries including Vietnam, South Korea, Philippines, and Japan. As a Consultant, I conducted research on security intelligence on Asian countries and created reports for our clients. Specifically, I analyzed political stability, social welfare, tourism, economy, and security in countries including Vietnam, South Korea, Philippines, and Japan.



Embassy of Japan

• Embassy of Japan, Washington DC, USA

• Intern

  • Jun 2010 - Aug 2010

  As an Intern at Embassy of Japan, Japan Information and Culture Center, I collaborated with the Embassy personnel and assisted their educational programs for American general public. I conducted research and created reports and editorials on cultural and historical topics. In addition, I conducted office administrative tasks: maintained and updated event/survey data on excel and access and answered inquiries on the phone and emails. As an Intern at Embassy of Japan, Japan Information and Culture Center, I collaborated with the Embassy personnel and assisted their educational programs for American general public. I conducted research and created reports and editorials on cultural and historical topics. In addition, I conducted office administrative tasks: maintained and updated event/survey data on excel and access and answered inquiries on the phone and emails.



National Student Leadership Conference

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Team Adviser for International Diplomacy Program

  • Jun 2009 - Aug 2009

  The National Student Leadership Conference on International Diplomacy program offers high school students first-hand experience of the complexities of the international system by participating in interactive career simulation such as United National Security Council simulation and tackling the diplomatic challenges that face our world. As a Team Advisor, I collaborated with other advisers to plan curriculums for Leadership Activities and lectures on the basics of International Relations. My role included creating course materials for college- level lectures and teaching high school upper grade-students about leadership skills, International Relations/foreign affairs, International Negotiation. Show less