Senior Strategist

• May 2023 - Present

Client portfolio: McDonald’s Client portfolio: McDonald’s

Senior Planning Manager

• Aug 2022 - Apr 2023

Client Portfolio: LG Electronic's, scJohnson, Mailchimp Intuit

Planning Manager

• Dec 2021 - Jul 2022

Client portfolio: LG Electronic’s, scJohnson, Intuit Mailchimp, CCPInvestment, Scene+.

Strategic Planner

• Aug 2021 - Nov 2021

• Lead Strategist on all the agency's clients located in Dubai, Jordan, Lebanon, KSA and USA ranging in different industries like beauty, banking, FinTech, construction, FnB, FMCG...• Planned successful brand, creative, social, media and communication strategies.• Developed go-to market and marketing mix strategies as well as effective 360 marketing plans. • Executed detailed research assignments utilizing primary and secondary research methodologies as well as data analysis of observational, loyalty and survey based data. • Executed competition strategy deep dives, market/culture/trends/industry analysis, consumer/market insights to recommend the best strategy and plan to implement.• Lead on executional projects and orchestrated with the internal team throughout all stages of development from inception to production. • Collaborated with all agency departments and ensured that the creative team is always on brand. • Defined problems, solved them, found deep insights and sold them through strong storytelling and positioning. • Lead strategists on all local and international pitches where 90% of the clients joined and were highly interested.• Strengthened client relationships by being the point of contact, answering/writing new briefs, leading/designing presentations as well as briefing for third executional parties.• Partnered with the Digital marketing manager and oversaw the community management as well as executed on the ground all influencer marketing. Show less

Junior Strategic Planner

• Aug 2020 - Jul 2021

• Developed detailed marketing plans, creative, and brand strategies. • Succeeded in developing social media strategies, content calendars, influencer marketing, ATL and BTL activations to drive engagement, and awareness for brands in various industries like FnB, Fashion, FCMG.• Accomplished to bring a local Lebanese Whisky brand to life called GlenBey - brand ideation, naming, brand strategy, brand story, launch and communication of the brand.• Developed, executed and built paid social media plans including audience targeting, segmentation, and budgeting to accomplish awareness, lead generation, conversion and engagement. • Managed different social media platforms including Facebook, Instagram, LinkedIn, Tiktok and Twitter. Posted, scheduled, analyzed and reported performance data.• Produced and organized monthly reports using Hootsuite, etc.... systems with high attention to detail as well as reported performance data and provided appropriate action plans for future paid social campaigns. Show less

Planner

• May 2020 - Jul 2020

Strategic Planner

• Apr 2021 - May 2021

• Developed the marketing strategy and created the brand positioning "Rūt to wellness" to relaunch it in the MENA and international market. • Consulted on the Launch Strategy utilizing traditional and nontraditional marketing as well as influencer marketing. • Produced content and assisted with revamping the website, copy, product packaging, product bundles... • Developed the marketing strategy and created the brand positioning "Rūt to wellness" to relaunch it in the MENA and international market. • Consulted on the Launch Strategy utilizing traditional and nontraditional marketing as well as influencer marketing. • Produced content and assisted with revamping the website, copy, product packaging, product bundles...

Bank Internship

• Jul 2019 - Jul 2019

• Worked with the teller team on operational tasks like cash deposits and withdrawals, checks operations, inward and outward transfers, and payment of bills. • Worked with the CSR on commercial tasks like opening of accounts, plastic cards, consumer and housing loans, letters of guarantees and commercial loans. • Attended Educational Workshops. • Worked with the teller team on operational tasks like cash deposits and withdrawals, checks operations, inward and outward transfers, and payment of bills. • Worked with the CSR on commercial tasks like opening of accounts, plastic cards, consumer and housing loans, letters of guarantees and commercial loans. • Attended Educational Workshops.

Social Media Marketing Intern

• May 2019 - Jul 2019

• Developed and executed social media strategy and marketing plan for the relaunch of their product. • Performed market research, competitive analysis, consumer insights as well as created content for their various social media channels and blog. • Developed and executed social media strategy and marketing plan for the relaunch of their product. • Performed market research, competitive analysis, consumer insights as well as created content for their various social media channels and blog.

Bank Internship

• Jun 2019 - Jun 2019

• Worked in the operational section on cash deposits and withdrawals, checks operations, inward and outward transfers, forex transactions and payment of bills. • Worked in the commercial section on opening of accounts, plastic cards/bank assurance products/call center, consumer and housing loans, letters of guarantees and commercial loans.Hands-on experience working with the CSR and teller team. • Handled a small project of contacting customers to have them validate and sign their accounts. I was able for the first time ever in this branches history to bring 100+ customers to sign. • Presented a marketing plan to get more Teenagers to register for a Youth Card. Show less

Marketing Intern

• May 2018 - Jul 2018

• Partnered with the digital marketing team in handling Studypedia’s social media platforms and produced competitor analysis. • Developed writing content for the Studypedia's website as well as proof read and polished all written and official content. • Assisted in the daily tasks of the company. • Performed incoming and outgoing communication lines with potential and registered students when needed and guaranteed the smooth running systems. • Partnered with the digital marketing team in handling Studypedia’s social media platforms and produced competitor analysis. • Developed writing content for the Studypedia's website as well as proof read and polished all written and official content. • Assisted in the daily tasks of the company. • Performed incoming and outgoing communication lines with potential and registered students when needed and guaranteed the smooth running systems.