Aya Afif

Brand Manager at Opontia
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Contact Information
Location
Riyadh, Saudi Arabia, SA
Languages
  • Arabic -
  • English -

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Experience

    • Türkiye
    • Retail
    • 1 - 100 Employee
    • Brand Manager
      • Jun 2022 - Present

      - Developed and implemented brand strategies that resulted in increase in brand visibility which resulted an increase in sales revenue of 24% over last year- Established strong relationships with brand partners, negotiated terms, and fostered collaborative partnerships resulting in positive partner satisfaction- Collaborated with cross-functional teams including marketing, sales, and operations to develop appropriate initiatives, ensuring consistent brand messaging and a unified customer experience.- Conducted in-depth market research and competitor analysis to identify emerging trends and opportunities, resulting in the launch of 17 new products that resulted in 50% increase in our sales within 12 months.- Developed and conducted a bi-yearly growth plan for each brand to enhance sales and customer experience.- Planned and managed the complete cycle of production from raw material until finished goods with multiple vendors. Ensuring in increasing and maximizing the quality while ensuring optimal COGS- Led the concept and execution of innovative marketing campaigns, including influencer sharing, social media activations, and content synergies, which generated more then 2 million impressions and 60 % engagement rate- Developed and managed product aging report to minimize the risk of outdated stock and create a plan to offload all stocks- Lead the project of implementing offline retail presence for brands which included plans for perfume expos (4x+ ROAS) and partner retail stores to successful offline performance.- Achieved highest ever historic brand sales making the brand most profitable across the company Show less

    • Junior Brand Manager
      • Feb 2022 - Jun 2022

      - Assisted in planning the complete cycle of production from raw material until finished goods with multiple vendors. Ensuring in increasing and maximizing the quality while ensuring optimal COGS- Analyzed and researched emerging trends and opportunities, which assisted in creating a product plan- Planned and managed the complete cycle of production from raw material until finished goods with multiple vendors. Ensuring in increasing and maximizing the quality while ensuring optimal COGS- Developed and managed product aging report to minimize the risk of outdated stock and create a plan to offload all stocks Show less

    • Saudi Arabia
    • Retail
    • 1 - 100 Employee
    • Business Development Manager
      • Mar 2020 - Jan 2021

      - Planned and implemented pricing strategy according to market trend to increase sales by keeping profitability as priority. Designed the planogram of the stores to maximize space efficiency and sales output by displaying products. - Onboarded new suppliers and developed strategic plans of purchasing on quarterly basis which helped establish healthy relationship with suppliers - Developed an inventory management plan, Placed periodic Po's and inventory replenishment according to sales analysis to maximize profitability - Assisted in creating online marketplace for the company, performed comp analysis with relative marketplaces to understand the requirements. - Managed the ERP project with external tech team, prepared and implemented data into the system performed alpha and beta testing Show less

    • Bangladesh
    • Advertising Services
    • 1 - 100 Employee
    • Vendor Operation/ Buyer Assistant
      • Mar 2018 - Oct 2019

      - Assisting vendor managers with their planning and strategy. Conduct analysis of vendor inventory and product.- Conducted periodic follow up with POS appointments, developed and created a process between vendor manager and finance and marketing team.- Arranging campaigns and periodic deals with vendors, conducted meetings between vendor manager and category manager. - Managing pricing structure with follow up coordination with finance regarding price and profitability before uploading the deals.- Managing Coordination with finance team for reconciliation and compliance purpose. Issuing credit notes or any other contract updates.- Managing contracts and reviewing them with finance and legal team and following up till its signed and implemented Show less

    • Merchandiser
      • Aug 2017 - Mar 2018

      - Updating and implementing daily/weekly offers in alignment with vendor manager- Closely work with vendor manager and sellers to establish more lucrative offers for the website and seller. - Crafting and managing newsletter and Push Notification- Offers selection and pricing, creating new strategies to increase sales in alignment with Marketing team. - Preparing reports related to selection of merchandise, suppliers and listing.

    • United Arab Emirates
    • Technology, Information and Internet
    • 700 & Above Employee
    • Customer Service Representative
      • Nov 2014 - Aug 2017

      - Managed and finalized assigned tickets with a success rate of 97% of ticket closure within SLA. - Handled and escalated customer queries with regular followup until the ticket was resolved. - Conducting regular calling on escalation based customers to explain and mitigate any issues, prioritised customer satisfaction while also upselling different products if need be. - Conducted regular feedback session with in house team to understand regular problems and provided feedback to the company on how to mitigate the incoming queries Show less

Education

  • Arab Open University - Saudi
    Bachelor of Business Administration (BBA), Business Administration

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