Experience

BRAINFREEZE

• United States
• Food & Beverages
• 1 - 100 Employee

• Digital Marketing Manager

  • Jul 2020 - Present

  • Create and develop content for social media channels (Instagram and Facebook)• Manage and deploy campaigns/ ads for social media channels (Instagram and Facebook)• Develop personas and CX strategy for different outlets• Build and foster client relationships• Market research, segmentation, and brand positioning

• BRAINFREEZE

  • May 2015 - Jun 2020

  • Manage catering events, maximizing benefits and sales• Supervise part-time operators at festivals/ events • Design and execute visual elements (indoor canopy, stickers, and labels)• Generate savings in production via productivity enhancement and waste elimination



TAILORED

• Netherlands
• Technology, Information and Internet

• Founder

  • Dec 2018 - May 2019

  Tailored was enrolled at KAUST TAQADAM accelerator program Cohort 3. Tailored is an online digital styling platform to assist professionals and style-agnostic women. • Entrepreneurship, concept and business development, • Business modeling, Customer discovery, and service development



Honayda

• Lebanon
• Retail Apparel and Fashion
• 1 - 100 Employee

• Brand Representative

  • Oct 2016 - May 2018

  An advisor to the designer (Honayda Serafi) and a representative for the brand's social appearance. Lead the launch of 2 collections in Jeddah & Riyadh, developed and maintained brand's relationship with couture clients within Saudi and GCC. Additionally managed production, quality and final delivery of all pipeline orders to clients with highest satisfaction rate.