Experience

HUMM Organic

• Türkiye
• Food and Beverage Services
• 1 - 100 Employee

• Marketing and Business Development Manager

  • Jun 2022 - Present



Pınar Su ve İçecek

• Türkiye
• Food and Beverage Services
• 100 - 200 Employee

• Brand Manager

  • Aug 2021 - May 2022



Lorbi PR Communication and Reputation Management

• Türkiye
• Public Relations and Communications Services
• 1 - 100 Employee

• Customer Relations Director

  • Feb 2019 - Aug 2021

  My responsibilities at this company; • Strategic brand management and communication consulting • Media, special target group and shareholder communication • Campaign, project production and management • Content production, publishing and reporting The brands that I am responsible; • Yıldız Holding • Ülker-Pladis • Godiva • Kerevitaş &Besler • Derby • Penta • Kümaş • Polinas My responsibilities at this company; • Strategic brand management and communication consulting • Media, special target group and shareholder communication • Campaign, project production and management • Content production, publishing and reporting The brands that I am responsible; • Yıldız Holding • Ülker-Pladis • Godiva • Kerevitaş &Besler • Derby • Penta • Kümaş • Polinas



Duru Bulgur Gıda San. ve Tic A.Ş

• Türkiye
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Marketing and Brand Manager

  • Jan 2015 - Jun 2018

  Developed marketing and brand strategy and prepared annual marcom plan and its budget. Organized exterior and interior consumer researches as annual and semiannual. Analyzed customer’s needs and demands. Planned and directed marketing operations according customer’s and consumer’s foresights and organized field works like tasting and sampling activities in some stores and reported their results. Coordinated ATL and BTL advertising (Above the line and below the line) and managed digital campaigns (web site advertisings like interstitial, social media campaigns, SEO and SEM works ) and besides managed corporate web sites, blog web site and e-commercial web site. Managed new product launches and created campaigns for new and current products.Managed trade marketing operations (package design, shopper marketing operations like sampling activities or tasting activities)Followed local- national and global rival companies’ media and advertising studies and reported. Prepared annual PR plan including press releases, events, plant trips. Managed press relations and was spokeswoman on behalf of company and brand. Organized and managed local, national and global fairs (organized and attended to about 20 global fairs)Trained about brand and products to related and potential and influencer customers (children – university students- women etc.)Coached to marketing team and reported their performance. Show less

• Marketing& Public Relations Specialist

  • Jun 2011 - Jan 2015

  Operated marketing plans in Turkey and worldwide.Prepared advertising works with creative agency.Prepared media plans, purchased and reported.Made marketing researches.Organized field studies, provided training for persons who work in that field studies and prepared necessaries materials and POP, controlled and reported these activities. Prepared and operated digital media plans (social media management like facebook, instagram, twitter. SEO, SEM projects etc.)Attended and organized global and local fairs Show less



ÇAYKUR Çay İşletmeleri Genel Müdürlüğü

• Türkiye
• Food & Beverages
• 200 - 300 Employee

• Trainee

  • Aug 2005 - Sep 2005

  Intern in department public relations and advertising Intern in department public relations and advertising