Axel Cooley✨✨

Executive - Automotive at Metallon, LLC.
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us****@****om
(386) 825-5501

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Experience

    • United States
    • Wholesale Metals and Minerals
    • 1 - 100 Employee
    • Executive - Automotive
      • Dec 2013 - Present

      METALLON powers the automotive industry with platinum group metals (Platinum, Rhodium, Palladium, etc.) and minerals (lithium, iron ore, etc) enabling vehicle manufacturers to meet stringent emissions-control requirements mandated by governments. We have established a solid global infrastructure to give our customers convenient access to premium quality precious metals with the security, capacity, and assurance that OEMs and Tier 1 companies demand. Headquartered in the Greater… Show more METALLON powers the automotive industry with platinum group metals (Platinum, Rhodium, Palladium, etc.) and minerals (lithium, iron ore, etc) enabling vehicle manufacturers to meet stringent emissions-control requirements mandated by governments. We have established a solid global infrastructure to give our customers convenient access to premium quality precious metals with the security, capacity, and assurance that OEMs and Tier 1 companies demand. Headquartered in the Greater Detroit Area, the Metallon team is based in close proximity to automakers, keeping us near our customers to provide first-class, customized, and localized service and facilitate the PGM acquiring process. Show less

    • United States
    • Motor Vehicle Manufacturing
    • Board of Directors - Automotive (Chair of Marketing)
      • Oct 2019 - Present

      Michigan, United States Based in the Global Epicenter of Mobility, the Automotive Women's Alliance is committed to advance and empower women in the automotive industry.

    • Angel Investor - Healthcare Solutions
      • 2009 - Present

      Michigan, United States Product Brand - MUSCLEMAGIC® Sportsrub & Pain Relief Cream: The preferred choice of pro-athletes, athletic trainers, healthcare providers and active individuals for soothing relief from pain in muscles and joints. Used before workouts to maximize performance or after workouts to help relax muscles. Infused with Emu oil to transport active ingredients to the source of pain for fast relief: • Created business plan and presented to investors • Directed and supervised all activities… Show more Product Brand - MUSCLEMAGIC® Sportsrub & Pain Relief Cream: The preferred choice of pro-athletes, athletic trainers, healthcare providers and active individuals for soothing relief from pain in muscles and joints. Used before workouts to maximize performance or after workouts to help relax muscles. Infused with Emu oil to transport active ingredients to the source of pain for fast relief: • Created business plan and presented to investors • Directed and supervised all activities related to MuscleMagic product management including: promotions, product documentations, launching, packaging and product campaign/advertising. • Directed development of website • Develop and manage relationship with healthcare distributors Product Brand - REJUVE3® Hair & Scalp Care: Dermatologist-recommended line of hair products to address thinning hair and acute scalp conditions. • Developed national-level brand positioning & general marketing initiatives in English and Spanish • Researched the hair loss industry to create training, educational, sales materials • Managed sales & training program to support all distribution locations • Submitted stories to news outlets; selected as exemplary company for FOX News’ “Made-in-Michigan” feature • Directed TV commercials, tradeshow planning, product demos for Super Bowl, Grammy’s, Latin Grammy’s, BET Awards, Bronner Bros. Hair Show, Home Shopping Group, and more Show less

    • Press Officer
      • 2004 - 2014

      Multiple Nations • Directed Press Department in 30 nations to develop and execute public relations, marketing, and advertising programs to raise global awareness; maintained constant communications with each country • Assisted with TV documentaries, and news reports with top media channels worldwide: ABC, CNN, CBS, Reuters, FOX News, Discovery, Univision, Telemundo, Newsweek, AP, EFE, Time, etc. • Traveled throughout Latin American and Europe to host press conferences and exclusive interviews •… Show more • Directed Press Department in 30 nations to develop and execute public relations, marketing, and advertising programs to raise global awareness; maintained constant communications with each country • Assisted with TV documentaries, and news reports with top media channels worldwide: ABC, CNN, CBS, Reuters, FOX News, Discovery, Univision, Telemundo, Newsweek, AP, EFE, Time, etc. • Traveled throughout Latin American and Europe to host press conferences and exclusive interviews • Negotiated TV, radio, and billboard contracts • Created programming and operational support • Creation of video, radio, podcasts and marketing collateral Show less

    • Spectator Sports
    • 700 & Above Employee
    • Marketing & Sponsorship Manager
      • 2005 - 2006

      NASCAR’s first Minority-owned team founded by 5 NFL players. This pioneering effort announced an alliance with Montgomery Motorsports, Inc to run a schedule in the NASCAR Truck Series and selected races in the Busch Series.

    • Canada
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Financial Analyst
      • 2003 - 2004

      Waterloo, Ontario (Canada)

    • United States
    • Financial Services
    • 700 & Above Employee
    • Technology Analyst
      • 2001 - 2002

      Toronto, Canada Area

    • Semiconductor Manufacturing
    • 1 - 100 Employee
    • Marketing Specialist (formerly DSPFactory Ltd.) - Digital Signal Processing
      • 2000 - 2001

      Kitchener, Canada Area

    • Appliances, Electrical, and Electronics Manufacturing
    • Marketing Coordinator/Bilingual Editor
      • 1998 - 2000

      Toronto, Canada Area • Composed technology marketing collateral in English and Spanish • Authored press releases, media kits, and advertising copy • Edited technical manuals for all comprehensive wireless data solutions

    • United States
    • Construction
    • Sales Lead & Telemarketing Manager
      • 1995 - 2000

      Kitchener, Canada Area • Supervised and coached team in generating leads to reach annual sales goal • Hired and trained over 60 employees • Revamped training program, created new scripts to attract/retain customers & handle objections; became flagship branch in Canada • Conducted daily meetings to motivate employees; realized weekly reports for top level management

Education

  • Lazaridis School of Business & Economics at Wilfrid Laurier University
    Bachelor's Degree, Honors Bachelor of Business Administration [Co-op Option]; Finance major, Marketing minor
    1999 - 2003
  • University of Waterloo
    Canada's #1 Innovation and Engineering University
  • GIG Education Center - The Science of Maximizing Human Potential
    1996 - 2013
  • ACE - Lutherwood (Canada’s Technology Corridor)
    Business Plan Development, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES

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