Axel Michau de Nicolaï
GM at NICOLAI, Parfumeur-Créateur- Claim this Profile
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French Native or bilingual proficiency
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English Full professional proficiency
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Spanish Limited working proficiency
Topline Score
Bio
Experience
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Nicolaï Parfumeur-Créateur
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France
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Personal Care Product Manufacturing
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1 - 100 Employee
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GM
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Dec 2014 - Present
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Creation Alexandre Miya Paris LTD
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Personal Care Product Manufacturing
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1 - 100 Employee
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Brand manager
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Jan 2013 - Dec 2014
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LVMH
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France
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Area sales manager
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Jan 2010 - Dec 2012
LVMH (Louis Vuitton Moet Hennessy) - www.lvmh.fr Perfumes & Cosmetics division: Givenchy, Kenzo, Fendi Position: Area Sales Manager – East of France Responsible for developing the turnover of assigned brands throughout the region, representing 70 retail outlets and supervising the entire chain of ordering, distribution and retail. Overall annual sell out turnover of 4.2 M€ •Manage and develop a team of 15 promoters / beauty consultant and report on their performance •Develop specific strategies and plans dependant on local market place and the competitive environment •Build and maintain a positive and effective relationship with the POS as well as with the regional directors •Training delivered to the POS’ sales team including new products and collections launches as well as presentation on current offer •Check and maintain high quality merchandising of all POS •Organize events around the brand along with the regional directors •Carried out reports for every visit which included stock level, merchandising, trade operations and sales targets approved by the retail manager •Permanent competitor monitoring •Increased sales performance by 3% in 2011 where the national growth was at -1% on an flat market, bringing the sell out turnover from 4.10M€ to 4.23M€ •Achieved the 5th highest sales progression out of 35 sales regions •Development of a training support tool used by the whole company Show less
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L'Oréal
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France
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Personal Care Product Manufacturing
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700 & Above Employee
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Key Account executive
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Jun 2008 - Jan 2010
L’Oréal - www.loreal.com FMCG division: LASCAD (Spécialités CApillaires et Dermatologiques. 14 hygiene and beauty brands including Dop, Mennen, Jacques Dessange, Frank Provost, Jean Louis David…) Position: Key Account Executive - Montpellier, France Responsible for the distribution of all 14 brands in South of France (37 hypermarkets and supermarkets representing an annual sell out turnover of 5 M€) •Enhancement of relations with the store managers •Referencing new products (54 new products in each store) •Defending the self-space allocations of L’Oréal’s products •Check and maintain high quality merchandising of all POS •Carried out reports for every visit which included stock level, merchandising check with the Share Of Shelf for every product category and report on the presence of new products •Increasing the volume of sales (+ 9.8% at Leclerc hypermarket, first customer in 2010) •Increased the Share Of Shelf by 11.6% on all shampoo brands on the area covered Show less
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Moët Hennessy
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France
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Beverage Manufacturing
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700 & Above Employee
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Internship
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Jul 2004 - Jul 2004
July 2004: Louis Vuitton Moet Hennessy (LVMH) - www.lvmh.com Wines & spirits division: Moët & Chandon Position: internship at the Epernay plant, France Quality control for a certain type of machine - Estimation of the stocking capacity of the cellar July 2004: Louis Vuitton Moet Hennessy (LVMH) - www.lvmh.com Wines & spirits division: Moët & Chandon Position: internship at the Epernay plant, France Quality control for a certain type of machine - Estimation of the stocking capacity of the cellar
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Education
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Institut Supérieur de Gestion - Business school
Master degree, Marketing, Finance -
Pangbourne College
A Level, Mathematics, Physics, Chemistry