Axel Graeser

Head of Sales at CO2HERO
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Contact Information
us****@****om
(386) 825-5501
Location
Copenhagen, DK
Languages
  • English Native or bilingual proficiency
  • German Full professional proficiency
  • Danish Limited working proficiency

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Brian G. Kasdan

I had the pleasure of working closely with Axel for several months. He was instrumental in scaling our team & provided value in many different ways. He was always happy to go the extra mile and I could always count on him to get the job done. His personality was a huge asset to our team & he truly made work fun every single day.

Mathieu Carlier

Axel was a hard-working employee, reporting directly to me at Everimpact. He has a knack for innovative technology, sales, and commercial strategy. I can recommend him to any sustainable company looking to increase business development in this area.

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Credentials

  • HubSpot Sales Software
    HubSpot
    Jan, 2021
    - Nov, 2024

Experience

    • Denmark
    • Information Technology & Services
    • 1 - 100 Employee
    • Head of Sales
      • Nov 2023 - Present

    • VP, Enterprise Sales
      • Jul 2023 - Nov 2023

      CO2HERO is a sustainability platform to help employees improve their daily habits. Using gamification, we engage employees to act more sustainably and create a climate culture within the organisation. My role: 📲 B2B SaaS sales for our Enterprise segment 📲 Coaching and mentoring of sales reps 📲 Sales operations and go-to-market strategies

    • Australia
    • Retail
    • 1 - 100 Employee
    • Head of Sales
      • Jun 2022 - Jul 2023

      Green Friday is an e-commerce and event platform for sustainable retail brands. This brand sits under Releaseit Holdings Pty Ltd. 🏆 Drove six figure revenue growth for the first annual event 🏆 Grew deal size 27% QoQ 🏆 155 new logos secured My role: ✅ New client acquisition and account management for our larger segments ✅ Coaching and mentoring of sales reps ✅ Go-to-market strategies and sales operations Green Friday is an e-commerce and event platform for sustainable retail brands. This brand sits under Releaseit Holdings Pty Ltd. 🏆 Drove six figure revenue growth for the first annual event 🏆 Grew deal size 27% QoQ 🏆 155 new logos secured My role: ✅ New client acquisition and account management for our larger segments ✅ Coaching and mentoring of sales reps ✅ Go-to-market strategies and sales operations

    • Australia
    • Internet Marketplace Platforms
    • 1 - 100 Employee
    • Head of Sales
      • Apr 2022 - Jul 2023

      Releaseit is an online rental marketplace committed to disrupting retail consumerism, by encouraging people to buy less and reuse more. The eBay for rental. 🏆 Promoted from BDM to Head of Sales three months into role 🏆 Drove 66% QoQ commercial growth My role: ♻️ Full sales cycle and new client acquisition ♻️ Coaching and mentoring of sales reps ♻️ Sales and go-to-market strategies

    • Business Development Manager
      • Jan 2022 - Apr 2022

    • Denmark
    • Software Development
    • 1 - 100 Employee
    • Senior Account Executive
      • Jul 2021 - Oct 2021

      🏆 Top Performing Sales Rep (2021) 🏆 Promotion to senior role Left the company due to international relocation.

    • Account Executive - DACH & Nordics
      • Nov 2020 - Jul 2021

      Ocean.io is a B2B prospecting data platform that helps enrich CRMs, improve B2B ad campaigns and supercharge sales processes. This SaaS scale-up received a €2M investment round in Q2 2021, and another €7M round in Q1 2022. Highlights: 🏆 Built a six figure ARR partnership channel (2021) 🏆 Lead expansion into DACH markets as the first German hire (2020) My role: 🌊 Drove strategic and commercial growth in the DACH and Nordics markets 🌊 Sales in our highly… Show more Ocean.io is a B2B prospecting data platform that helps enrich CRMs, improve B2B ad campaigns and supercharge sales processes. This SaaS scale-up received a €2M investment round in Q2 2021, and another €7M round in Q1 2022. Highlights: 🏆 Built a six figure ARR partnership channel (2021) 🏆 Lead expansion into DACH markets as the first German hire (2020) My role: 🌊 Drove strategic and commercial growth in the DACH and Nordics markets 🌊 Sales in our highly competitive SMB and Enterprise segments 🌊 Solution selling to C-Suite 🌊 Trained and mentored SDRs 🌊 Partnership management and activation

    • France
    • Environmental Services
    • 1 - 100 Employee
    • Business Development Manager
      • Sep 2020 - Oct 2020

      Everimpact is a carbon monitoring solution that makes area-based emissions easy to monitor in real time. Data from satellites, ground sensors, traffic, buildings and other IoT devices, are combined into one platform. Short-term contract - first hire to help scale commercial operations. 🏆 Successful business proposal to the EU Commission / Helsinki Energy Challenge My role: 📡 Project proposal and execution plans 📡 Account management for existing clients Everimpact is a carbon monitoring solution that makes area-based emissions easy to monitor in real time. Data from satellites, ground sensors, traffic, buildings and other IoT devices, are combined into one platform. Short-term contract - first hire to help scale commercial operations. 🏆 Successful business proposal to the EU Commission / Helsinki Energy Challenge My role: 📡 Project proposal and execution plans 📡 Account management for existing clients

    • Denmark
    • Technology, Information and Internet
    • Partner Manager & Commercial Operations
      • Dec 2019 - Apr 2020

      I was a founding member of Celebrate, a platform that facilitated bipartisan discussion groups around short-form written content. Startup is now defunct. 🏆 Signed a British high profile ex-politician and author to the platform My role: 🗣️ Partner management: full-cycle sales pipeline, product demonstration, negotiating and signing clients to the platform 🗣️ Commercial operations: creating the sales processes and strategies, developing a viable business model and… Show more I was a founding member of Celebrate, a platform that facilitated bipartisan discussion groups around short-form written content. Startup is now defunct. 🏆 Signed a British high profile ex-politician and author to the platform My role: 🗣️ Partner management: full-cycle sales pipeline, product demonstration, negotiating and signing clients to the platform 🗣️ Commercial operations: creating the sales processes and strategies, developing a viable business model and go-to-market strategy 🗣️ Sales Operations: CRM setup and maintenance, IT responsibilities Show less I was a founding member of Celebrate, a platform that facilitated bipartisan discussion groups around short-form written content. Startup is now defunct. 🏆 Signed a British high profile ex-politician and author to the platform My role: 🗣️ Partner management: full-cycle sales pipeline, product demonstration, negotiating and signing clients to the platform 🗣️ Commercial operations: creating the sales processes and strategies, developing a viable business model and… Show more I was a founding member of Celebrate, a platform that facilitated bipartisan discussion groups around short-form written content. Startup is now defunct. 🏆 Signed a British high profile ex-politician and author to the platform My role: 🗣️ Partner management: full-cycle sales pipeline, product demonstration, negotiating and signing clients to the platform 🗣️ Commercial operations: creating the sales processes and strategies, developing a viable business model and go-to-market strategy 🗣️ Sales Operations: CRM setup and maintenance, IT responsibilities Show less

    • Denmark
    • Software Development
    • 200 - 300 Employee
    • Partner Sales Manager
      • Aug 2019 - Nov 2019

      Templafy’s next gen document generation platform automates all business document creation across organizations to activate and protect brands, drive governance and enable better document creation at any complexity and scale. 🏆 Signed two esteemed, global design agencies to the Partner Channel My role: 🔹 Signed, onboarded and activated partners to the Partner Channel 🔹 Created new enterprise customers together with Partners and Templafy stakeholders 🔹 Conducted… Show more Templafy’s next gen document generation platform automates all business document creation across organizations to activate and protect brands, drive governance and enable better document creation at any complexity and scale. 🏆 Signed two esteemed, global design agencies to the Partner Channel My role: 🔹 Signed, onboarded and activated partners to the Partner Channel 🔹 Created new enterprise customers together with Partners and Templafy stakeholders 🔹 Conducted product demonstrations for prospective partners and conducted co-op marketing efforts with Partners

    • Strategic Account Development
      • Apr 2019 - Aug 2019

      🏆 Identified new commercial vertical and created pilot project to explore 🏆 200% KPI and expansion of project into department 🏆 Promotion to Partner Sales Manager My role: 🔹 Established the strategic account market landscape, project scope and target profile 🔹 Constructed the operational and sales processes, procedures and materials 🔹 Collaborated with an external team for lead generation and optimisation 🔹 Secured quality meetings for the Account Executive… Show more 🏆 Identified new commercial vertical and created pilot project to explore 🏆 200% KPI and expansion of project into department 🏆 Promotion to Partner Sales Manager My role: 🔹 Established the strategic account market landscape, project scope and target profile 🔹 Constructed the operational and sales processes, procedures and materials 🔹 Collaborated with an external team for lead generation and optimisation 🔹 Secured quality meetings for the Account Executive team 🔹 Trained the newly established Account Development Representatives

    • Enterprise Business Development Representative
      • Oct 2018 - Mar 2019

      My primary focus was to identify new potential clients, establish a connection with relevant C-level stakeholders and secure quality meetings for the Account Executive team. My role: 🔹 Researched new and existing markets to create a pipeline of potential leads 🔹 Understood complex organizations and reached out to the right contacts via outbound calls, emails, and social media 🔹 Booked product demonstrations for our Account Executive team 🔹 Nurtured relationships with… Show more My primary focus was to identify new potential clients, establish a connection with relevant C-level stakeholders and secure quality meetings for the Account Executive team. My role: 🔹 Researched new and existing markets to create a pipeline of potential leads 🔹 Understood complex organizations and reached out to the right contacts via outbound calls, emails, and social media 🔹 Booked product demonstrations for our Account Executive team 🔹 Nurtured relationships with potential customer

    • France
    • Insurance
    • 700 & Above Employee
    • HR & Strategy
      • Feb 2018 - Aug 2018

      Assistant to the HR & Strategy Director. My role: 📊 Lead role in the maintenance of the Global Learning Management System 📊 Lead role in the Physical Security management process and strategy 📊 Conducted, analysed and presented the company-wide Pulse employee survey 📊 Supporting role in contract negotiation 📊 Supporting role in salary & budget planning 📊 Supporting role in the Organizational Talent Review (OTR) process

    • HR & Strategy
      • Sep 2017 - Feb 2018

      Assistant to the HR & Strategy Director. My role: 📊 Lead role in the company-wide HR compliance with industry legal and regulatory requirements 📊 Supporting role in the maintenance of the Global Learning Management System 📊 Supporting role in the Physical Security management process and strategy 📊 Supporting role in contract negotiation 📊 Supporting role in salary & budget planning 📊 Supporting role in the Organizational Talent Review (OTR) process

  • Ruby
    • Copenhagen Area, Denmark
    • Cocktail Waiter
      • Sep 2016 - Apr 2017

      Utilisation of extensive, high-end product knowledge and sales skills to deliver world-class customer service at one of the Top 50 cocktail bars in the world. Utilisation of extensive, high-end product knowledge and sales skills to deliver world-class customer service at one of the Top 50 cocktail bars in the world.

  • Black Diamond Bar and Grill
    • Kelowna, BC, Canada
    • Bartender & Waiter
      • Nov 2015 - Apr 2016

      Utilisation of extensive product knowledge and sales skills to deliver expert customer service at a high-end bar and restaurant. Utilisation of extensive product knowledge and sales skills to deliver expert customer service at a high-end bar and restaurant.

  • The Wine Box
    • Perth, Australia
    • Wine Salesman
      • Jan 2015 - Oct 2015

      Sales and high class, one-on-one customer service. Key B2B account management with winemakers and suppliers/distributors. Sales and high class, one-on-one customer service. Key B2B account management with winemakers and suppliers/distributors.

    • Australia
    • Retail
    • 700 & Above Employee
    • Retail Salesman
      • May 2012 - May 2014

      Sales and one-on-one customer service. Sales and one-on-one customer service.

Education

  • Copenhagen Business School
    Master of Science (MSc), Business, Language & Culture
    2016 - 2018
  • The University of Western Australia
    Bachelor of Commerce (BCom)
    2012 - 2015
  • Lund University
    School of Economics & Management, Semester Abroad
    2014 - 2014

Community

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