Experience

Development Reimagined

• Kenya
• International Affairs
• 1 - 100 Employee

• Communications Intern

  • May 2023 - Present



Manda Digital

• Kenya
• Marketing Services

• Marketing Executive

  • Feb 2022 - Jan 2023

  ⦁ Develop and implement marketing plans and strategies for the company often as part of a marketing programme. ⦁ Conduct marketing research and analysis to produce relevant marketing information, evaluate trends, brand awareness and competition ventures. ⦁ Create and generate reports related to the key performance indicator of an ongoing marketing campaign. ⦁ Track marketing performance and return on investment and prepare reports for management. ⦁ Ensure effective distribution of marketing materials. ⦁ Monitor market trends and analyze customer activities to identify business opportunities. ⦁ Write and proofread marketing copies for online campaigns. ⦁ Produce creative content, including videos and blog posts. ⦁ Run social media channels. Show less



Brand Partners TV

• Advertising Services

• Digital Marketing Strategist

  • Apr 2021 - Jul 2021

  ⦁ Analyzed microsite's, rankings, site analytics, metrics, campaign reporting, performance data and other KPIs to identify opportunities that can be leveraged for future communication to our audiences. ⦁ Managing media buying across all digital channels, ensuring that the targeting reaches the relevant audience, right channel selection for each segment and ensuring media is efficiently spent across all channels. ⦁ Managing technical aspects of key marketing systems (DMP, Marketing automation, CRM) used to generate, distribute, and report on leads. ⦁ Developing digital marketing strategies and implementation plans aimed at improving business performance. ⦁ Determining resources and utilizing up-to-date technologies to transform the company. ⦁ Establishing and maintaining scalable processes that ensure best practices in campaigns and lead management. Show less



African Cotton Industries Ltd.

• Kenya
• Manufacturing
• 1 - 100 Employee

• Sales And Marketing Representative

  • Jul 2017 - May 2020

  ⦁ Presented and promoted African Cotton commodities using solid arguments to existing and prospective customers and while at that I stayed informed of best practices and promotional trends. ⦁ Performed cost-benefit and needs analysis of existing and potential customers to meet their needs. ⦁ Established, developed and maintained positive business and customer relationships. ⦁ Expedited the resolution of customer problems and complaints to maximize satisfaction. ⦁ Achieved agreed upon sales targets and outcomes within the scheduled deadline. ⦁ Coordinated sales effort with team members. ⦁ Analyzed market’s potential, track sales and status reports. ⦁ Supplied the marketing team with reports on customer needs, problems, interests, competitive activities, and potential for new products and services. Show less