Experience

Startek Enterprises, LLC

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Director of Sales & Marketing

  • Sep 2023 - Present

  Florida, United States • Collaborated with the President to develop and implement strategies and plans to increase sales and profits by 10% through all channels in North America. • Assess and prioritized opportunities developed internal resources for sales and customer service, and personally managed key accounts. • Planned and implemented channel reseller programs and informed product development initiatives. • Conduct evaluations of market and competitive conditions to create effective sales, marketing,… Show more • Collaborated with the President to develop and implement strategies and plans to increase sales and profits by 10% through all channels in North America. • Assess and prioritized opportunities developed internal resources for sales and customer service, and personally managed key accounts. • Planned and implemented channel reseller programs and informed product development initiatives. • Conduct evaluations of market and competitive conditions to create effective sales, marketing, and pricing strategies that maximize sales, profitability, and market penetration. • Developed and monitored sales forecasts and budgets, working closely with the product development team to bring new products to market. • Fostered internal relationships and maintained effective customer communications. • Created and directed a distributor/broker network and selected, developed, and monitored external sales resources. • Analyze sales processes and performance of representatives and distributors, identifying areas for improvement and cost reduction. • Achieved revenue targets through personal sales efforts, including effective trade show presentations and the establishment of new distribution and customer channels. • Assist in developing strategic partnerships and effectively negotiated business opportunities Show less



Circle K Pro

• Canada
• Financial Services
• 1 - 100 Employee

• Senior Regional Sales Manager

  • Feb 2022 - Sep 2023

  • Drive performance by coaching and developing new hires into successful producers and leaders, which included sales representatives achieving salesperson of the year awards. • Devise, deploy, and monitor processes to boost long-term business success and grew fuel division EBITA by 10%. • Negotiate RFP, RFQ, and POC opportunities to deliver against sales objectives. • Implemented a new training program to assist the sales team in reducing sales cycle time by 50% and increasing the… Show more • Drive performance by coaching and developing new hires into successful producers and leaders, which included sales representatives achieving salesperson of the year awards. • Devise, deploy, and monitor processes to boost long-term business success and grew fuel division EBITA by 10%. • Negotiate RFP, RFQ, and POC opportunities to deliver against sales objectives. • Implemented a new training program to assist the sales team in reducing sales cycle time by 50% and increasing the close ratio to 67%. • Developed creative processes to enhance sales productivity through pipeline management, CRM tools, and education, increasing customer acquisition by 10%. • Supervise and coordinate daily activities of B2B Fleet Card Inside Sales and Outside Sales teams to ensure projected sales forecast is achieved. Show less



FRITO LAY

• United States
• Food and Beverage Services
• 700 & Above Employee

• Sr District Sales Manager

  • Oct 2021 - Feb 2022

  Charlotte, North Carolina, United States • Oversaw a team consisting of District Sales Managers, Route Sales Representatives, and Merchandisers in a District with over 100 national accounts, achieving a weekly sales plan of over $900k and over $50M annually. • Interacted with customer key decision makers and effectively sold in/executed sales programs and initiatives which increased YOY sales by $2 Million. • Coach District Sales Managers on RSRs best practices to successfully sell against baseline and promotional… Show more • Oversaw a team consisting of District Sales Managers, Route Sales Representatives, and Merchandisers in a District with over 100 national accounts, achieving a weekly sales plan of over $900k and over $50M annually. • Interacted with customer key decision makers and effectively sold in/executed sales programs and initiatives which increased YOY sales by $2 Million. • Coach District Sales Managers on RSRs best practices to successfully sell against baseline and promotional opportunities. • Partner with the product supply team to create accurate forecasts based on promotions and historical performance to ensure product availability and achieve 95% in stock.

• District Sales Manager

  • Oct 2016 - Oct 2021

  United States • Oversaw a team consisting of Route Sales Representatives and Merchandisers in a District with over 160 accounts, achieving a sales plan of over $13M annually - on target to exceed YOY sales by 18%. • Exceeded sales target for 2020 by over $531K (+10% YOY) by building and executing territory sales plans, resulting in expanded market share on targeted product lines. • Boosted account call growth by 13% by conducting annual contract meetings with account directors, utilizing… Show more • Oversaw a team consisting of Route Sales Representatives and Merchandisers in a District with over 160 accounts, achieving a sales plan of over $13M annually - on target to exceed YOY sales by 18%. • Exceeded sales target for 2020 by over $531K (+10% YOY) by building and executing territory sales plans, resulting in expanded market share on targeted product lines. • Boosted account call growth by 13% by conducting annual contract meetings with account directors, utilizing innovative products, and strategically placing equipment to maximize market share. • Led the Region in SAS (Service as Scheduled) at 99.8% by implementing a new service template for RSRs to utilize and identify service opportunities.

• Route Sales Representative

  • Oct 2013 - Oct 2016

  Salisbury, North Carolina, United States • Sold and merchandised Frito-Lay's complete line of products to convenience stores, gas stations, and large grocery stores in a territory, achieving $16K weekly and $900K annually. • Prospect new clients and maintain relationships with existing customers, including discovering needs, explaining products, and stocking displays to generate interest and sales which led to exceeding sales plan year after year by 10%. • Developed a 6-week hands-on training program that increased new hire… Show more • Sold and merchandised Frito-Lay's complete line of products to convenience stores, gas stations, and large grocery stores in a territory, achieving $16K weekly and $900K annually. • Prospect new clients and maintain relationships with existing customers, including discovering needs, explaining products, and stocking displays to generate interest and sales which led to exceeding sales plan year after year by 10%. • Developed a 6-week hands-on training program that increased new hire retention by 30%.