Experience

Plie Australia

• Australia
• Retail Apparel and Fashion
• 1 - 100 Employee

• Business Owner & Managing Director

  • Apr 2020 - Present

  Head out the door with confidence ready to live your best kind of beautiful! Head out the door with confidence ready to live your best kind of beautiful!



NAB

• Australia
• Banking
• 700 & Above Employee

• Senior Consultant, Customer Experience Strategy & Planning

  • Apr 2018 - May 2020

  Lead customer strategies to deliver customer experience improvements for the bank's priority segments.

• Segment Development Manager

  • Apr 2016 - Apr 2018

  Led the development and execution of Trade & Working Capital (TWC) business strategy and communication for all segments including Corporate and Institutional and Small Medium Businesses. Key highlights: Transform the way we communicate both externally and internally through the use of variety of different message channels and special campaigns.Development of business growth strategy targeted to specific customer segment to grab market share and revenue growth. Improving customer access to solution - designed a way for our customers to perform self-assessment to identify which lending product will meet their needs, working with Digital shopfront and more recently Quickbiz Digital Sales team.

• Product Manager

  • Oct 2012 - May 2016

  Drove innovation to improve the way we work - Presented with NAB Innovation Award 2015 as a result of using Technology for significant process improvements, resulted in reduced complexity for Bankers & Specialised Team. Developed strategic product concepts and initiatives to stay ahead of customer’s changing needs Strategic Product Marketing - Led and managed customer events, sponsorships, & relationships with professional industry organisations; developed content & creative for product collaterals, publications, newsletters, talking points.Change management - Developed communication plan for product launches, regulatory changes, process improvements, and others.



Standard Chartered Bank

• United Kingdom
• Banking
• 700 & Above Employee

• Associate Director, North East Asia Product Marketing

  • Jul 2010 - Jun 2012

  Established and implemented a highly diverse, pro-active, and extensive marketing programme for Transaction Banking Hong Kong (TBHK) team which is the single largest franchise location in Standard Chartered Bank global network. Key highlights: Strategy: Successfully formulated various client activities and presentation concepts to market our bank’s products and services for both TBHK team and the North East Asia region during a constantly changing banking landscape, especially in the area of RMB internationalisation.Large scale event management: Singularly managed large global scale event and execution including the well regarded annual “HK Forum” or one off seminars such as the Global RMB Summit for Financial Institutions clients involving 83 banks from 30 countries. Chamber of Commerce and Industry Organisation relationships: Successfully deepen partnership and cooperation between TBHK and some Chambers such as German, initiated several joint and well regarded presentations and dialogues that benefit the bank and the customers. Also covering the bank relationships with the Chambers &Industry organisation in Korea, China, and Taiwan.

• Associate Director, Transaction Banking Sales Singapore, Australia, Hong Kong

  • Aug 2007 - Jul 2010

• Management Associate

  • Aug 2007 - Aug 2008



Bentley University

• United States
• Higher Education
• 700 & Above Employee

• Department Assistant of Economics

  • Jan 2006 - Aug 2007



Sound Financial, LLC

• Chatham, MA

• Public Relations Specialist

  • Aug 2004 - Jan 2006



Nutrifood

• Indonesia
• Consumer Goods
• 700 & Above Employee

• Marketing Executive

  • Jan 2002 - Jul 2003