Avril McHugh

Fractional CMO at The Indie List
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Contact Information
us****@****om
(386) 825-5501
Location
Dublin 4, County Dublin, Ireland, IE

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Experience

    • Ireland
    • Human Resources Services
    • 1 - 100 Employee
    • Fractional CMO
      • Oct 2023 - Present

      Dublin, County Dublin, Ireland

    • Board Member
      • Jan 2016 - Present

      County Dublin, Ireland Technology Audit Assessment Legal Transferring Investment Planning Property Management

    • Ireland
    • E-Learning Providers
    • 1 - 100 Employee
    • Head of Marketing
      • Apr 2023 - Oct 2023

      Global EdTech

    • Ireland
    • Security Systems Services
    • 1 - 100 Employee
    • Independent Director & Advisor
      • Apr 2020 - Feb 2023

      Dublin, County Dublin, Ireland Digital Transformation Brand Strategy PR & Media relations Brand positioning

    • Ireland
    • Education Management
    • 700 & Above Employee
    • Advisor
      • Jun 2018 - Jan 2023

      Industry Advisor Digital Marketing Interview Panelist

    • United Kingdom
    • Architecture and Planning
    • 100 - 200 Employee
    • Advisor
      • Jun 2019 - Sep 2020

      Dublin / London New Market Entry Strategy Brand Positioning Industry Engagement Liaison Launch Management

    • Ireland
    • Business Consulting and Services
    • 700 & Above Employee
    • Marketing & Communications Director - Ireland
      • Sep 2018 - Jul 2019

      1 Grand Canal Square, Dublin Member of the Accenture Leadership Team - Ireland Assessed and expanded the central marketing team & their roles to support business growth while developing a digital strategy role and programme for Accenture Ireland. Marketing Lead for International Women's Day, Convention Centre 2019 - 1600 Guests External Guest Speakers: Frances Fitzgerald, MEP / Roisín Ingle / Brenda Romero / Kathy Sheridan Live Women's Podcast in partnership with The Irish Times Achieved… Show more Member of the Accenture Leadership Team - Ireland Assessed and expanded the central marketing team & their roles to support business growth while developing a digital strategy role and programme for Accenture Ireland. Marketing Lead for International Women's Day, Convention Centre 2019 - 1600 Guests External Guest Speakers: Frances Fitzgerald, MEP / Roisín Ingle / Brenda Romero / Kathy Sheridan Live Women's Podcast in partnership with The Irish Times Achieved extensive media coverage & social media engagement trended during the event Over 400 clients attended Show less

    • Ireland
    • Staffing and Recruiting
    • 700 & Above Employee
    • Group Marketing Director
      • 2010 - 2018

      Dublin 2 Cpl is Ireland’s leading provider of recruitment, staffing and outsourcing services. They deliver these services to customers and multinationals through a network of 36 offices in 8 Countries. Responsible for the Group Marketing Team and day to day strategy & management of all Marketing Activity Overall responsibility of our digital business - Cpl.ie (B2C) / Cpl.com (B2B) and all Social Platforms Multi-channel communications (online/offline) Drives corporate strategy on… Show more Cpl is Ireland’s leading provider of recruitment, staffing and outsourcing services. They deliver these services to customers and multinationals through a network of 36 offices in 8 Countries. Responsible for the Group Marketing Team and day to day strategy & management of all Marketing Activity Overall responsibility of our digital business - Cpl.ie (B2C) / Cpl.com (B2B) and all Social Platforms Multi-channel communications (online/offline) Drives corporate strategy on group Brand management Head of strategic partnerships Sponsorship Negotiation & Management Group Marketing P&L Full event logistics / project planning / time & budget management In 2018 Cpl.com was the Winner of The Spiders Digital Technology Awards : Best in B2B Strategy Show less

    • Ireland
    • Accounting
    • 700 & Above Employee
    • Head of Marketing & Communications
      • 2006 - 2009

    • United Kingdom
    • Non-profit Organizations
    • 1 - 100 Employee
    • Director of Strategy & Development
      • 2004 - 2006

      Previously The Aisling Foundation Community Engagement Community Awards programme produced for for RTE Television “The O2 Ability Awards”

    • United Kingdom
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Senior Manager, Marketing
      • 2001 - 2004

      Entrepreneur of the Year Award’s Programme

    • United States
    • Transportation, Logistics, Supply Chain and Storage
    • 700 & Above Employee
    • Marketing Manager, Europe
      • 1998 - 2001

    • United Kingdom
    • Beverage Manufacturing
    • 700 & Above Employee
    • Marketing Assistant, Global Marketing Materials
      • 1995 - 1998

Education

  • London Business School
    Strategic Marketing
    2007 - 2007
  • Irish Management Institute
    Executive Development, Sales Management Programme
    2002 - 2002
  • St Nicholas Montessori College Ireland
    Bachelor of Education - BEd
    2008 - 2012
  • Technological University Dublin
    International Marketing with German
    1991 - 1994

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