Experience

IFUN SINGAPORE PTE. LTD

• Singapore
• Computer Games
• 1 - 100 Employee

• Senior UI Artist

  • Dec 2021 - Present



Geniebook

• Singapore
• E-Learning Providers
• 200 - 300 Employee

• Graphic Designer

  • Nov 2020 - Nov 2021

  • Taking the lead to manage the engineers and motion graphic artists, to ensure effective collaboration (completed animation done by motion graphic artists is passed on properly to engineers) for revamp of website • Managing external creative agency in terms of animation, editing style and other aesthetic aspects of video production, such that they are aligned to branding guidelines • Achieved quality completion of multiple key projects within 6 months of tenure, including bus/bus-stop outdoor advertising, website revamp, interior design of new office, brand/visual guidelines revamp • Supporting company’s go-to-market strategy, particularly in terms of brand positioning on social media, by researching on competitors and how they gain traction • Creating assets to align with the marketing and branding style (geometric and minimalistic) • Developing static ads and animated gifs for marketing collaterals (Facebook ads and EDM/Mailchimp) Show less



XII Braves Pte Ltd

• Singapore
• Computer Games
• 1 - 100 Employee

• UI Artist / Graphic Designer

  • Dec 2017 - Sep 2020

  • Mentored and coached UI team and interns to adapt to creative style set by management team and ensure alignment with the wireframe concepts • Led the creation of storyboard and concept across different game assets (VFX, 3D assets, animation) • Developed new processes to improve efficiency of team collaboration by creating templates and systems for assets management • Accomplished an urgent revamp of game within 1 month that met the standards of the management team • Worked closely with and achieved good cross-functional collaboration with Game Designers, Producers, Engineers, 3D team, 2D team and Animators to bring the game to life • Contributed to marketing efforts by designing booths during game showcase exhibition • Assisted in UX efforts by researching on examples of good UX and conducting usability testing • Proficient in Unity, Github, Photoshop, and After Effects Show less



FloofCorp

• Sweden
• Entertainment
• 1 - 100 Employee

• Lead Artist

  • Jan 2017 - Dec 2017

  • Strategically set the style of the game (integration between semi-realistic and cartoon style) • Led and guided a team of designers to create illustrations that follow and/or adapt to the style of the game • Developed quality designs for logo, card design, card frame, and main characters • Managed User Acceptance Testing to ensure that the game is not too difficult/complicated, is fun and has balance in terms of power among cards • Strategically set the style of the game (integration between semi-realistic and cartoon style) • Led and guided a team of designers to create illustrations that follow and/or adapt to the style of the game • Developed quality designs for logo, card design, card frame, and main characters • Managed User Acceptance Testing to ensure that the game is not too difficult/complicated, is fun and has balance in terms of power among cards



Nenutec Asia Pacific Pte Ltd

• Singapore
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Graphic Designer

  • Feb 2017 - Aug 2017

  • Sole person responsible of creating all 2D art assets. • Revamp of product catalogue for China Refrigeration 2017. • Designed website banners and icons for website. • Created a total of 31 assets including posters and name cards. • Sole person responsible of creating all 2D art assets. • Revamp of product catalogue for China Refrigeration 2017. • Designed website banners and icons for website. • Created a total of 31 assets including posters and name cards.



ARTBOX

• Design Services
• 1 - 100 Employee

• Graphic Designer

  • Feb 2015 - Apr 2015

  • Created customized party banners & buntings. • Designed posters for Chinese New Year & Valentines Day. • Created EDM Catalogue for new products. • Created website banners & Facebook covers for marketing. • Created customized party banners & buntings. • Designed posters for Chinese New Year & Valentines Day. • Created EDM Catalogue for new products. • Created website banners & Facebook covers for marketing.



Agate Entertainment Pte Ltd

• Singapore

• UI Artist / Creative Designer

  • Nov 2014 - Jan 2015

  • Sole person responsible of creating all 2D art assets. • Created original character & animation cycles. • Created game title, background and layout of the game. • Designed entire settings, leaderboard and options page. • Sole person responsible of creating all 2D art assets. • Created original character & animation cycles. • Created game title, background and layout of the game. • Designed entire settings, leaderboard and options page.



ACREATIVEALT

• Singapore
• Media Production
• 1 - 100 Employee

• Graphic Artist

  • Nov 2013 - Dec 2013

  • Providing high quality graphic/illustration of a character. • Assisting with ad-hoc graphic design job. • Animating graphic assets for games. • Providing high quality graphic/illustration of a character. • Assisting with ad-hoc graphic design job. • Animating graphic assets for games.