Marketing Manager

• Nov 2022 - Present

Assistant Community Manager

• Feb 2022 - Nov 2022

Creating Next- Gen Shopping Experience.Joined as Assistant community manager at Degpeg and handling all the activities related to Influencer and paid Marketing campaign:1. Handling / Optimizing all the social media campaign related to post boosting . 2. Responsible for end to end campaign management - planning, monitoring & optimisation for influencer and Degpeg community campaign. 3. Did all the data analysis through MMP tool like Appsflyer. 4. Handling team of creatives, Copy writer, Influencer marketing as a manager to bring down traffic on degpeg website, social media channels, landing pages and for brands. 5. Working on rich media content for in-house campaigns and doing A/B testing to analyze which creative works best.6. Helping brands for user acquisition through Affiliate marketing, handling affiliates end-to-end for the brand. 7. Working on creating Affiliate network WW for performances based campaigns (CPI,CPS,CPA)

Assistant Operations Manager

• Feb 2021 - Feb 2022

I was working with Social Catalyzers in Operations Department. Mainly dealing in Influencer Campaigns and Online Reputation Management Campaigns. My role and responsibilities include planning and executing campaigns end to end along with client servicing. • Improved brand awareness by monitoring all marketing campaigns and fostering membership acquisitions. • Created, curated and managed published content for feed and stores across social media channels. • Followed and reviewed competitor social media channels, content and strategy to relay insights • Managed Twitter trends for brands for new launches and initiatives • Did ORM for the brands to help improve the word cloud. • Identified appropriate KPls and reported key metrics from digital campaigns. • Created customized marketing materials to increase product awareness. • Created content strategies for digital media. • Identified target market and key segments through in-depth analysis of markets and related trends.

Marketing Strategy Intern

• Feb 2020 - May 2020

Project Title: “To mitigate the enhanced competition in logistics market by strategizing new ventures for business and capital generation for Barcode Logistics Pvt. Ltd.” • Helped Barcode Logistics restructure their B2B business into B2C segment in order to encash COVID-19 scenario and ensure regular source of income. • Designed an optimized distribution channel for ICSE board examinations. • Helped in lead generation . • Strategized a Hyperlocal project. Project Title: “To mitigate the enhanced competition in logistics market by strategizing new ventures for business and capital generation for Barcode Logistics Pvt. Ltd.” • Helped Barcode Logistics restructure their B2B business into B2C segment in order to encash COVID-19 scenario and ensure regular source of income. • Designed an optimized distribution channel for ICSE board examinations. • Helped in lead generation . • Strategized a Hyperlocal project.