Experience

IPG Mediabrands Canada

• Canada
• Advertising Services
• 1 - 100 Employee

• Senior Manager, Media Insights and Tools

  • Nov 2022 - Present

  Toronto, Ontario, Canada

• Manager, Media Insights and Tools

  • Oct 2021 - Nov 2022

  Toronto, Ontario, Canada ● Launched the “Training Tuesdays” program, facilitating training sessions attended by hundreds across our agencies for all the internal and external tools and resources we use for research and insights. ● Became an expert user of internal planning tools and kept them updated for best use by agencies. ● Always on top of Canada’s constantly evolving media landscape, and new industry tools and resources. ● Utilize all our internal and external research capabilities to the best of their… Show more ● Launched the “Training Tuesdays” program, facilitating training sessions attended by hundreds across our agencies for all the internal and external tools and resources we use for research and insights. ● Became an expert user of internal planning tools and kept them updated for best use by agencies. ● Always on top of Canada’s constantly evolving media landscape, and new industry tools and resources. ● Utilize all our internal and external research capabilities to the best of their potential to assist on pitches and client requests.



Bell Media

• Canada
• Entertainment Providers
• 700 & Above Employee

• Strategic Insights Analyst

  • Sep 2020 - Oct 2021

  Toronto, Ontario, Canada ● Completed dozens of client pitches for both, the national and local sales teams helping them position and sell through clients on Bell Media’s various Television, Radio and Digital assets. ● Leveraged the best possible data and insights from a multitude of software programs and external resources such as YouGov, WARC, eMarketer and the Media Technology Monitor. ● Prepared and posted numerous consumer insights focused slides during the COVID-19 pandemic to keep sales teams informed on… Show more ● Completed dozens of client pitches for both, the national and local sales teams helping them position and sell through clients on Bell Media’s various Television, Radio and Digital assets. ● Leveraged the best possible data and insights from a multitude of software programs and external resources such as YouGov, WARC, eMarketer and the Media Technology Monitor. ● Prepared and posted numerous consumer insights focused slides during the COVID-19 pandemic to keep sales teams informed on changing consumer patterns and behaviors during integral challenging times. ● Collaborated with the brand partnerships team to pitch clients on key show integrations beyond standard ad spots by highlighting specific demographic and psychographic data to establish a good fit. Show less



Corus Entertainment

• Canada
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Market Research Analyst, Local Research, Research and Consumer Insights

  • Jun 2018 - Sep 2020

  Toronto, Canada Area ● Assist the local sales team in client pitches by providing valuable data and insights packaged in cohesive and understandable presentations that tell a good “story”. ● Use a variety of software programs including Infosys and Clear Decisions among many others to do extensive data runs and obtain the most valuable and favorable insights. ● Prepare multiple reports such as rankers and overnights on a regular basis for use by internal stakeholders. ● Completed various in-depth analysis… Show more ● Assist the local sales team in client pitches by providing valuable data and insights packaged in cohesive and understandable presentations that tell a good “story”. ● Use a variety of software programs including Infosys and Clear Decisions among many others to do extensive data runs and obtain the most valuable and favorable insights. ● Prepare multiple reports such as rankers and overnights on a regular basis for use by internal stakeholders. ● Completed various in-depth analysis projects of specific channels, programs and radio stations to best assist in-house marketing and programming/content teams with decision making.

• Inside Sales Representative, National Television Sales

  • May 2016 - May 2018

  Toronto, Canada Area ● Pitch and book advertising campaigns for an extensive client list across agencies and industries (Toyota, Subway, Loblaws, Danone, Calvin Klein, Gucci, Disney being a few examples), catering them to specific requirements and finding the best fit for them among Corus’s assets. ● Cater to a wide variety of budgets; ranging from a few thousand all the way to hundreds of thousands. ● Proactively participated in Corus Tempo (client marketing) oriented brainstorm sessions examining how to… Show more ● Pitch and book advertising campaigns for an extensive client list across agencies and industries (Toyota, Subway, Loblaws, Danone, Calvin Klein, Gucci, Disney being a few examples), catering them to specific requirements and finding the best fit for them among Corus’s assets. ● Cater to a wide variety of budgets; ranging from a few thousand all the way to hundreds of thousands. ● Proactively participated in Corus Tempo (client marketing) oriented brainstorm sessions examining how to better serve clients and their needs beyond standard advertising. ● Network champion for History Channel and National Geographic Canada, acting as a liaison between programming and sales and updating the department on these channels through presentations. ● Was one of three people chosen by upper management to assemble and maintain an all-encompassing Corus corporate deck that would act as a one-stop resource for the national sales team.



Corus Entertainment

• Canada
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Summer Intern, Research and Consumer Insights

  • May 2015 - Aug 2015

  ● Created a comprehensive report on programmatic ad buying companies for use by the CEO, Doug Murphy. ● Updated the internal sales wiki by identifying key trends, adding latest articles and data resources for various client industries, enabling it to be used as a valuable resource by sales representatives when pursuing clients. ● Researched changing media trends for variances between mothers and non-mothers across ages and created a presentation on the findings to be used by the director… Show more ● Created a comprehensive report on programmatic ad buying companies for use by the CEO, Doug Murphy. ● Updated the internal sales wiki by identifying key trends, adding latest articles and data resources for various client industries, enabling it to be used as a valuable resource by sales representatives when pursuing clients. ● Researched changing media trends for variances between mothers and non-mothers across ages and created a presentation on the findings to be used by the director of consumer insights for future projects. ● Responsible for updating and distributing monthly SiteCatalyst and comScore reports for company's websites performance. ● Frequently utilize Media Technology Monitor's data analysis and trending tools to provide insights on the current status of cable television and the changing nature of the entertainment industry. Show less