Aviva Downing
Sr. Growth Marketing Manager at Likewise, Inc.- Claim this Profile
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Bio
Dave Acup
Aviva joined our team as an Intern and quickly made herself indispensable. Immediately she demonstrated a fearless curiosity, positive attitude, and roll-up-our-sleeves approach. When she was tasked with taking ownership of EDF's digital program for new member acquisition she quickly brought a level of sophistication and exploration that justified a tripling in the program's investment. Never one to rest, Aviva expanded her contributions to other organizational initiatives that earned her the respect and admiration of her colleagues in adjacent departments. If I have the opportunity in the future to build my "dream team", Aviva's name will be at the top of that list.
Reva Keller
Aviva’s warm demeanor and clear communication skills were key in facilitating open, positive communication between the marketing and creative teams at ChefSteps. Working with her in a startup environment where priorities were constantly shifting she consistently stayed calm under pressure, and produced thoughtful, data-driven briefs whenever requesting creative work. Aviva is also highly collaborative, and was always ready to roll up her sleeves and work together across teams to figure out the best solutions when we were faced with unexpected roadblocks. I would work with Aviva again anytime, anywhere!
Dave Acup
Aviva joined our team as an Intern and quickly made herself indispensable. Immediately she demonstrated a fearless curiosity, positive attitude, and roll-up-our-sleeves approach. When she was tasked with taking ownership of EDF's digital program for new member acquisition she quickly brought a level of sophistication and exploration that justified a tripling in the program's investment. Never one to rest, Aviva expanded her contributions to other organizational initiatives that earned her the respect and admiration of her colleagues in adjacent departments. If I have the opportunity in the future to build my "dream team", Aviva's name will be at the top of that list.
Reva Keller
Aviva’s warm demeanor and clear communication skills were key in facilitating open, positive communication between the marketing and creative teams at ChefSteps. Working with her in a startup environment where priorities were constantly shifting she consistently stayed calm under pressure, and produced thoughtful, data-driven briefs whenever requesting creative work. Aviva is also highly collaborative, and was always ready to roll up her sleeves and work together across teams to figure out the best solutions when we were faced with unexpected roadblocks. I would work with Aviva again anytime, anywhere!
Dave Acup
Aviva joined our team as an Intern and quickly made herself indispensable. Immediately she demonstrated a fearless curiosity, positive attitude, and roll-up-our-sleeves approach. When she was tasked with taking ownership of EDF's digital program for new member acquisition she quickly brought a level of sophistication and exploration that justified a tripling in the program's investment. Never one to rest, Aviva expanded her contributions to other organizational initiatives that earned her the respect and admiration of her colleagues in adjacent departments. If I have the opportunity in the future to build my "dream team", Aviva's name will be at the top of that list.
Reva Keller
Aviva’s warm demeanor and clear communication skills were key in facilitating open, positive communication between the marketing and creative teams at ChefSteps. Working with her in a startup environment where priorities were constantly shifting she consistently stayed calm under pressure, and produced thoughtful, data-driven briefs whenever requesting creative work. Aviva is also highly collaborative, and was always ready to roll up her sleeves and work together across teams to figure out the best solutions when we were faced with unexpected roadblocks. I would work with Aviva again anytime, anywhere!
Dave Acup
Aviva joined our team as an Intern and quickly made herself indispensable. Immediately she demonstrated a fearless curiosity, positive attitude, and roll-up-our-sleeves approach. When she was tasked with taking ownership of EDF's digital program for new member acquisition she quickly brought a level of sophistication and exploration that justified a tripling in the program's investment. Never one to rest, Aviva expanded her contributions to other organizational initiatives that earned her the respect and admiration of her colleagues in adjacent departments. If I have the opportunity in the future to build my "dream team", Aviva's name will be at the top of that list.
Reva Keller
Aviva’s warm demeanor and clear communication skills were key in facilitating open, positive communication between the marketing and creative teams at ChefSteps. Working with her in a startup environment where priorities were constantly shifting she consistently stayed calm under pressure, and produced thoughtful, data-driven briefs whenever requesting creative work. Aviva is also highly collaborative, and was always ready to roll up her sleeves and work together across teams to figure out the best solutions when we were faced with unexpected roadblocks. I would work with Aviva again anytime, anywhere!
Credentials
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Google AdWords certification - display advertising
Google -
Google AdWords certification - search advertising
Google
Experience
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Likewise
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United States
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Entertainment Providers
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1 - 100 Employee
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Sr. Growth Marketing Manager
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Dec 2019 - Present
Growth Marketing at Likewise—We believe that finding great recommendations for TV shows, movies, books and podcasts should be quick, easy, and fun. Download the app! Growth Marketing at Likewise—We believe that finding great recommendations for TV shows, movies, books and podcasts should be quick, easy, and fun. Download the app!
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TomboyX
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Sr. Manager, Digital Marketing
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May 2019 - Oct 2019
Managed social, search and podcast advertising for a rapidly growing apparel startup. Coordinated with creative, merchandising, other channel owners, and agency partners to implement cross-functional growth initiatives. Managed social, search and podcast advertising for a rapidly growing apparel startup. Coordinated with creative, merchandising, other channel owners, and agency partners to implement cross-functional growth initiatives.
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ChefSteps
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United States
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Food & Beverages
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1 - 100 Employee
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Sr. Manager, Growth Marketing
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Jul 2017 - Apr 2019
Directed awareness, acquisition and product education campaigns for the Joule product portfolio; an app-controlled sous vide device, a line of kitchen accessories and a digital subscription to content and classes. Acquired, onboarded, and nurtured Joule’s first 250,000 customers—a highly engaged user base who together have cooked more than 6,000,000 meals. Developed branding and direct response strategy for social, search, display, print, and podcast advertising; responsible for both big-picture budget and media planning, and day-to-day reporting and optimizations. Utilized data driven techniques to identify prospective customer segments and craft marketing messages. Research and testing methods included focus panels, user testing, eye-tracking, and in-market A/B ad tests. Partnered with videographers, photographers, designers, copywriters and engineers to execute on all growth related creative projects and product improvements. Raised the bar for advertising excellence and improved performance by implementing new channels, technology, targeting, and tactics. Show less
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Environmental Defense Fund
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United States
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Non-profit Organizations
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700 & Above Employee
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Digital Marketing Manager
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Apr 2016 - Jul 2017
Planned and implemented digital advertising campaigns for fundraising, advocacy and political teams across EDF and its partner organizations Moms Clean Air Force and Defend Our Future. Oversaw the development of online copy and creative for social, search and display with a focus on thorough testing across all creative assets from ad copy to landing page experience.
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Digital Acquisition Coordinator
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Jan 2015 - Apr 2016
Grew the online membership file for EDF and its partner organizations Moms Clean Air Force and Defend Our Future. Across all three lists acquired ~1,000,000 new members annually. Collaborated with advocacy and fundraising to nurture new members along the funnel using a cross channel approach. Improved ROI 117% YoY.
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Digital Marketing Associate
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Jun 2012 - Jan 2015
Acted as an in-house social media consultant, guiding the social media strategy for EDF brand marketing and also for niche program-specific marketing initiatives. Built a new employee training program, conducted a series of monthly workshops, and authored a weekly newsletter to ensure that all EDF marketing teams were up to date with digital skills and trends.
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Urban Green Council
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United States
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Environmental Services
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1 - 100 Employee
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Communications and Development Intern
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Feb 2011 - May 2011
Developed and maintained database for donor/member data entry Reached out to members through social media and communications projects Organized Urban Green Spring member meeting, and emerging professionals networking events and green building legislation educational seminars Developed and maintained database for donor/member data entry Reached out to members through social media and communications projects Organized Urban Green Spring member meeting, and emerging professionals networking events and green building legislation educational seminars
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US Climate Action Network
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Non-profit Organizations
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1 - 100 Employee
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Policy and Communications Intern
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Jun 2010 - Aug 2010
Updated USCAN Database and USCAN weekly newsletter Designed, developed, wrote content, and maintained USCAN webpages Organized conference call policy briefings for member groups Updated USCAN Database and USCAN weekly newsletter Designed, developed, wrote content, and maintained USCAN webpages Organized conference call policy briefings for member groups
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Education
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2009 - 2012
Yeshiva University
BA, Political Science, Economics -
2008 - 2009
Emunah College
Fine Arts Certificate, Oil painting, photography, and stained glass design
