Aviv Weil
Executive Creative Advisor at WeilCo*- Claim this Profile
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English Native or bilingual proficiency
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Hebrew Limited working proficiency
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Afrikaans Full professional proficiency
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Bio
Jane Kinnaird
Aviv is type of person you wish for as a colleague. Having joined Creative Shop in the UK team, Aviv was one of the first people to reach out to me. He is always generous with knowledge, wisdom, ideas and a ridiculous level of kindness. It's strange to think that someone who looked after an entire region alone, won numerous awards and made some of the best, most innovative campaigns, would still make time to help everyone in his extended team. I will always thank Aviv for being one of the best colleagues, most natural of leaders and kindest of humans. If you have a chance to work with Aviv you would be a fool to not take it. Let him guide you into a world of creative magic.
Caitlin Ryan
It gives me great pleasure and pride to recommend Aviv for creative and strategic leadership roles. Aviv has been a senior creative leader in the EMEA Creative Shop at Meta for almost 8 years running our SA office, shaping the future of digital creativity on the continent. To be successful in this role Aviv needed to be a polymath on both creativity and technology. He formed valuable partnerships with creative agencies and clients that resulted in world-first, award-winning creative work that proved great digital can be made in Africa and loved by the world. He has deep product understanding and drove the regional innovation for on how to innovate creatively on WhatsApp, paving the way for brand storytelling and automated, inclusive brand experiences, all the way to democratising education for the data conscious by converging messaging bots and humanity. Aviv is a respected and much called upon creative leader in Africa, due to his generosity of both time and attention. He constantly gives back to the industry, up-skilling client teams, creative agencies not to mention mentoring and up-skilling university and ad school students every year together with The Loeries. He invests in the future, initiating ‘Rewrite The Script,’ the industry's first DEI-led initiative to help shape the future of advertising in Africa and the Middle East by creating a digital tool that helps teams craft more inclusive, honest, people-first creative work that ensure diverse voices are authentically represented from brief to execution. Aviv is not only a high performer, his kindness and empathy meant he always helped his colleagues by sharing his vast knowledge. He leads with empathy; mentoring and guiding other creatives in times of need and in times of opportunity. If you are thinking of working with Aviv or considering him for a role and would like to discuss any of the above, please ask him for my number. I am happy to take the call. I know it is difficult to find strong creative leaders of this calibre and so happy to help.
Jane Kinnaird
Aviv is type of person you wish for as a colleague. Having joined Creative Shop in the UK team, Aviv was one of the first people to reach out to me. He is always generous with knowledge, wisdom, ideas and a ridiculous level of kindness. It's strange to think that someone who looked after an entire region alone, won numerous awards and made some of the best, most innovative campaigns, would still make time to help everyone in his extended team. I will always thank Aviv for being one of the best colleagues, most natural of leaders and kindest of humans. If you have a chance to work with Aviv you would be a fool to not take it. Let him guide you into a world of creative magic.
Caitlin Ryan
It gives me great pleasure and pride to recommend Aviv for creative and strategic leadership roles. Aviv has been a senior creative leader in the EMEA Creative Shop at Meta for almost 8 years running our SA office, shaping the future of digital creativity on the continent. To be successful in this role Aviv needed to be a polymath on both creativity and technology. He formed valuable partnerships with creative agencies and clients that resulted in world-first, award-winning creative work that proved great digital can be made in Africa and loved by the world. He has deep product understanding and drove the regional innovation for on how to innovate creatively on WhatsApp, paving the way for brand storytelling and automated, inclusive brand experiences, all the way to democratising education for the data conscious by converging messaging bots and humanity. Aviv is a respected and much called upon creative leader in Africa, due to his generosity of both time and attention. He constantly gives back to the industry, up-skilling client teams, creative agencies not to mention mentoring and up-skilling university and ad school students every year together with The Loeries. He invests in the future, initiating ‘Rewrite The Script,’ the industry's first DEI-led initiative to help shape the future of advertising in Africa and the Middle East by creating a digital tool that helps teams craft more inclusive, honest, people-first creative work that ensure diverse voices are authentically represented from brief to execution. Aviv is not only a high performer, his kindness and empathy meant he always helped his colleagues by sharing his vast knowledge. He leads with empathy; mentoring and guiding other creatives in times of need and in times of opportunity. If you are thinking of working with Aviv or considering him for a role and would like to discuss any of the above, please ask him for my number. I am happy to take the call. I know it is difficult to find strong creative leaders of this calibre and so happy to help.
Jane Kinnaird
Aviv is type of person you wish for as a colleague. Having joined Creative Shop in the UK team, Aviv was one of the first people to reach out to me. He is always generous with knowledge, wisdom, ideas and a ridiculous level of kindness. It's strange to think that someone who looked after an entire region alone, won numerous awards and made some of the best, most innovative campaigns, would still make time to help everyone in his extended team. I will always thank Aviv for being one of the best colleagues, most natural of leaders and kindest of humans. If you have a chance to work with Aviv you would be a fool to not take it. Let him guide you into a world of creative magic.
Caitlin Ryan
It gives me great pleasure and pride to recommend Aviv for creative and strategic leadership roles. Aviv has been a senior creative leader in the EMEA Creative Shop at Meta for almost 8 years running our SA office, shaping the future of digital creativity on the continent. To be successful in this role Aviv needed to be a polymath on both creativity and technology. He formed valuable partnerships with creative agencies and clients that resulted in world-first, award-winning creative work that proved great digital can be made in Africa and loved by the world. He has deep product understanding and drove the regional innovation for on how to innovate creatively on WhatsApp, paving the way for brand storytelling and automated, inclusive brand experiences, all the way to democratising education for the data conscious by converging messaging bots and humanity. Aviv is a respected and much called upon creative leader in Africa, due to his generosity of both time and attention. He constantly gives back to the industry, up-skilling client teams, creative agencies not to mention mentoring and up-skilling university and ad school students every year together with The Loeries. He invests in the future, initiating ‘Rewrite The Script,’ the industry's first DEI-led initiative to help shape the future of advertising in Africa and the Middle East by creating a digital tool that helps teams craft more inclusive, honest, people-first creative work that ensure diverse voices are authentically represented from brief to execution. Aviv is not only a high performer, his kindness and empathy meant he always helped his colleagues by sharing his vast knowledge. He leads with empathy; mentoring and guiding other creatives in times of need and in times of opportunity. If you are thinking of working with Aviv or considering him for a role and would like to discuss any of the above, please ask him for my number. I am happy to take the call. I know it is difficult to find strong creative leaders of this calibre and so happy to help.
Jane Kinnaird
Aviv is type of person you wish for as a colleague. Having joined Creative Shop in the UK team, Aviv was one of the first people to reach out to me. He is always generous with knowledge, wisdom, ideas and a ridiculous level of kindness. It's strange to think that someone who looked after an entire region alone, won numerous awards and made some of the best, most innovative campaigns, would still make time to help everyone in his extended team. I will always thank Aviv for being one of the best colleagues, most natural of leaders and kindest of humans. If you have a chance to work with Aviv you would be a fool to not take it. Let him guide you into a world of creative magic.
Caitlin Ryan
It gives me great pleasure and pride to recommend Aviv for creative and strategic leadership roles. Aviv has been a senior creative leader in the EMEA Creative Shop at Meta for almost 8 years running our SA office, shaping the future of digital creativity on the continent. To be successful in this role Aviv needed to be a polymath on both creativity and technology. He formed valuable partnerships with creative agencies and clients that resulted in world-first, award-winning creative work that proved great digital can be made in Africa and loved by the world. He has deep product understanding and drove the regional innovation for on how to innovate creatively on WhatsApp, paving the way for brand storytelling and automated, inclusive brand experiences, all the way to democratising education for the data conscious by converging messaging bots and humanity. Aviv is a respected and much called upon creative leader in Africa, due to his generosity of both time and attention. He constantly gives back to the industry, up-skilling client teams, creative agencies not to mention mentoring and up-skilling university and ad school students every year together with The Loeries. He invests in the future, initiating ‘Rewrite The Script,’ the industry's first DEI-led initiative to help shape the future of advertising in Africa and the Middle East by creating a digital tool that helps teams craft more inclusive, honest, people-first creative work that ensure diverse voices are authentically represented from brief to execution. Aviv is not only a high performer, his kindness and empathy meant he always helped his colleagues by sharing his vast knowledge. He leads with empathy; mentoring and guiding other creatives in times of need and in times of opportunity. If you are thinking of working with Aviv or considering him for a role and would like to discuss any of the above, please ask him for my number. I am happy to take the call. I know it is difficult to find strong creative leaders of this calibre and so happy to help.
Experience
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WeilCo*
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South Africa
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Advertising Services
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1 - 100 Employee
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Executive Creative Advisor
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Dec 2022 - Present
www.weilco.co.za is your plug & play creative partner in amplifying your digital & social media marketing superpowers. Subscription-based. Consultation. Collaboration. Co-Creation. Plug us in. Press play. www.weilco.co.za is your plug & play creative partner in amplifying your digital & social media marketing superpowers. Subscription-based. Consultation. Collaboration. Co-Creation. Plug us in. Press play.
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Meta
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United States
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Software Development
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700 & Above Employee
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Head of Creative Shop SSA
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2015 - Dec 2022
Led Meta's creative division in Sub-Saharan Africa for 8 years. Leveraged my strategic and creative expertise to bring innovative, world-first ideas to life on Facebook, Instagram, Messenger and Whatsapp across SSA and beyond, partnering with Meta's key clients, creators, media and creative agencies + creative studios across all verticals to drive impact, break benchmarks, grow revenue, market share, awareness, conversions and affinity.Consulted on and co-created brand and performance campaigns across SSA, amplifying the creative potential of Meta's platforms from video to Reels, AR to Live experiences, messaging bots to virtual influencers. Inspired rooms and zooms of clients, media partners, creative agencies and creators at every level, tailoring key narratives covering Meta insights, ad products, best practice, case studies and go-to-market brand and performance campaign strategies. Spearheaded and partnered on cross-border creative collaboration sprints with teams in NORAM, EMEA and APAC to create category playbooks, insight-driven creative solutions for some of the world's biggest brands. Collaborated with XFNs and Sales on creative programs to drive revenue growth around key global and local moments: Ramadan, Black Friday, Singles Day, Peak Season, Festive Season and FIFA World Cup 2022.Scaled and democratised digital education across SSA, India, EMEA and Latam as part of the core team enabling small businesses to grow their business online through Whatsapp. Translated data for clients and agencies into creative opportunities for motivation-led performance campaigns for DR brands across SSA.Scaled Meta's footprint in Africa and EMEA. Interviewed and vetted multiple prospective Creative Strategists for roles across EMEA as well as prospective ASP agencies across West Africa.Partnered with key NGO's (UN Uneterotype Alliace, The Nelson Mandela Foundation, UNEP, WFP and The Loeries) to successfuly scale their campaigns + DEI programs across SSA.
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Creative Consultant
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2014 - 2015
One of SA's first digitally-minded creative consultancies focusing on up-skilling ATL agency teams for digital, ATL & Social Media campaigns through a digital lens of:Creative directionConceptual thinkingStrategyContent creationKey Clients:McCann Worldgroup, VMLY&R, Metropolitan Republic, One Lady And A Tribe, Mortimer Harvey One of SA's first digitally-minded creative consultancies focusing on up-skilling ATL agency teams for digital, ATL & Social Media campaigns through a digital lens of:Creative directionConceptual thinkingStrategyContent creationKey Clients:McCann Worldgroup, VMLY&R, Metropolitan Republic, One Lady And A Tribe, Mortimer Harvey
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MetropolitanRepublic
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South Africa
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Advertising Services
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1 - 100 Employee
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Creative Director
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2013 - 2014
Grew, mentored and ran a team of 10 creatives on key agency accounts. Held and built client relationships. Hired creatives.Ran and won pitches. Upped the creative direction, conceptual thinking, strategy and content creation skills across digital, ATL & Social Media campaigns. Key Clients:Nandos, FNB, MTN Business, Ferrero Rocher Grew, mentored and ran a team of 10 creatives on key agency accounts. Held and built client relationships. Hired creatives.Ran and won pitches. Upped the creative direction, conceptual thinking, strategy and content creation skills across digital, ATL & Social Media campaigns. Key Clients:Nandos, FNB, MTN Business, Ferrero Rocher
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DDB
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United States
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Advertising Services
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700 & Above Employee
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Creative Director
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2011 - 2013
Creative director at DDB's digital-unit Tribal DDB, run as a skunk works to build innovative, digital-first campaigns and experiences for DDB ATL clients. Held and built client relationships.Hired creatives.Married digital strategy and creative together as a culture of workingWon mulitple awardsKey Clients:Wrigley's, McDonald's, FNB Business, Honda Creative director at DDB's digital-unit Tribal DDB, run as a skunk works to build innovative, digital-first campaigns and experiences for DDB ATL clients. Held and built client relationships.Hired creatives.Married digital strategy and creative together as a culture of workingWon mulitple awardsKey Clients:Wrigley's, McDonald's, FNB Business, Honda
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FCB Global
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United States
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Advertising Services
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700 & Above Employee
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Associate Creative Director
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2010 - 2011
Bridged the gap between digital and ATLBuilt a culture of conceptual thinking, strategy and content creation for digital, ATL & Social Media campaigns.Key Clients:Lexus, Old Mutual, Netflorist, The Loeries Advertising Festival Bridged the gap between digital and ATLBuilt a culture of conceptual thinking, strategy and content creation for digital, ATL & Social Media campaigns.Key Clients:Lexus, Old Mutual, Netflorist, The Loeries Advertising Festival
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The Jupiter Drawing Room - Johannesburg
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South Africa
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Advertising Services
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1 - 100 Employee
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Head of Copy
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2005 - 2010
Came back from 9 years abroad to work at my dream agency. Worked my way up from copywriter to Head of Copy under the tenure of Creative Cirlce Hall Of Famer, Graham Warsop. Collaborated with teams to earn The Jupiter Drawing Room Advertising Age's Creativity Magazine Top 5 creative agency in the world. Won mulitple awards. Won pitches (5 in one week #TrueStory). Key Clients:Investec, ABSA Bank, Reckitt Benckiser, Nuliad Eggs Came back from 9 years abroad to work at my dream agency. Worked my way up from copywriter to Head of Copy under the tenure of Creative Cirlce Hall Of Famer, Graham Warsop. Collaborated with teams to earn The Jupiter Drawing Room Advertising Age's Creativity Magazine Top 5 creative agency in the world. Won mulitple awards. Won pitches (5 in one week #TrueStory). Key Clients:Investec, ABSA Bank, Reckitt Benckiser, Nuliad Eggs
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KARMARAMA LIMITED
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Creative Freelancer
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2004 - 2005
Lived in London for a year. Freelanced at Karmarama under Naresh Ramchandani and Dave Buonaguidi. Made a ton of radio ads for the BBCCollaborated on an award winning campaign for IKEA. Key Clients:BBC Radio, IKEA Lived in London for a year. Freelanced at Karmarama under Naresh Ramchandani and Dave Buonaguidi. Made a ton of radio ads for the BBCCollaborated on an award winning campaign for IKEA. Key Clients:BBC Radio, IKEA
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M&C Saatchi Group
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United Kingdom
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Advertising Services
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100 - 200 Employee
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Junior Copywriter
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2003 - 2004
Hired straight out of Miami Ad School to help Paul Kamzelas lead on British Airways. First full paycheck as a junior copywriter. Key Clients:British Airways Hired straight out of Miami Ad School to help Paul Kamzelas lead on British Airways. First full paycheck as a junior copywriter. Key Clients:British Airways
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Leo Burnett
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United States
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Advertising Services
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700 & Above Employee
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Creative Intern
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2002 - 2002
3-month internship with Miami Ad School. Mentored by One Club Honirees, Josh Denberg and Paul Hirsch. Key Clients:Polaroid, Altoids, Comed 3-month internship with Miami Ad School. Mentored by One Club Honirees, Josh Denberg and Paul Hirsch. Key Clients:Polaroid, Altoids, Comed
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KBS (kirshenbaum bond senecal + partners)
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Advertising Services
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1 - 100 Employee
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Creative Intern
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2002 - 2002
10-month internship under Noel Cotrell. Worked there by day. Ad school by night. What a ride. Seriously. Those San Fran hills...Key Clients:Yubisoft, Barnes & Noble 10-month internship under Noel Cotrell. Worked there by day. Ad school by night. What a ride. Seriously. Those San Fran hills...Key Clients:Yubisoft, Barnes & Noble
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La Comunidad
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Ecuador
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Marketing Services
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Creative Intern
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2001 - 2002
The only Miami Ad School student selected by ex-Wieden + Kennedy CD and One Club President, Jose Molla, to intern at his newly opened Miami-based ad agency. Studied by night. Interned by day. Right out of his Miami Beach-front house. Key Clients:MTV, Rolling Stone, Nordstrom, Citibank, Volkswagen, Virgin Mobile The only Miami Ad School student selected by ex-Wieden + Kennedy CD and One Club President, Jose Molla, to intern at his newly opened Miami-based ad agency. Studied by night. Interned by day. Right out of his Miami Beach-front house. Key Clients:MTV, Rolling Stone, Nordstrom, Citibank, Volkswagen, Virgin Mobile
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Education
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2001 - 2003
Miami Ad School (M.AD School)
Diploma in Copywriting, Advertising -
1997 - 2001
University of Miami
Bachelors of Arts in Communication, Advertising
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