Avita Khanna
Marketing Analyst at XRC Labs- Claim this Profile
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English Native or bilingual proficiency
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Hindi Native or bilingual proficiency
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French Limited working proficiency
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Credentials
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Google Ads Essential Training
LinkedInDec, 2021- Sep, 2024 -
Emerging Leaders Program for Leadership and Social Change
The New SchoolNov, 2018- Sep, 2024
Experience
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XRC Labs
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United States
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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Marketing Analyst
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Sep 2021 - Present
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Circular Bodies
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United States
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Personal Care Product Manufacturing
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1 - 100 Employee
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Marketing and Strategy Intern
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Jun 2021 - Aug 2021
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Good Earth
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United Kingdom
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Beverage Manufacturing
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1 - 100 Employee
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Visual Design and Content Marketing Intern
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Mar 2021 - Jun 2021
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The Verticale
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United States
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Retail
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1 - 100 Employee
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Social Media and Digital Marketing
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Aug 2020 - Sep 2020
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Project Tsehigh
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United States
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Renewable Energy Semiconductor Manufacturing
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Social Media & Graphic Design Intern
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Mar 2020 - Sep 2020
Project Tsehigh (PjT) is a nonprofit organization that provides sustainable and renewable energy solutions for communities around the world with limited access to clean energy. -At PjT, we strive to educate, highlight, and inspire people by sharing clean energy news happening around the world. -From creating graphics to catchy captions and reposting sustainability call-to-actions, I was responsible for conducting research and updating our audience on the work Project Tsehigh is doing as well as highlighting other environmental news. -I achieved this by creating graphics and social media posts across various platforms such as Instagram, Facebook and Twitter.-This internship has helped enhance my marketing and branding as well as research and development skills. It has also help me become a more informed designer who is aware of the environmental crisis that the world is in and has conducted varied research regarding the problems and existing solutions, with a focus on clean energy, that communities, organizations and fellow designers have come up with.
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Design and Strategy Intern
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Jul 2019 - Aug 2019
Itrh celebrates the rich opulence of Indian crafts and their design philosophy is deeply rooted in the glory of our illustrious past. Founded in 2019, Itrh focuses on creating ethnic and festive wear and with every collection, their main attempt is to revive age-old skills and dignify and preserve our country's rich heritage and culture- Conducted detailed oriented research on Indian crafts such as Madhubani, Kalamkari, Chikankari, Nawabi and Gota work- Assisted in amalgamating the found research, designs and patterns into the design of festive Indian garments- Analyzed total cost of production for that term and priced the ready collections keeping a profit margin- Created presentations for potential clients - Witnessed the processes of dying, stitching, weaving, hand painting, printing, etc. carried out by the skilled craftsmen - Sourced fabrics, communicated and collected quotations and samples from local vendors - Gained in-depth knowledge on how to create embellishments out of fabrics such as pure zari and the use of organza, organdy and hand-painted textiles to create festive garments
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APRIL SOURCING
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India
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Retail Apparel and Fashion
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1 - 100 Employee
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Buying & Merchandising Intern
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May 2019 - Jun 2019
April Sourcing is a leading buying Agency in India known for a unique product handwriting and the ability to continuously bring newness to the table.-Learned how to work from mood boards, samples and inspirations received from buyers and transfigure them into unique products which bring newness to the table-Designed and developed CADs for clients which included Anthropologie, Boot Barn and Free People- Assisting creative team meetings and coming up with design solutions to translate the designs into production friendly and optimal priced products-Sourced, tagged, documented, cataloged and packaged sampled items- Segregated batches according to buyer and season and conducted in-depth quality checks on sampled items
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Education
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Parsons School of Design - The New School
Bachelor of Business Administration - BBA, Strategic Design and Management -
The Shri Ram School
High School Diploma, Indian School Certificate 12th Standard, Liberal Arts and Sciences, General Studies and Humanities