Marketing Communications Executive

• Nov 2018 - Present

I look after the following areas –• Day to Day Facebook and Instagram activities.• Regular content posting and engagement with customers.• Conduct Contests on social media during special events.• Online Reputation Management.• Collaboration and sponsoring events.• Dealing with Food Aggregators.• New Shop Opening Formalities and BTL promotions, when required.• Managing Internal & External Communications.• Planning promotional activities (Online & Offline).Things I have learned and want to work going forward1. Facebook Ad campaigns (Running, Monitoring & Optimizing).2. Search Engine Marketing. Understanding and running Search and Display Ads. Optimizing campaigns to get better results and meet the objectives.3. Content Marketing and effective use of them on the platforms according to the strategies and target audience. The Company was operating with a very popular national brand for the last 23 years but now has launched its own brand Mio Amore which is competing with the old brand (Monginis) and other competitors but has successfully managed to hold the position in the market as the leader.

Assistant Manager

• Jun 2018 - Nov 2018

Looking after a department in a 24659 Sqf store in Howrah.1. Primary focus was to keep the department organized.2. Manage Employee roster.3. Motivate the group to increase sales.4. Monitor stocks and regular replenishment.5. Guide customers in their shopping journey. Looking after a department in a 24659 Sqf store in Howrah.1. Primary focus was to keep the department organized.2. Manage Employee roster.3. Motivate the group to increase sales.4. Monitor stocks and regular replenishment.5. Guide customers in their shopping journey.

Marketing Intern

• Apr 2017 - Jul 2017