Head of Growth

• Sep 2020 - Present

VP Strategy

• 2017 - Sep 2020

• Manage the strategy department activity• Serve as marketing strategy consultant for marketing VP’s of leading Israeli and international brands to provide strategic solutions for client’s business and marketing challenges• Serves as the managerial point of contact between clientele and the agency • Define brands and products unique value proposition and articulates its message.• Lead company on quantitative and qualitative research and business analysis efforts

Strategic Planning Manager

• Jan 2016 - 2017

Strategic Planner

• Feb 2014 - Jan 2016

Planning and building marketing & advertising strategies for leading Israeli and international brands. • Analyzing markets and diversified competitive arenas, identifying consumer behaviors and preferences, seeking constantly after ideas for product developments and marketing solutions • Leading and managing strategic consumer researches conducted by McCann clients, and identifying both insights and conclusions assisting in building a more efficient and sophisticated strategy for brands • Solving McCann clients' communication briefs, while offering creative and innovative solutions and ideas • Preparing and presenting conclusions and ideas to clients and agency staff on a weekly basis Show less

Content Writer

• 2012 - 2013

Create and Build database for a web-based trivia start-up company. Produced a wide variety of content for mass archive. Create and Build database for a web-based trivia start-up company. Produced a wide variety of content for mass archive.