Experience

Meyer Vitabiotics

• Health, Wellness & Fitness
• 1 - 100 Employee

• Head OTC Business

  • Dec 2022 - Present

  Overall in-charge of Meyer Vitabiotics' India OTC business with P&L accountability. Building Rx and consumer base for iconic Vitabiotics brands like Wellwoman & Wellman in India. Planning & executing ATL, BTL & TTL campaigns in clinics, at POS, on TVC, and on digital media with celebrity brand ambassador - Virat Kohli. Providing executive leadership, and building competent teams for driving business growth. Leading a cross-functional team of Sales, Marketing, E-commerce, Social Media, Medical, and Artworks for a full 360° control of the brand narrative for OTC brands. Show less



Avant Bio Sciences I Avant Consulting Services

• Mumbai Area, India

• Managing Partner

  • Jul 2016 - Dec 2022

  Avant Bio: A Next-Gen Nutraceuticals company with proprietary products that offer superior results for correcting, relieving, or reversing the Biomarkers of aging. Our Phyto-supplements are complex, first-of-its-kind hybrid blends combining synergistic plant-based nutrients with performance-enhancing minerals for delivering exceptional results. Avant Consulting: A niche Pharma consultancy firm that helps SMEs bridge the gap between their ambitions and in-house capabilities. We provide high-quality professional advisory services in the core areas of strategy, regulatory, marketing, sales, and training. We empower pharma SMEs to start new initiatives and venture into new markets with confidence, help businesses cut time to market entry and expand fast while avoiding risky and costly pitfalls. Our extensive network allows us access to reputed pharma distributors in 60+ countries. Show less



Wockhardt Ltd.

• India
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Marketing Head - Emerging Markets (Africa, Asia, Latin America, MENA)

  • Apr 2012 - Jul 2016

  Strategize & implement market entry, expansion strategies & product life cycle extension for key markets in Africa, South East Asia, Middle East & Latin America. Building corporate equity in emerging markets thru customer awareness and PR activities. Creation of umbrella emerging markets portfolio strategies and synergize regional and country strategies with it. Oversee marketing operations in around 30 countries. Monitor expense & achieve bottomline objectives. Meet international clients & govt. delegates from foreign countries to explore business opportunities. Build relations with important regulatory authorities and HODs of important institutions in key markets. Lead a cross-border Sales & Marketing team consisting of over 150 personnel from 10 countries. Train & mentor middle and senior level managers including Brand Managers & Country Heads. Show less



Wockhardt Ltd.

• Group Product Manager - Emerging Markets

  • Apr 2009 - Mar 2012

  Building multi-country iconic brands with presence across geographical regions for key markets in Africa, South East Asia & Latin America. Media planning, supervise all corporate communication, ATL and BTL promotion for emerging markets. Monitor expense & achieve bottomline objectives.Mentor and review performance of brand management team. Meeting customers based in international markets, conduct market analysis and identify growth & new launch opportunities for enhancing product basket. Conduct briefing and review meetings with international sales force for ensuring strategy execution. Show less

• Product Group Manager - Emerging Markets

  • Apr 2008 - Mar 2009

  Providing marketing support for newly restructured Emerging Markets business of Wockhardt Ltd.Create a corporate identity and brand recognition in new markets. Manage PR and image building activities for company along with local partners.Devise marketing strategies for executing launch plan for biotech portfolio in new marketsKey Achievements: 'Excellence in Marketing' award from Chairman for outstanding initiatives in international marketing.



Wockhardt Ltd

• Product Group Manager

  • Apr 2006 - Mar 2008

  Sr Brand manager in Merind - SBU of Wockhardt Ltd. Managing portfolio over 40 Cr Rs, responsible for budgeting & delivering portfolio topline and bottomline. Setting short term & long term brand objectives and formulate strategies to achieve them. Key Achievements: Excellence Award from Chairman for achieving highest portfolio growth and highest topline & bottom line value addition to SBU in FY 2006. Sr Brand manager in Merind - SBU of Wockhardt Ltd. Managing portfolio over 40 Cr Rs, responsible for budgeting & delivering portfolio topline and bottomline. Setting short term & long term brand objectives and formulate strategies to achieve them. Key Achievements: Excellence Award from Chairman for achieving highest portfolio growth and highest topline & bottom line value addition to SBU in FY 2006.



Wockhardt Ltd.

• Product Manager

  • Apr 2004 - Mar 2006

  Managing a portfolio of legacy brands for Merind DivisionKey Achievements: Able to arrest degrowth in legacy brands and achieve low double-digit growths.

• Sr- Executive - Assitant to NSM

  • Apr 2003 - Mar 2004

  Assisting National Sales manager (Pharma Division) for major Institutional orders.Tracking and participating in all major national health tenders and for institutional supplies to companies deploying huge manpower (BHEL, NTPC, Coal India, Indian Railways etc) Managing franchise sales force operations (Merind Division). Co-ordinating with franchise partners across India for day-to-day operations of 150 non-payroll sales reps. Managing sales force deployment & tracking their utilization, ensure smooth payments & timely marketing inputs creation & availability for the promotion of brands.Key Achievements: Recognition for outstanding work, recruited to Product Management Team in Merind Division (only 5 selected from batch of 60 management trainees) Show less



Wockhardt Ltd.

• India
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Sr Executive

  • 2002 - 2003

  Tasked with the creation of company's first CRM cell for supporting 3 biggest Wockhardt SBUs. Creation of CRM cell of 15 executives including telemarketing, and direct marketing teams. Formation of SOPs and customer touch points tracking & customer satisfaction metrics. Key Achievements: CRM activities touching 25,000 Drs across India every month. Managing error-free logistics of quarterly 25,000 direct to clinic mailers & sample kits. Generated over 4000 appreciation feedbacks (prepaid postcards) from end customers, highest ever for any corporate initiative till 2003. Show less



Wockhardt Ltd.

• Kanpur Area, India

• Management Trainee

  • Jul 2001 - Jul 2002

  Develop a new territory, meet customers, generate business leads., achieve targets Review territory sales, ensure a tight hold over inventory and proactive action to avoid expiries. Key achievements : 140% target achievement in new territory with significant growth Develop a new territory, meet customers, generate business leads., achieve targets Review territory sales, ensure a tight hold over inventory and proactive action to avoid expiries. Key achievements : 140% target achievement in new territory with significant growth