Experience

China Development Financial 中華開發金控

• Taiwan
• Financial Services
• 100 - 200 Employee

• SVP – Marketing & Brand, Social Media Digital Marketing & Customer Experience

  • Jan 2021 - Present

  - Brand Strategy Development - ESG Marketing - PR & Media Relations - Budget management - Website Management - Digital Public Relations - Social Media Strategy & implementation - Communications strategy and implementation - Internal stakeholder management - Design thinking and collaboration - Guidelines and Toolkit development and orientation - Marketing Research development - Marketing data analysis across online and offline - Brand Strategy Development - ESG Marketing - PR & Media Relations - Budget management - Website Management - Digital Public Relations - Social Media Strategy & implementation - Communications strategy and implementation - Internal stakeholder management - Design thinking and collaboration - Guidelines and Toolkit development and orientation - Marketing Research development - Marketing data analysis across online and offline



First Abu Dhabi Bank (FAB)

• United Arab Emirates
• Banking
• 700 & Above Employee

• VP & Head of Business Marketing

  • Jan 2020 - Jan 2021

  - Marketing strategy, planning and roll-out- Stakeholder management and collaboration - Marketing Campaign strategy and implementation - Creative Design and agency management - Thought leadership and white paper development - Internal Communication- Corporate event management and panel discussions - Brand awareness - Website management- Media planning and buying

• VP & Head of Brand & Social Activation

  • Jan 2018 - Jan 2020

  - Global Brand Awareness - Budget and Cost Management - Corporate, Islamic and Personal Banking Marketing - Brand Proposition development - Brand Architecture - Social Media Branding

• AVP, Brand Strategy & Communications

  • Jan 2016 - Jan 2018

  - Internal and External Customer engagement - Marketing Insights - Creative and design management - Marketing Performance management - Brand development for mergers - Brand Positioning strategy - Communications Management - Marketing collaterals and guidelines - Part of the Innovation lab set up team- Merchandising