Senior Category Manager

• Sep 2023 - Present

Category Manager (Grocery)

• Aug 2021 - Aug 2023

Owning Category P&L and Growth Strategy Administering Category Selection, Product Pricing, Consumer Promotional Offers, Merchandising Strategy, Demand Planning, and Performance Measurement for Staples (Grocery) Scaling operations to 5x geographical growth Pan India and 2.5x topline GMV growth Owning Category P&L and Growth Strategy Administering Category Selection, Product Pricing, Consumer Promotional Offers, Merchandising Strategy, Demand Planning, and Performance Measurement for Staples (Grocery) Scaling operations to 5x geographical growth Pan India and 2.5x topline GMV growth

Manager - Digital Marketing

• Jan 2019 - Dec 2019

Lead Generation & StrategyCampaign Management: Generated 1000+ inbound marketing qualified leads through 15+ inbound and outbound LinkedIn, Drip & Nurture Email campaign.Settup the lead gen process end to end, automated & optimized lead monitoring process using HubSpot.Marketing Strategy through market research, competitor analysis, scoping, proposal creation, technical demos, and prototypingContent Creation & Social Media:Business & people content themed across talent, brand & growth verticals in formats as Case studies, POV, Blogs, E-Mailers, Social mediaPublished 5+ monthly domain-specific newsletter for account-based marketing across retail & ecommerce industry clients and Increased frequency, social media engagement & follows - 3x increase in engagement & 2% monthly rise in followsBusiness DevelopmentCollaborated with the inbound Sales team to engage potential clients(CXOs) through proposal creation, sales & RFP connect and Impact storiesCreated Engagement Stories and presented the company’s value proposition to prospective Fortune 500 industry leaders over sales calls Show less

Decision Scientist - Analytics

• May 2015 - Dec 2018

Market Mix Analysis | Healthcare: Partnered with the marketing directors of the world's largest healthcare provider in rationalising spends across various marketing vehicles leading to an impact of 3% increment in enrolmentsSales Rep Performance Assessment | | Pharma:Lead a team of 10+ analysts & collaborated with sales directors (across multiple drug franchises) of one of world's largest pharmaceutical company to understand sales performance & enabled district mangers in effective coaching of sales reps Digital Marketing Campaigns | Ecommerce:Supporting the digital marketing team of the world's largest retailer on multiple campaign measurement test projects, with focus on Email Marketing. Show less