Head of Marketing

• Nov 2022 - Present

Digital Marketing Manager

• Jun 2020 - Nov 2022

Manages all digital marketing channels for men's personal care brand Particle:• Increased monthly sales for the company's hero products from the Facebook ecosystem by more than 180% while maintaining CPAs in the target range• Launched and optimized Google and Bing non-branded search campaigns using keyword-specific landing pages; expanded branded campaigns across multiple products, countries and languages• Manages video content and paid ad campaigns on YouTube and Connected TV (Steelhouse)• Manages relationships with multiple vendors (graphic designers, copywriters, influencer platforms) and micro-influencers to generate top-performing creative assets for all digital channels• Leads landing page optimization efforts for prospecting, remarketing and loyalty audiences based on a/b tests through Google Optimize and heatmaps and surveys using Hotjar• Constantly tests new potential digital channels for advertising, including Snapchat, TikTok and Pinterest Show less

Social Media Manager

• May 2017 - Jun 2020

• Awarded 2019 exceptional achievement award for Facebook ad campaign accompanying new product that exceeded target KPIs upon launch and positioned social media as the top channel for sales • Launched the company's first single product-focused ad campaigns on Facebook, achieving 30% month-over-month increases in revenue through constant a/b testing and conversion rate optimization • Manages all content and communities for five Facebook brand pages with more than 250,000 fans, sharing over 80 organic posts a month and boosting top-performing posts to drive engagement and site traffic • Creates and manages lead gen campaigns on Facebook, generating more than 5,000 leads a month at an average CPL of $0.60 using a variety of lead magnets, such as e-books and sweepstakes • Initiated and managed a YouTube optimization campaign to boost video views and traffic from YouTube by optimizing titles, descriptions, and tags for search • Tracks performance across social media channels and compiles weekly reports for senior management Show less

Marketing Content Developer

• Apr 2015 - Apr 2017

• Researched, designed and created interactive marketing courses and assessments for an online learning platform, including courses on marketing basics, digital marketing, a/b testing, and pricing • Managed development of learning materials: created course outlines, reviewed content created by junior employees and interns to ensure high-quality and timely output, helped plan and prioritize future content • Researched and wrote content for company blog, highlighting unique materials available on the learning platform and their relevance for consumers • Worked with developers to improve company products for content developers and consumers Show less

Social Media Marketing Specialist

• Aug 2013 - Apr 2015

• Managed all Facebook advertising for Rosetta Stone, including revenue campaigns, lead gen, and mobile apps; worked with Facebook PMD to optimize performance and maintain high ROI; drove over $4.3MM in revenue, more than 280,000 leads, and over 500,000 app installs in the first half year • Ran the Rosetta Stone iAds account, generating over 15k app installs / month at a low CPI • Created and curated daily content for Rosetta Stone's social media channels: Facebook, Twitter, Google+, Pinterest; initiated a new process for organizing and sharing curated content • Increased the Rosetta Stone Twitter follower count and interaction rate by establishing the company's Twitter feed as a platform for community engagement and brand advocacy, as well as a thought leader on language issues • Grew the Rosetta Stone Pinterest follower count 6x and amount of content 3x; added multiple boards devoted to specific themes or Rosetta Stone verticals, in cooperation with relevant staff across the company • Wrote and edited content for the Rosetta Stone blog; created a new process for organizing and sharing blog posts across social media • Managed the Rosetta Stone Outbrain account for distributing blog content to other websites; optimized content and campaigns to achieve maximal click-through rates • Created and managed campaigns on social media to drive revenue, generate leads, and raise brand awareness, including the Austin City Limits Music Festival Giveaway on Facebook, Black Friday Early Reveal Game on Pinterest, and the 2 Million Likes Facebook Instant Win Game • Created and managed joint social media campaigns with other brands: Disney, People to People, Google Helpouts • Tracked performance across social media channels and compiled weekly analytics reports for senior management Show less

Communications Associate

• Feb 2013 - Aug 2013

Planned and implemented new social media strategy, which increased website visits from Facebook by 78% and from Twitter by 68% (year-over-year). Authored bill descriptions, bill summaries, and blog posts using Wordpress. Engaged with journalists to increase media exposure and organized presentation before citywide press organization. Planned and implemented new social media strategy, which increased website visits from Facebook by 78% and from Twitter by 68% (year-over-year). Authored bill descriptions, bill summaries, and blog posts using Wordpress. Engaged with journalists to increase media exposure and organized presentation before citywide press organization.

Senior Writer and Editor, Marketing & Creative Services Dept.

• Jun 2011 - Jan 2013

Responsible for message development. Created and edited content (print, web, speeches). Coordinated production with graphics and design team. Produced content for, updated, monitored, and moderated AIPAC's social media accounts on a daily basis. Responsible for message development. Created and edited content (print, web, speeches). Coordinated production with graphics and design team. Produced content for, updated, monitored, and moderated AIPAC's social media accounts on a daily basis.