Experience

Carmelon Digital Marketing
• Israel
• Technology, Information and Internet
• 1 - 100 Employee
• Senior Content Writer & PPC Campaign Manager

  • Feb 2022 - Present


Better Impression

• Israel
• Technology, Information and Internet
• 1 - 100 Employee

• Digital Marketing Content Developer

  • Feb 2020 - Jan 2022

  - In charge of all content for leading comparison site in over 10 verticals (B2B &B2C) - Create & optimize Google and Bing Ads; ensure site optimization - Meet strict deadlines & coordinate with technical and development teams - In charge of all content for leading comparison site in over 10 verticals (B2B &B2C) - Create & optimize Google and Bing Ads; ensure site optimization - Meet strict deadlines & coordinate with technical and development teams



SociallyMined

• United States
• Political Organizations

• PPC Campaign Manager | Content Writer

  • Dec 2017 - Oct 2020

  I created, and managed PPC campaigns across a variety of channels via Google Ads and Facebook Ads. In charge of account structure, keyword expansion, ad-copy optimization, performance analyses, landing page optimization and bid management. Created high-quality content on social media, forums, and company blogs. Used HootSuite to manage various social media platforms. I created, and managed PPC campaigns across a variety of channels via Google Ads and Facebook Ads. In charge of account structure, keyword expansion, ad-copy optimization, performance analyses, landing page optimization and bid management. Created high-quality content on social media, forums, and company blogs. Used HootSuite to manage various social media platforms.



RelationFlow.com

• Israel
• Software Development

• Social Media Manager | Senior Content Writer

  • Jun 2016 - Dec 2017

  Relation Flow helps global enterprises build meaningful relations with tens of thousands of opinion leaders and decision makers to drive a specific topic or agenda. My responsibilities as Senior Content Writer include: - Creating and curating relevant content that helps build meaningful connections - more than 5000 since January 2017 - Building meaningful relations through social media platforms, with government officials, journalists, bloggers and financial experts, to drive a specific agenda through social media - Performing in-depth research on relevant topics in Arabic, Hebrew, French and English - Liaise with clients including government officials and billion-dollar hedge fund managers - Leading teams of content writers in massive influence marketing campaigns, training them to use our proprietary software - Preparing weekly reports for clients - Continuously improving by analyzing the appropriate social data/metrics, insights and best practices Show less



Freelance Journalist

• Germany
• Media Production

• Arab Affairs Correspondent

  • Jan 2016 - Jun 2016

  Freelance journalist specializing in Arab Affairs and the Middle East. My articles have appeared in the Jerusalem Post, The Media Line and Al Quds among others. Freelance journalist specializing in Arab Affairs and the Middle East. My articles have appeared in the Jerusalem Post, The Media Line and Al Quds among others.



ynet

• Business Consulting and Services

• Senior News Editor

  • Jan 2015 - Jan 2016

  Managed other editors at ynetnews.com’s news desk and chose stories to post. Edited and wrote news stories including breaking news updates. Translated articles and audio from Arabic, French and Hebrew into English. Posted stories on web and on Facebook, Twitter and other social network sites. Utilized SMM on a daily basis to increase traffic to our website. My passion for social network sites and leveraging their unique marketing potential translated into more users engaging with the site. Managed other editors at ynetnews.com’s news desk and chose stories to post. Edited and wrote news stories including breaking news updates. Translated articles and audio from Arabic, French and Hebrew into English. Posted stories on web and on Facebook, Twitter and other social network sites. Utilized SMM on a daily basis to increase traffic to our website. My passion for social network sites and leveraging their unique marketing potential translated into more users engaging with the site.



ASN Translations, Freelance

• Translator | Content Writer

  • Sep 2006 - Apr 2015

  Founder of company. Translation and consecutive interpretation from Arabic, French and Hebrew into English. Specialization: Law, Business, Finance, IT and Social Sciences. Founder of company. Translation and consecutive interpretation from Arabic, French and Hebrew into English. Specialization: Law, Business, Finance, IT and Social Sciences.