Allen V. Hoffman
Senior Internal Auditor at State Compensation Insurance Fund- Claim this Profile
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Bio
Credentials
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Excel/VBA for Creative Problem Solving, Part 1 (with Honors)
CourseraFeb, 2019- Nov, 2024
Experience
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State Compensation Insurance Fund
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United States
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Insurance
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700 & Above Employee
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Senior Internal Auditor
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Jan 2019 - Present
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Research America, Inc.
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United States
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Market Research
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1 - 100 Employee
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Sr. Data Processing Analyst
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May 2012 - Aug 2018
Research America is a political & marketing research firm with offices along the East Coast and in Sacramento, CA. I joined the organization in 2012, and in my current role as Sr. Data Analyst & Programmer my skillset is primarily applied to the evaluation and programming of in-bound interviews as they’re received from clients. In addition to this, I draft and test logic syntax for any functions (splits, skips, conditional questions, and selection masks) found within, then ultimately launch the project into the field for data procurement via our call center or web platforms. Highlights, Accomplishments, & Responsibilities: • Was entrusted by organization to solely cover end-of-night data responsibilities during 2012 and 2014 election seasons. This task, previously done by multiple associates, was accomplished by my implementing various procedural changes and actualizing/applying more efficient syntax to our existing programming. • Drafting, deploying, and debugging logic syntax for the purpose of parsing raw data into deliverable assets, as determined by client specifications. • Collating and digitally delivering finalized political/marketing data assets (and any associated reporting) to clients while upholding strenuous turnaround and accuracy requirements. • Updating and maintaining an internal proprietary database “panel” used for marketing/focus group recruitment. • Scouring processed data for errors prior to delivery, verifying records match against client master file, troubleshooting and correcting as needed. • Providing informed scrutiny and recommendations on how to field/finalize projects with exhausted source data. • Assisting in on-going training/mentorship of Jr. Programmers & Analysts. • Ensuring my availability for any ad hoc analytical or programming requests for projects already in the field, including critical escalations delegated by executives.
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YP, The Real Yellow Pages®
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United States
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Advertising Services
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700 & Above Employee
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Interactive Product Support Specialist, Pay Per Call
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Aug 2009 - Feb 2010
• Fielded inbound calls and emails (technical, billing) from current account holders of YellowPages.com's Pay-Per-Call advertising product, troubleshooting and reconciling/solving issues as they arose. • Converted and up-sold new and existing clients via general product inquiry hotline; was wholly knowledgeable of all Pay-Per-Call product tiers, features, and price-points. • Reviewed, screened, & released client-sourced ad copy for "Terms & Conditions", "Acceptable Use" compliance before publication. • Investigated & verified claims of mass volumes of incorrectly billed/fraudulent calls from clients, remedied with credits/refunds as needed. • Created, maintained reports to track & verify advanced technical/facilities complaints from clients on feature performance; Tracked and followed through on confirmed advertisement exposure & call tracking bugs via SalesForce ticketing system, relaying info provided by engineers until issue was resolved for client.
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Manager, Analytics & Customer Care
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Nov 2003 - Jan 2009
• Designed, coded, and implemented a "direct consumer ranking” system based on customers’ order “Recency”, Frequency, and Average Monetary Value, enabling a process for customized, targeted marketing that lowered firm's mass e-mail advertising volume by 60% while retaining 98% of the established conversion rate • Wholly managed customer service department (call center and online response) and its personnel. • Acted as firm's primary resource for all data related requests, presenting detailed, comprehensive information through myriad styles of reporting were built and maintained under the guidance of the Chief Marketing Officer. • Provided trend observations, forecasts, and best courses of action for a diverse range of metrics, including (but not limited to): web traffic, membership retention, product popularity, SEM/PPC campaign effectiveness and return on investment (ROI), email response rates, direct consumer, wholesale, and affiliate-generated revenue throughput. • Crafted and maintained SQL queries for raw data extraction required to maintain the above. • Kept all executive staff informed of any/all revenue stream performance vs. quarterly, annual forecasted goals via weekly presentations. • Wrote, monitored, and maintained several concurrent e-mail segmentation lists for filtered/targeted marketing techniques across multiple "brands" and product lines.
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Senior DSL Account Technician
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Jun 2002 - Jan 2003
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PacBell / SBC Internet
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San Ramon, CA
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DSL Technical Support / DSL IT Provisioning (Call Center)
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Aug 1999 - Jun 2002
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