Venture Building / Special Projects Manager

• May 2020 - Present

Eden Ventures is PH’s largest tech holding company that focuses on venture building and incubating e-commerce and blockchain / web3 projects. Eden Ventures is PH’s largest tech holding company that focuses on venture building and incubating e-commerce and blockchain / web3 projects.

Co-Founder

• May 2020 - Present

Freelance Product Designer

• Mar 2018 - Present

- Currently the lead in doing a total website revamp in visuals, interaction, and usability aspects of the OnlineJobs platform. - Established a design system for the company to enhance collaboration between me and the developers. - Currently the lead in doing a total website revamp in visuals, interaction, and usability aspects of the OnlineJobs platform. - Established a design system for the company to enhance collaboration between me and the developers.

Co-Founder and Product Design Consultant

• Oct 2020 - Feb 2021

UX/UI Designer

• Oct 2018 - May 2020

- Led UX and collaborated with UI and Graphic Designers on GCash the Shakes Up Christmas Promo. This has been one of the most successful projects of GCash, increasing Monthly Active Users by over 700k+ for the month of December 2018. - Led UX for New User Organic and Referral Onboarding experience, improving new user activation rates from 20 to 50%. - Collaborated with the team to revamp the GCash app with its new branding. In order to reach the final design, we went through a rigorous process of workshop facilitation across different stakeholders, user research and usability testing. Final testing results showed a significant increase customer satisfaction and appreciation for the new look of GCash. - Spearheaded a new process of facilitating design thinking workshops with relevant teams for every project, helping teams align better from project inception to execution. - Spearheaded the creation of a design system for the team, which was highly endorsed by the management team. This showed a perceived difference in efficiency and productivity from design to development. - Led UX for Financial Services: Credit, Save Money, Invest, Loans, and Insurance Show less

Systems Analyst and Designer

• Aug 2017 - Apr 2018

Glo-cal Advanced Systems, Inc. was our client for our capstone project management thesis. Our team managed the project for an entire year and created an IT Service Management System from scratch which focuses on more efficient case tracking, informed issue resolution, and detailed case analytics for Glo-cal's post-sales services. - Conducted detailed project selection review with the team through quantitative (NPV, ROI, and payback period) and qualitative (Profile Modeling) methodologies. - Created the estimated project financials of the year-long project, making sure that every project expense is within our budget. - Worked with context-level, data flow, use case diagrams, and functional requirements of the IT Service Management System to reengineer the business process. - Created numerous iterations of wireframes and mockups of the final system. - Conducted stakeholder interviews and facilitated the usability testing process of the system to the client. - Created a user manual for the entire system to train their employees in navigating through the system. The implementation of the project was a success and Glo-cal has been using the system since then. Show less

Executive Director for Member Development

• May 2017 - Apr 2018

I spearheaded and facilitated design research initiatives for the organization. I made sure more members of the organization are involved in our events and in our design process.I was part of the team in redesigning the TALAB enlistment system of Ateneo, which the school used as a medium for students to enlist in their extra-curricular classes. In this project, I spearheaded user research through screening and interviewing Ateneans who are fit for our co-design session. Then, I facilitated the co-design session involving the screened participants to help us out with our design strategy. The design research initiative has proved to yield positive results from the students. According to our survey with 98 respondents after the enlistment, 90% of respondents had an overall positive experience. In the sample, 32% said their experience was “smooth.” 28% commented on how the whole thing was fast and/or easy. 50% had no problems at all.Moreover, I became a speaker and talked about Design Research in User Experience Society's event called UX University, where we aim to educate participants the value of UX and the entire design process from user research to usability testing. Show less

Marketing Director

• Jun 2016 - May 2017

Founding Member

• Aug 2015 - May 2016

User Experience Design Intern

• Oct 2017 - Dec 2017

UX Designer for a US client T. Rowe Price Group, Inc. Created mockups for the T. Rowe Price Investment Management System through UXPin. - Fixed the user flow and interaction of the system for easier navigation - Translated the mockups into prototypes UX Designer for a US client T. Rowe Price Group, Inc. Created mockups for the T. Rowe Price Investment Management System through UXPin. - Fixed the user flow and interaction of the system for easier navigation - Translated the mockups into prototypes

Customer Experience Design Intern

• Jun 2017 - Aug 2017

Globe Website Information Architecture Reverse Card Sorting - Analyzed the performance of the Globe website navigation information architecture on customers through the optimal workshop platform. - Tracked the success and failure rates of each task from the test plan by looking at summary of results graphs, as well as the success and failure paths answered by the customer for each task. - Made recommendations to improve website information architecture in order to help increase success rate of tasks with several failure paths. GServices and Optus App Expert Review - Performed a detailed app review of the GServices and Optus app through the by assessing its navigation, content, presentation, and interaction design. - Provided mockup recommendations on what features the team could consider implementing in the GServices app. Globe Bill Usability Testing - Documented the interviews of each participant in the activity. - Performed actual usability tests to Globe customers by letting them perform a series of tasks from our test plan. Design Research Customer Experience Web Portal Repository - Collated research insights from the design research team and summarized its details. - Built an online centralized repository where every employee of the team can access the most essential parts of the research studies conducted previously. Show less