Aux.Bobby Suryo Herdiono

Premix Business Development at PT Bungasari Flour Mills Indonesia
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Contact Information
Location
Banten, Indonesia, ID
Languages
  • English Professional working proficiency

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Experience

    • Indonesia
    • Food and Beverage Manufacturing
    • 200 - 300 Employee
    • Premix Business Development
      • Jan 2020 - Present

    • United States
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Sales Manager
      • Aug 2017 - Jan 2020

      • Responsible for maintaining and growing assigned accounts in region per Division budgets• Implement Division and Retail Bakery - Horeca - Industry Strategy in region• Introduce new products and drive for customer solutions via division push and pull strategies, as well as by building deep customer intimacy• Communicate key competitive activity and identify growth opportunities• Develop TCCS product line expertise • Manage business in accordance with Ingredient Division financial budgetary goals (margin/volume growth)• Take the lead in scheduling, planning, and inviting customers to Technical Seminars, with the support of Technical Sales Reps. • Coordinate and lead regional trade show activity (direct and via distributors), and attend national shows• Conduct in-market sales calls and build deep customer intimacy via “facilitative selling” (customer solutions exploration) • Develop plans to build up weight distribution in cities in coordination with distributor local management and follow up to achieve timely&effective implementation• Coordinate show/seminar needs with Marketing • Communicate product customization needs and requirements including specifications, volumes, timing, and requested pricing to Marketing and Sales leaders.• Monitor and communicate competitive activities in region.

    • Food & Beverages
    • 200 - 300 Employee
    • Food Service Channel Manager
      • Mar 2012 - Aug 2017

      · Drive business plan to achieve sales and revenues target in Food Services channels· Increase penetration in Bakery channel & monitor their performances · Formulate and implement sales strategy for any business opportunities and potentials to maximize business growth· Coordinate with marketing team to implement business programs· Establish and maintain strong relationships with business partners and custom. Develop and maintain relationship with new and existing partners and channels. Plan and execute channel sales strategy to achieve revenue, profit and growth targets. Spearhead the development of new partners and channels. To manage and resolve channels related conflicts and dispute. Consultants to add value to clients’ business requirements. Alliance role with principles and vendors

    • Chemical Manufacturing
    • 200 - 300 Employee
    • Product Manager
      • Oct 2010 - Mar 2012

      Expanding markets & creating new alternative markets by conducting a series of marketing activities (campaign activities, cooking and baking demo, making some events,trade promo's), in coordination with Technical Advisor & Sales Team.• Monitoring of product brands, according to a defined group of products (monitoring product group sales in total & in each area).• Making a product group sales analysis&evaluation in total & each area periodically, market survey competitors, making a comparative data analysis with competitor’s products & distribute them to sales team, evaluating sales with sales team on a periodic basis.• To evaluate customer’s satisfaction to support the achievement of target that set by company.• Make a report of sales data & information about market condition in each area, sales achievement and marketing programme evaluation

    • Indonesia
    • Food and Beverage Services
    • 100 - 200 Employee
    • Product Manager Food Service
      • Jan 2009 - Oct 2010

      * Managing the entire product line life cycle from strategic planning to tactical activities * Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers. * Driving a solution set across development teams (primarily Development and Marketing Communications) through market requirements, product contract, and positioning. * Developing and implementing a company-wide go-to-market plan, working with all departments to execute. * Analyzing potential partner relationships for the product.

Education

  • Universitas Atma Jaya Yogyakarta
    Bachelor, Marketing Management
    1998 - 2004
  • ASRD Modern School of Design Yogyakarta
    Diploma, Interior Design
    2001 - 2003
  • SMA Pangudi Luhur Jakarta
    Social
    1995 - 1998

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