Wedding Planner

• Apr 2021 - Present

Owner and Creative Director

• Jan 2016 - Present

Sustainable Floristry with an Artful Approach Sustainable Floristry with an Artful Approach

Director of Private Events

• Jul 2019 - Jun 2021

Managing 4 rental spaces on a 4-acre parcel including stewardship of a city park. Producing 40-80 events monthly -Lead generation/follow up on all new client inquiries, including booking tours of our 4-acre parcel (including 4 event spaces) and selling event space bundles. -Creating and exceeding production goals by executing sales contracts, floor plan evaluation/design. Scheduling staff for the master calendar of events, onboarding new hires, and producing events by working closely with liaisons, coordinators, planners, bridal parties, and clients. -Updating working documents such as the monthly sales volume & master event calendar, pre-event quality control to deliver an exceptional event, and post-event customer service follow up. I also attend monthly board meetings, and vision planning. - Creating effective marketing and business development strategies. Property management including maintaining service records, site improvements, repair scheduling, weekly maintenance/cleaning scheduling. Executing company events and activities for staff meetings. -Organizing shuttles for large events and ensuring proper event insurance and liquor liability insurance and COI’s. -Producing high volume event timelines and offering an 􏰈intuitive’ approach to event production. Show less

Lead Wedding Planning Sales & Floral Design Manager

• Dec 2016 - Nov 2018

Managed all store operations, inventory for store, floral departments, payroll and all new hires data processing and provisions • Build accounts with vendors across the state, increasing sales + surpassing sales goals, thus gaining repeat business. • Managed all advertisements, public relations events. • Lead all training for new hires, mentorship and hands on training for all staff. • Event Sales Lead, all event production + management from start to finish • Created Custom floral designs for weddings, bridal showers, baby showers, etc. (guest counts 800+) Show less

Lead Venue Sales Concierge

• Dec 2015 - Dec 2016

• Creating unique and exciting experiences for couples booking the best venue that suits their needs for their big day. • Cultivating strong relationships with couples while actively researching markets of wedding venues to serve as their local wedding counsel and providing business partner leads to Concierge Program Salespeople. • Educating TheKnot.com visitors about The Knot Concierge program while servicing them through different communication avenues. Maintaining a high level of customer service through enthusiastic live chats. • Coordinating wedding venue site visits and wedding venue bookings by connecting the right couple with the right wedding venue; depending on client – event production assistance; budget management, production management. • Fast and efficient follow-throughs with couples and venues by providing professional, strong, whimsical and engaging communication. Show less

Intern

• Jan 2015 - Oct 2015

When I decided I wanted to work elusively within the wedding industry, internship searching became a priority. When I discovered the Lansing Bridal Association (LBA) was looking for a new intern, I knew this opportunity had to be mine! As an intern for this association, being great at sales became one of my greatest assets. From weekly phone calls to vendors for our bridal shows to helping them secure a spot in our widely successful bridal shows, the LBA made sure to equip me with every skill I would need to be successful within the wedding industry. Show less

Stylist

• Aug 2014 - Apr 2015

Consistently honor all service and selling vows, outfitting each customer head to toe Sell the gown, headpiece, foundations, shoes, jewelry, etc.; outfit and accessorize the bridal party Educate customers on the David’s Differences; attributes that make David’s Bridal unique Maximize sales and customer satisfaction by providing superior service with every customer visit Maintain David’s Bridal hourly sales productivity standards Prepare for all upcoming appointments by printing the customer’s profile and favorites Know David’s Bridal merchandise and build on product knowledge on an ongoing basis Follow up and communicate with customers; following Relationship Management standards Explain services provided by the alterations department to the customer and the importance Support store management in performing responsibilities, including maintaining areas of responsibility, inventory counts, merchandising the sales floor and completing markdowns Provide an efficient and friendly checkout experience for customers, as needed Maintain housekeeping standards in the store Answer multi-line business phone using the correct David’s Bridal greeting and provide information in a professional manner Follow quality control guidelines to help ensure that all merchandise is in first-quality condition Follow the David’s Bridal special order procedures for dresses Flexibility to work retail schedules such as weekends, evenings, and holidays Physical ability to move throughout the store, lift and move up to 10lbs, kneel, twist, and stand Show less

Intern

• Aug 2012 - 2013

Event Planning Event Management Customer Service Preparing Documents Website Development Event Planning Event Management Customer Service Preparing Documents Website Development

Phone Banking Coordinator/ Supportive Assistant

• Jun 2012 - Aug 2012

-Sealed endorsement deals. - Filed and completed important documents using the Microsoft Suite. -Phone Banking Coordinator. - Canvassing -Sealed endorsement deals. - Filed and completed important documents using the Microsoft Suite. -Phone Banking Coordinator. - Canvassing