Experience

Black Clover

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Vice President, Business Development

  • Dec 2016 - Present

  Develop and maintain partnerships for a lifestyle apparel company and the Live Lucky brand. Prospect leads and engage various departments within partner organizations, including Purchasing, Retail, Marketing, Sponsorships, and others to create additional growth opportunities. Recruit and retain sales associates and empower a team of nearly 12 to manage their respective teams, categories and partner relationships. Provide consultation and assistance in escalated situations. Develop growth and developmental goals for team and manage compensation expectations based on industry trends and company needs.► Negotiated with BC CEO and Resorts World a comprehensive partnership, including another dedicated retail location in 2021, the first on the Strip; store sales increased 30% YoY from 2021 to 2022, on track for 2023.► Grew new business in categories outside golf sector-casino business 67% from 2018-2019, 550% in resorts, lifestyle, surf, and big box in 2019, and an additional 110% in new categories from 2019-2021.► Opened 40+ new accounts including Caesar’s Ent, World Series of Poker, Winstar Casino, The Cosmopolitan of LV, Venetian, Resorts World, Landry’s, Marshall Retail Group, Bass Pro Shops and others; 30% growth YOY. ► Hired 10 independent sales reps specializing in casino, resort, corporate, and lifestyle categories, in respective territories/categories to cover more ground.► Worked with MGM Resorts International, The Cosmopolitan of Las Vegas, Southwest Airlines and Snap-On Tools on the development of custom retail line.► Launched comprehensive uniform program with MGM Resorts, in conjunction with the Procurement Department that included development of white label apparel to support client’s needs.► Developing a brand ambassador and social media influencer strategy for BC; early successes include securing 5 influencers in 3 months, including an LPGA player, a retired Hall of Fame boxer, and an MLB player. Show less

• Director of Business Development

  • 2016 - 2017

  Hired for prior experience at MGM Int’l Resorts and helped Black Clover (BC) to grow partnerships and realize ROI.► Opened first brick-and-mortar store, which was the 2nd highest revenue generating retail store at MGM Grand for several years. ► Grew MGM Resorts business by 220% in first year and increased BC’s presence from 2 to 9 properties.► Developed first successful marketing campaign in Las Vegas market and launched first-ever uniform program resulting in hundreds of thousands in additional revenue for BC. Show less



MGM Resorts International

• United States
• Hospitality
• 700 & Above Employee

• Entertainment & Sports Manager

  • Feb 2016 - Dec 2016

  Promoted multiple times demonstrating leadership and drive in completing high-profile projects. Managed MGM Resorts’ sports partnership programs, which included contract negotiation, execution and implementation across company’s domestic and regional properties, and account management. Program featured various sports partners within the MLB, NBA, NFL, UFC, and the PGA Tour. Managed VIP accounts including Coca-Cola, PepsiCo., Anheuser-Busch, Miller Coors, Red Bull, Diageo, and Brown Forman (Jack Daniels). Directed team of 4 which included oversight, coaching, and biannual performance reviews.► Negotiated and contracted sponsorships with pro teams in regional and developing markets and closed deals with the Washington Redskins, Baltimore Ravens, and Golden State Warriors.► Secured incremental revenue to the company with new event sponsors for Route 91 and other major events (sponsors included JUUL, DA Lube, TSA Precheck).► Created operational roadmap for existing and incoming beverage partners, including programming across all MGM properties; collaborated with cross-functional depts, i.e., Food & Beverage, Retail, and Procurement.► Managed $14M budget of beverage partner marketing funds and allocated sponsorship dollars based on property, partner, needs and initiatives, while maintaining value for both parties. Show less

• Partnership Marketing Manager

  • Feb 2013 - Feb 2016

• Advertising Coordinator

  • Feb 2012 - Feb 2013



Ahern Rentals

• United States
• Construction
• 700 & Above Employee

• Marketing Content Writer

  • Aug 2011 - Dec 2011

  Oversaw the overhaul of equipment rental company’s website, including Search Engine Optimization (SEO) and Search Engine Maintenance (SEM). ► Revived Ahern’s corporate & customer communication platform by writing content about new product developments and initiatives for distribution. Oversaw the overhaul of equipment rental company’s website, including Search Engine Optimization (SEO) and Search Engine Maintenance (SEM). ► Revived Ahern’s corporate & customer communication platform by writing content about new product developments and initiatives for distribution.



Big Sky Conference

• United States
• Spectator Sports
• 1 - 100 Employee

• Media Relations Director

  • Aug 2005 - Jan 2010

  Controlled the media relations of the volleyball, basketball, and soccer teams for Big Sky, an NCAA Division I member in all sports. Supervised and trained the conference’s interns and assistants. Developed public relations plans and media events to promote the conference’s coaches and athletes. Managed the on-site media operations at all championship and post-season tournaments. Arranged, and mediated, post-game press conferences. ► Wrote & produced media guides from concept to completion for various sports categories within the Big Sky Conference. ► Ran point on press conferences and media relations at regional NCAA men’s & women’s basketball, and volleyball tournaments. Show less



Desert Morning News

• Sports Writer

  • May 2005 - Jun 2007

  Reported on local sporting events. Wrote feature stories on University of Utah and Weber State athletes. Reported on local sporting events. Wrote feature stories on University of Utah and Weber State athletes.