Experience

Tightrope Interactive, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Facebook Marketing Lead

  • Jul 2012 - Present

  San Francisco Bay Area • Lead Facebook Ads strategy and media buying with the objective to maximize profits while increasing topline growth. • Manage day-to-day operations of all Facebook Advertising campaigns. • Work with Product Team to build in-house ad management tools • Collaborate with Product and Creative Teams for continued improvements of landing page and form flows. • Strategize with Accounts Team on strategic upsell opportunities, highlighting cogent performance data points.

• Reporting Analyst

  • Feb 2012 - Jul 2012

  San Francisco Bay Area • Oversaw and ran all reporting, ensuring high-level performance visibility for Media, Accounts, and Product Teams. • Initiated a full reporting overhaul for EDU business unit. • Rebuilt all regularly generated reports integrating plug-and-play automation and intuitive KPI dashboards. • Assisted Accounts and Media Teams with performance analysis and optimization of inventory.



Park Gym

• United States
• Health, Wellness & Fitness

• Boxing Instructor

  • Oct 2011 - Present

  San Francisco Bay Area • Lead group classes incorporating a balanced mix of technique and theory instruction while encouraging work rate intensity.



Monster Cable Products

• United States
• Retail

• Pricing Analyst

  • Dec 2009 - Feb 2012

  • Acted as main internal point of contact for all pricing information including retail, standard invoice, and custom programs. • Ran necessary EBITDA calculations and approved pricing for new product releases, ensuring profitability across all price structures. • Managed intricate price entries in PeopleSoft database for smooth and accurate product order transactions. • Contributed to Business Intelligence implementation and backbone build by creating a logical, multi-level… Show more • Acted as main internal point of contact for all pricing information including retail, standard invoice, and custom programs. • Ran necessary EBITDA calculations and approved pricing for new product releases, ensuring profitability across all price structures. • Managed intricate price entries in PeopleSoft database for smooth and accurate product order transactions. • Contributed to Business Intelligence implementation and backbone build by creating a logical, multi-level classification system and categorized 1,000+ SKU’s for reporting usage.

• Pricebook Coordinator

  • Jul 2007 - Dec 2009

  • Refined and maintained product pages within Filemaker database for internal sales reference and e-commerce page. • Worked with product engineers and product area managers to ensure database was up to date and accurate. • Collaborated with Filemaker developer for on-going improvements of interface and features. • Generated and printed comprehensive product catalogues for sales team annually.