Experience

Work Of Art Digital Marketing Agency (WOA Digital)

• United States
• Advertising Services
• 1 - 100 Employee

• Chief Executive Officer

  • Oct 2018 - Present

  Phoenix, Arizona Area Our team is comprised of X-Google, Facebook and other big agency employees that are highly skilled in: - Amazon Marketing Services - Brand Development - Conversion Optimization - Ecommerce - Email Marketing - Geofencing - Google Ads (PPC) - Graphic Design, Motion Graphics & Logo Design - Influencer Marketing - Print Media - Reputation Management - SEO/Content - Social Media Marketing (Facebook, Instagram, etc.) - Video Production - Web Design &… Show more Our team is comprised of X-Google, Facebook and other big agency employees that are highly skilled in: - Amazon Marketing Services - Brand Development - Conversion Optimization - Ecommerce - Email Marketing - Geofencing - Google Ads (PPC) - Graphic Design, Motion Graphics & Logo Design - Influencer Marketing - Print Media - Reputation Management - SEO/Content - Social Media Marketing (Facebook, Instagram, etc.) - Video Production - Web Design & Development - Youtube/TV (Hulu) GOALS - Do what’s best for the client - Provide the highest level of strategy, communication, work ethic, analytic insight & execution - Drive results, scale & repeat WE DRIVE RESULTS - See sustainable growth & the positive effects of great marketing - See results in real time, we track every step of the conversion funnel - Our advanced reporting shows you exactly how many sales, calls, etc. we are bringing you - We are the top agency in the U.S. at tracking your ROI & profit reporting COMMITTED TO YOUR SUCCESS - We are a dedicated full-service agency that can be your one-stop-shop - Ability to collaborate with your in-house teams or contractors - We partner closely with you and your teams; in order to achieve one common goal TRANSPARENCY & RESPECT - If some channels of advertising are not meeting expectations, we’ll gladly tell you and pivot - We’re not afraid to answer any questions about our work and excited to share our results - We bring new ideas to the table and constantly improve upon our strategies WE SAVE YOU MONEY - We charge half of the cost of other big agencies - World class high quality work for the cost of one employee - Get an entire team of Digital Marketing Experts who have worked for fortune 500 agencies - Cost of in-house marketing is astronomical (~10x our cost) to bring on dedicated experts Show less



RIESTER

• United States
• Advertising Services
• 100 - 200 Employee

• Senior SEM/SEO Supervisor

  • Apr 2018 - Oct 2018

  United States



Google

• United States
• Software Development
• 700 & Above Employee

• Digital Marketing Manager

  • Jan 2016 - Apr 2018

  Phoenix, Arizona Area • Set the vision and roadmap for digital marketing campaigns to help businesses reach millions of users • Managed and Optimized SEM/SEO, search, display, email, video and remarketing campaigns daily for over 100 different SMB, B2C and B2B companies (i.e. Nike, BassPro, etc.) across the globe • Led a team of 25 Marketing Specialist to meet all KPIʼs and achieve 130% above ROI goal • Generated $7MM in revenue over the past year, working with 60 different partner agencies • Used a… Show more • Set the vision and roadmap for digital marketing campaigns to help businesses reach millions of users • Managed and Optimized SEM/SEO, search, display, email, video and remarketing campaigns daily for over 100 different SMB, B2C and B2B companies (i.e. Nike, BassPro, etc.) across the globe • Led a team of 25 Marketing Specialist to meet all KPIʼs and achieve 130% above ROI goal • Generated $7MM in revenue over the past year, working with 60 different partner agencies • Used a combination of real-time optimization and analytic skills to understand the clientʼs goals and grow new acquisition based on performance insights/trends within their budget • Orchestrated clientʼs web dev, creative and marketing teams to deliver the ultimate user experience at each touch point in the customer life cycle • Measured and reported online marketing strategies to both executives, sales and marketing teams with sound presentation skills • Provided expert digital marketing strategies, website audits and PPC optimizations that resulted in higher sales conversions • Utilized a range of analysis techniques including market research, A/B testing, identifying target audiences and competitive analysis to measure trends and identify new KPIʼs • Reported weekly and quarterly business reviews on performance of clientʼs campaigns • Collaborated with Googleʼs top marketing talent to devise digital marketing strategies that extended to teams internationally • Implemented site tags, analytics, conversion tracking, reporting, user funnels (i.e. Google Tag Manager, Analytics, Call Tracking, etc.) and website/landing pages Show less



University of San Diego

• United States
• Higher Education
• 700 & Above Employee

• Marketing Manager

  • May 2014 - Aug 2015

  5998 Alcala' Park San Diego, CA 92110 • Optimized USDʼs Social Media, SEO and AdWords campaigns daily • Grew customer engagement/CTR by 20%, conversions by 25% and lowered CPA to $1.00 • Designed website creatives, PPC campaigns, content, newsletters and online marketing programs • Managed online media channels and digital marketing campaigns to raise brand awareness • Implemented new creative ways to improve performance by combining technically advanced expertise in SEO, PPC, display, email, print, marketing… Show more • Optimized USDʼs Social Media, SEO and AdWords campaigns daily • Grew customer engagement/CTR by 20%, conversions by 25% and lowered CPA to $1.00 • Designed website creatives, PPC campaigns, content, newsletters and online marketing programs • Managed online media channels and digital marketing campaigns to raise brand awareness • Implemented new creative ways to improve performance by combining technically advanced expertise in SEO, PPC, display, email, print, marketing automation and social media advertising • Improved the usability, design, content and conversion of the company website by collaborating with marketing, creative and development teams • Implemented conversion tracking codes and analytics to company site to track results from digital campaigns • Responsible for creating effective landing pages and a seamless online user experience for PPC and organic traffic • Facilitated annual marketing budget, between digital media, social media and PPC advertising • Oversaw and developed the social media strategy for the company i.e. Facebook, Instagram, LinkedIn, Snapchat and Twitter Show less



Recovery Brands

• United States
• Advertising Services
• 1 - 100 Employee

• Asst. Sales Manager & Marketing Support

  • Dec 2013 - May 2014

  san diego, california • In charge of creating one of the largest databases of Recovery/Health Centers worldwide • Managed and optimized PPC, display and blog accounts • Created and managed mass email marketing campaigns using Mailchimp • Managed client in-house accounts, lead generation and prospected new client opportunities • Accomplished marketing and sales objectives by planning and developing digital marketing campaigns • Identified opportunities by defining market share, competitor's… Show more • In charge of creating one of the largest databases of Recovery/Health Centers worldwide • Managed and optimized PPC, display and blog accounts • Created and managed mass email marketing campaigns using Mailchimp • Managed client in-house accounts, lead generation and prospected new client opportunities • Accomplished marketing and sales objectives by planning and developing digital marketing campaigns • Identified opportunities by defining market share, competitor's strengths/weaknesses, forecasting projected business and establishing target market through Analytics insight • Worked with marketing automation platforms and sales analytics engines to deliver the ultimate customer experience at each touch point in the customer life cycle • Worked with marketing automation platforms and sales analytics engines to deliver the ultimate customer experience at each touch point in the customer life cycle • Communicated directly with the CEO and Marketing Director about marketing goals and results • Converted complex data and findings into understandable tables, graphs, and written reports • Prepared reports and presented results to clients and senior management

• Market Research/Account Manager

  • Apr 2013 - Dec 2013

  greater san diego area • In charge of creating one of the largest databases of Recovery/Health Centers worldwide • Managed and optimized PPC, display and blog accounts • Created and managed mass email marketing campaigns using Mailchimp • Managed client in-house accounts, lead generation and prospected new client opportunities • Accomplished marketing and sales objectives by planning and developing digital marketing campaigns • Identified opportunities by defining market share, competitor's… Show more • In charge of creating one of the largest databases of Recovery/Health Centers worldwide • Managed and optimized PPC, display and blog accounts • Created and managed mass email marketing campaigns using Mailchimp • Managed client in-house accounts, lead generation and prospected new client opportunities • Accomplished marketing and sales objectives by planning and developing digital marketing campaigns • Identified opportunities by defining market share, competitor's strengths/weaknesses, forecasting projected business and establishing target market through Analytics insight • Worked with marketing automation platforms and sales analytics engines to deliver the ultimate customer experience at each touch point in the customer life cycle • Worked with marketing automation platforms and sales analytics engines to deliver the ultimate customer experience at each touch point in the customer life cycle • Communicated directly with the CEO and Marketing Director about marketing goals and results • Converted complex data and findings into understandable tables, graphs, and written reports • Prepared reports and presented results to clients and senior management



Internet Marketing Inc. (now REQ)

• Advertising Services
• 100 - 200 Employee

• Digital Marketing & SEO Specialist

  • Aug 2012 - Apr 2013

  10620 Treena Street, Suite 250 San Diego, CA 92131 • Used extensive knowledge of SEO strategy, research, keyword mapping, sound writing skills, diagnostic recommendations, content optimization and analytics insights to make actionable recommendations for B2C and B2B companies • Created greater efficiencies in the SEO process by optimizing campaigns and identifying areas of opportunity • Helped design & launch case studies, emails, brochures, blog posts, infographics, Youtube videos, social media posts, testimonials, PPC ads, newsletters… Show more • Used extensive knowledge of SEO strategy, research, keyword mapping, sound writing skills, diagnostic recommendations, content optimization and analytics insights to make actionable recommendations for B2C and B2B companies • Created greater efficiencies in the SEO process by optimizing campaigns and identifying areas of opportunity • Helped design & launch case studies, emails, brochures, blog posts, infographics, Youtube videos, social media posts, testimonials, PPC ads, newsletters and press releases • Actively managed PPC & SEO campaigns for over 30 unique clients (i.e. Karl Strauss, Blue Apron, etc.) • Consulted with clients on a bi-weekly basis about campaign performance, strategy and results Show less



Me

• Freelance Web & Graphic Designer

  • Jan 2010 - Mar 2013

  san diego, california Freelance Graphic & Web Designer Custom made websites, advertisements, logos, banners, business cards, etc. • Write HTML programming code, from scratch or template design • Adapt existing website software and graphics packages to meet business requirements • Website Usability testing and identify any technical problems • Upload the site onto a server and register it with different search engines • Skills in software programming and graphics • Adaptability and able… Show more Freelance Graphic & Web Designer Custom made websites, advertisements, logos, banners, business cards, etc. • Write HTML programming code, from scratch or template design • Adapt existing website software and graphics packages to meet business requirements • Website Usability testing and identify any technical problems • Upload the site onto a server and register it with different search engines • Skills in software programming and graphics • Adaptability and able to pick up new techniques • Have good interpersonal and communication skills • Keep up to date with advances in computer technology and how it affects business environment Show less



University of San Diego

• UX/UI Graphic Designer

  • Aug 2012 - Feb 2013

  Greater San Diego Area • Welcome and assist visitors • Participate in marketing activities, graphic design, and assisting students with the process • Assist with general support of Sororities/Fraternities, and all USD programs, events and projects • Answer phones and assist with information for programs, take messages and schedule appointments • General office duties: make copies, file, run campus errands, assist with event publicity, and set-up of special events • Assist with preparation and… Show more • Welcome and assist visitors • Participate in marketing activities, graphic design, and assisting students with the process • Assist with general support of Sororities/Fraternities, and all USD programs, events and projects • Answer phones and assist with information for programs, take messages and schedule appointments • General office duties: make copies, file, run campus errands, assist with event publicity, and set-up of special events • Assist with preparation and management of databases, updates on departmental website and implementation of social media networks Show less