Austin Ewing
Director of Product at MxToolBox- Claim this Profile
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Bio
Dónal Bourke
From the outset Austin demonstrated a superior incisive and analytical ability that marked him out. His ability to review research and materials from diverse sources, often in subject areas new to him, to distill this and produce actionable intelligence was second to none. During his time at Saticon he engaged in both primary and secondary market research in the domains of Governance, Risk & Compliance GRC and Business Process Management BPM Software. This included the preparation and execution of surveys into the use of compliance software across several different sectors including; Financial Services, Life Sciences, Telecoms, Manufacturing, Services, Construction, Entertainment & Media, Public Sector. Part of this research included direct telephone based research into the compliance needs of organisations and as such this was not a pure research effort but was part of the companies sales & marketing activities to engage with customers and build relationships. Austin provided analysis of the resulting data to identify market trends in GRC and BPM and helped to identify potential niche areas, unique features, buying behaviour which was used as an input to product development and marketing planning. From the market research plan and activities which he undertook the resulting report formed a significant part of Saticon's product and go-to market strategy. He produced prodigious amounts of competitor company & product analysis through collecting brochures, datasheets, videos and attending webinars & product demonstrations which he ollated and analysed. Lastly, he was a significant contributor into the development of Saticon's product brochures and marketing materials and he also produced a considerable output of Whitepapers and Social Media articles. There can be no doubt that Austin will be a tremendous asset to any organisation which is lucky enough to have him work for it.
Kevin Flanagan
While at Mercyhurst College, I served as Austin's team leader on an in-class simulation for our Terrorism seminar. Of the the 12+ members of my group, Austin was consistently in the top four for his committed work ethic, insightful analysis, and effective presentations. On more than one occasion he was willing to take on additional tasks and present ahead of schedule. He accepted criticism with a willing mind and a commitment to constant improvement. He was an excellent team player and a critical component of a group that ultimatley dilivered results that exceeded expectations.
Dónal Bourke
From the outset Austin demonstrated a superior incisive and analytical ability that marked him out. His ability to review research and materials from diverse sources, often in subject areas new to him, to distill this and produce actionable intelligence was second to none. During his time at Saticon he engaged in both primary and secondary market research in the domains of Governance, Risk & Compliance GRC and Business Process Management BPM Software. This included the preparation and execution of surveys into the use of compliance software across several different sectors including; Financial Services, Life Sciences, Telecoms, Manufacturing, Services, Construction, Entertainment & Media, Public Sector. Part of this research included direct telephone based research into the compliance needs of organisations and as such this was not a pure research effort but was part of the companies sales & marketing activities to engage with customers and build relationships. Austin provided analysis of the resulting data to identify market trends in GRC and BPM and helped to identify potential niche areas, unique features, buying behaviour which was used as an input to product development and marketing planning. From the market research plan and activities which he undertook the resulting report formed a significant part of Saticon's product and go-to market strategy. He produced prodigious amounts of competitor company & product analysis through collecting brochures, datasheets, videos and attending webinars & product demonstrations which he ollated and analysed. Lastly, he was a significant contributor into the development of Saticon's product brochures and marketing materials and he also produced a considerable output of Whitepapers and Social Media articles. There can be no doubt that Austin will be a tremendous asset to any organisation which is lucky enough to have him work for it.
Kevin Flanagan
While at Mercyhurst College, I served as Austin's team leader on an in-class simulation for our Terrorism seminar. Of the the 12+ members of my group, Austin was consistently in the top four for his committed work ethic, insightful analysis, and effective presentations. On more than one occasion he was willing to take on additional tasks and present ahead of schedule. He accepted criticism with a willing mind and a commitment to constant improvement. He was an excellent team player and a critical component of a group that ultimatley dilivered results that exceeded expectations.
Dónal Bourke
From the outset Austin demonstrated a superior incisive and analytical ability that marked him out. His ability to review research and materials from diverse sources, often in subject areas new to him, to distill this and produce actionable intelligence was second to none. During his time at Saticon he engaged in both primary and secondary market research in the domains of Governance, Risk & Compliance GRC and Business Process Management BPM Software. This included the preparation and execution of surveys into the use of compliance software across several different sectors including; Financial Services, Life Sciences, Telecoms, Manufacturing, Services, Construction, Entertainment & Media, Public Sector. Part of this research included direct telephone based research into the compliance needs of organisations and as such this was not a pure research effort but was part of the companies sales & marketing activities to engage with customers and build relationships. Austin provided analysis of the resulting data to identify market trends in GRC and BPM and helped to identify potential niche areas, unique features, buying behaviour which was used as an input to product development and marketing planning. From the market research plan and activities which he undertook the resulting report formed a significant part of Saticon's product and go-to market strategy. He produced prodigious amounts of competitor company & product analysis through collecting brochures, datasheets, videos and attending webinars & product demonstrations which he ollated and analysed. Lastly, he was a significant contributor into the development of Saticon's product brochures and marketing materials and he also produced a considerable output of Whitepapers and Social Media articles. There can be no doubt that Austin will be a tremendous asset to any organisation which is lucky enough to have him work for it.
Kevin Flanagan
While at Mercyhurst College, I served as Austin's team leader on an in-class simulation for our Terrorism seminar. Of the the 12+ members of my group, Austin was consistently in the top four for his committed work ethic, insightful analysis, and effective presentations. On more than one occasion he was willing to take on additional tasks and present ahead of schedule. He accepted criticism with a willing mind and a commitment to constant improvement. He was an excellent team player and a critical component of a group that ultimatley dilivered results that exceeded expectations.
Dónal Bourke
From the outset Austin demonstrated a superior incisive and analytical ability that marked him out. His ability to review research and materials from diverse sources, often in subject areas new to him, to distill this and produce actionable intelligence was second to none. During his time at Saticon he engaged in both primary and secondary market research in the domains of Governance, Risk & Compliance GRC and Business Process Management BPM Software. This included the preparation and execution of surveys into the use of compliance software across several different sectors including; Financial Services, Life Sciences, Telecoms, Manufacturing, Services, Construction, Entertainment & Media, Public Sector. Part of this research included direct telephone based research into the compliance needs of organisations and as such this was not a pure research effort but was part of the companies sales & marketing activities to engage with customers and build relationships. Austin provided analysis of the resulting data to identify market trends in GRC and BPM and helped to identify potential niche areas, unique features, buying behaviour which was used as an input to product development and marketing planning. From the market research plan and activities which he undertook the resulting report formed a significant part of Saticon's product and go-to market strategy. He produced prodigious amounts of competitor company & product analysis through collecting brochures, datasheets, videos and attending webinars & product demonstrations which he ollated and analysed. Lastly, he was a significant contributor into the development of Saticon's product brochures and marketing materials and he also produced a considerable output of Whitepapers and Social Media articles. There can be no doubt that Austin will be a tremendous asset to any organisation which is lucky enough to have him work for it.
Kevin Flanagan
While at Mercyhurst College, I served as Austin's team leader on an in-class simulation for our Terrorism seminar. Of the the 12+ members of my group, Austin was consistently in the top four for his committed work ethic, insightful analysis, and effective presentations. On more than one occasion he was willing to take on additional tasks and present ahead of schedule. He accepted criticism with a willing mind and a commitment to constant improvement. He was an excellent team player and a critical component of a group that ultimatley dilivered results that exceeded expectations.
Experience
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MxToolBox
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Director of Product
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2018 - Present
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Senior Product Manager (Product Owner)
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Aug 2014 - Jan 2018
Management of Product Development and Product Strategy-Lead the product team responsible for creation of new products-Development of user stories/customer requirements-Manage sprint backlog and prioritization of new product/feature development-Engage with engineering and UI/UX to develop technical and experience requirementsManagement of Web Analytics and Reporting-Drive Recommendations for increasing website performance, conversions, and optimization-Management of A/B, split, funnel, and other optimization tests-Deliver daily & weekly website and tool performance analytics and dashboard reportsTools: Jira (Atlassian), Visual Studio, Google Analytics, Google Webmaster Tools, Google Adwords, Visual Website Optimizer, Customer IO, Optimizely, Litmus, Crazy Egg, New Relic, Inspectlet, etc. Show less
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Web Analyst & Product Manager
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Oct 2013 - Aug 2014
Management of Web Analytics and Product Development & Strategy-Manage development team, product strategy & delivery timescale from concept to market-Deliver daily & weekly website and tool performance analytics and dashboard reports-Drive Recommendations for increasing product performance, conversions, and website optimization-Management of A/B, split, funnel, and other optimization tests -Execute SEO & PPC initiatives, Develop & curate HTML site content-Implement email drip campaigns - segmentation, messaging, & analytic instrumentation-Provide analytic insights to weekly scrum development & deploymentsTools: Google Analytics, Google Webmaster Tools, Google Adwords, Visual Website Optimizer, Customer IO, Optimizely, Visual Studio, Litmus, Crazy Egg, Pivotal Tracker, New Relic, Inspectlet, Mailgun, etc. Show less
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Web Analyst
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May 2013 - Oct 2013
Management of Performance Analytics & Product Development-Deliver daily & weekly website and tool performance analytics and dashboard reports-Drive Recommendations for increasing product performance, conversions, and website optimization-Management of A/B, split, funnel, and other optimization tests -Execute SEO & PPC initiatives, Develop & curate HTML site content-Lead product development, promotion, and analytic instrumentation activities-Develop and execute product/feature release timelines-Provide analytic insights to weekly scrum development & deploymentsTools: Google Analytics, Google Webmaster Tools, Google Adwords, Visual Website Optimizer, Optimizely, Visual Studio, Litmus, Crazy Egg, Pivotal Tracker, New Relic, Inspectlet, etc. Show less
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Nextscreen Consulting
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Advertising Services
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1 - 100 Employee
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Marketing Analyst
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Dec 2011 - May 2013
Providing marketing, analytic, and financial support services to multiple clients including: Winding Road Media, Convergence Energy, and SoundOffers.com Performance Analytics (Quantitative & Qualitative): - Online performance tracking, measurement, and benchmarking. Analysis of data and online customer behavior, cohorts, and funnels to increase conversions and identify trends Marketing: - Generation of product/service content messaging and customer segmentation/targeting for online and email marketing campaigns. Project Management: - Defining business and system requirements and developing project mock-ups for products, apps, online websites. Coordination of two renewable energy projects in Chicago (September 2012 – February 2013) Financial Analysis: - Financial cash flow forecasts and models development utilizing advanced Excel Competitive and Market Analysis: - Competitive analysis of target client markets, competitors, and analytic assessment reports/presentations to senior business leaders and stakeholders Show less
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Taia Global, Inc.
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Computer and Network Security
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Marketing Advisor
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Oct 2011 - Jan 2012
Drove marketing & communications efforts aimed toward increasing awareness and knowledge of Taia Global and the current cybersecurity environment. -Media strategy development, planning, and execution of press releases -Coordination and Promotion of Suits & Spooks Cybersecurity Conference -Content generation and promotional campaign development -Extensive research and conveyance of key cybersecurity and analysis issues, and trends Drove marketing & communications efforts aimed toward increasing awareness and knowledge of Taia Global and the current cybersecurity environment. -Media strategy development, planning, and execution of press releases -Coordination and Promotion of Suits & Spooks Cybersecurity Conference -Content generation and promotional campaign development -Extensive research and conveyance of key cybersecurity and analysis issues, and trends
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Saticon
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Ireland
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IT Services and IT Consulting
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1 - 100 Employee
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Product and Market Strategy Executive
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May 2011 - Aug 2011
Product and market development management across several project areas. Lead strategy development for market segment targeting, detailed industry-specific content production, and campaign project management. -Development and execution of marketing and research strategy for 2011-2012 -Competitive intelligence assessments on the Business Process Management (BPM) and Governance, Risk, and Compliance (GRC) software market -Development of digital content and industry specific white-papers -Business to Business marketing and sales across the UK and Europe Show less
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Intelligence Analyst
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Jun 2009 - Jun 2010
In-depth research and network analysis focused upon identifying key attributes and connections among foreign organizations for the National Air and Space Intelligence Center (NASIC) attachment of the United States Air Force. -Coordinated the Organization Infrastructure Team’s research and analytical focus & agenda -Identification of key trends and connections between individuals, organizations, and technologies -Delivered numerous oral presentations and short briefings for NASIC decision makers and analysts Contract was renewed for an additional two years due to the team's success Show less
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Analyst
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Sep 2009 - Dec 2009
Competitive intelligence and market analysis assessments aimed at identifying key B2B customers requiring cybersecurity services and solutions. Competitive intelligence and market analysis assessments aimed at identifying key B2B customers requiring cybersecurity services and solutions.
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Marketing Analyst (Internship)
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Jan 2009 - May 2009
Research and analysis driven activities aimed to identify prime conversion rate and churn factors in Asbury Springhill's marketing strategies. Research and analysis driven activities aimed to identify prime conversion rate and churn factors in Asbury Springhill's marketing strategies.
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Education
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2010 - 2011
Trinity College, Dublin
Masters of Philosophy, Modern History -
2006 - 2010
Mercyhurst University
Bachelor of the Arts in Intelligence Studies, Intelligence Studies, History
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