Experience

CV Sciences, Inc.

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Associate Director of Ecommerce

  • Sep 2020 - Present

  Manage CV Sciences’ eCommerce business - all touch points from Digital Marketing, Merchandising, Planning, and SEO for CV Sciences and it’s brands.Identify, recommend and implement strategies and initiatives to drive traffic, increase conversion and revenue.Provide feedback and collaboration with CV Sciences’ Digital Marketing channels.Analyze sales trends to maximize the business.Balance Brand initiatives while maximizing conversion and revenue opportunities.Work cross functionally throughout the organization with IT, Brand Marketing, Sales, and Regulatory.Help guide technology enhancements and site improvements to increase conversion and incrementally grow revenue.



Skinit Acquisition, LLC

• United States
• Consumer Electronics
• 1 - 100 Employee

• Ecommerce Manager

  • Apr 2018 - Sep 2020

  Manage execution of web strategies which increase; organic traffic (content), conversion rates, and average order value across all eCommerce channels- Implement & execute robust eCommerce and revenue generation strategies with short and long term KPIs (conversion rates, AOV, path-to-purchase). - Execute merchandising strategy and product analysis for more effective buying paths and consistent marketing/product messaging.- Work with Marketing, Design and Production Team to prepare and execute the digital aspect of new product launches into market.-Selling and managing online marketplaces (Amazon / eBay) and implementing effective Amazon strategies (content, taxonomy, merchandising, product feeds, etc.)-Project Management - Assist and oversee web store projects and site enhancements to eCommerce UX, including QA testing and timely product launch coordination. Lead and supervise Web Content Manager.–Work closely with Director of Digital Marketing to ensure web best practices for search engines, site architecture, site crawl and content strategy.-Monthly Reporting - provide monthly analysis of eCommerce, marketplace and product performance



AutoAnything

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Brand Manager

  • Jul 2017 - Apr 2018

  * Identify, gather, organize and analyze data for product opportunities. Manage new product set up for existing and new vendors.* Execute and develop strategies to achieve KPI’s.* Analyze market and brands to provide observations on market trends, and provide actionable items for changes that are deemed necessary.* Serve as a brand ambassador internally and externally for the company by making focused decisions based on brand integrity and company values. * Manage Tier II vendor relationships to update and maintain product assortment and attributes to include, but not limited to, product/brand imagery, cataloging/data, model mapping, and additional content delivery* Perform line reviews with top vendors to include, but not limited to, sales review, yearly plan evaluation, improve overall deal, review site content, strengthen partnership, etc.* Organize, prioritize, articulate, and operate accurately and efficiently in a fast paced environment.* Coordinate with the Marketing department to assure brands have been added to search feeds and social media/email campaigns.* Attain sales, profit, and traffic goals by brand.* Creation of brand and sub-brand landing pages. Metrics include landing page optimization and conversion rate optimization.



Quiksilver

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• eCommerce Merchandiser

  • Apr 2016 - Jun 2017

  • Responsible for merchandising the Quiksilver branded sites for North America regions including all aspects of merchandise presentation • Leverage site analytics to optimize customer experience, grow online sales, and maximize margin• Collaborate with brand marketing teams to ensure optimal presentation of the brand identity• Assist in planning seasonal buying strategies in collaboration with buying and planning teams, providing analysis to support decisions• Make recommendations on department and category taxonomy• Utilize A/B testing in order to optimize site efficiency and maximize revenue• Optimize cross-merchandising and up-sells that create additional sales/margin• Perform analysis and report on the state of the business on a weekly and seasonal basis• Collaborate with global business partners to incorporate best practices• Manage promotions, offers, and mark-down activity• Build and deploy online marketing campaigns in collaboration with the marketing team• Manage calendars and content assets in collaboration with the global team to drive product sales



TaylorMade Golf Company

• United States
• Sporting Goods Manufacturing
• 700 & Above Employee

• eCommerce Merchandise Coordinator

  • Jan 2014 - Apr 2016

  •Coordinate with all aspects of the 4 brands, TaylorMade Golf, adidas Golf, Ashworth and Adams Golf including marketing, developers, and designers to effectively market products on the website (presale items, new items, major launches), gather product information, images, charts, and pricing to ensure the product is well received by the consumer and adds value for the brand.•Project Lead for the TaylorMade "Custom Shop"​ (http://taylormadegolf.com/customshop) - Enhanced the custom club making process by creating a completely new web experience.- Managed the design and development of the web experience with our in house designers and off-shore development team. - Worked with system teams to coordinate the order flow between systems. - Organized project's UAT•Work directly with the designers and photo studio to develop all marketing materials for the website assets, specs, images and web experiences. Ensure creative deadlines are hit for product launches, consumer promotions, and price re-positioning.•Inventory management for the B2C website; monitoring inventory to accurately represent the full product range to capitalize on average order volume.•Set up and execute online marketing promotions for the B2C site, charity promotions, and one off requests from vendors. Key Accomplishments:•Project Lead for the TaylorMade "Custom Shop"​ (http://taylormadegolf.com/customshop) - Enhanced the custom club making process by creating a completely new web experience.- Managed the design and development of the web experience with our in house designers and off-shore development team. - Worked with system teams to coordinate the order flow between systems. - Organized project's UAT•Developed and managed The TaylorMade Vault – a microsite utilizing excess tour product to sell to the public at a premium price•Assisted and trained global regions (Japan,Korea,Canada,UK/EU) to implement and manage eCommerce websites for TaylorMade, adidas golf, and Ashworth

• eCommerce Analyst

  • Dec 2012 - Dec 2013

  Global Enrichment-Manage and organize all international websites; Canada, UK, Europe-Enrich global products, product launches, images, player bios-Work with regions to update website product according to product line lists and product launches



Rio De Oro Properties

• Property Investor

  • Jun 2009 - Sep 2011

  Appraise real estate propertiesAssessed risk and reward of investmentsBid and purchased real estate Appraise real estate propertiesAssessed risk and reward of investmentsBid and purchased real estate



Hollencrest Securites

• Assistant Business Analyst

  • Jun 2007 - Sep 2008

  Performed client account upgradesManaged client financial accounts Performed client account upgradesManaged client financial accounts