Austin Manso

DIRECTOR BUSINESS INSIGHTS at CMI Media Group
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Contact Information
us****@****om
(386) 825-5501
Location
Atlanta, Georgia, United States, GE
Skills

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Scott Fraser

Austin was a miracle worker. Whatever you needed in the form of research and statistics, he could produce. He was heavily relied upon and recognized as the go-to guy. Would love to have him on my team again in the future.

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Credentials

  • Succeeding in DevOps
    LinkedIn
    Aug, 2023
    - Nov, 2024
  • google ad words
    Google
    Oct, 2004
    - Nov, 2024
  • Real Estate Licenses
    Georgia Real Estate Commission

Experience

  • CMI Media Group
    • United States
    • Advertising Services
    • 700 & Above Employee
    • DIRECTOR BUSINESS INSIGHTS
      • Jul 2022 - Present

      • Created consolidated data models from multiple internal and external MarTech data sources, integrated with marketing clouds, CDP’s and decisioning platforms to drive personal experiences with addressable media & cross-channel targeting ensuring true reach/frequency and closed loop of actions, resulting field sales close rates by 10%. • Implemented automated processes to segment and track customer cohorts to identify new sources of revenue and insight at a granular level. This increased the accuracy of quarterly ROI reports by 20% and reduced the time to complete by 25%. • Built and presented distinct marketing analytic strategies and technologies for prospective and existing client sales presentations as a part of the business development team. • Developed digital marketing budget recommendations for based on Touch Points, ROI, and Diminishing Returns, resulting in maximized revenue and/or reach aligned to strategic imperatives. • Managed a team of data scientists and marketing strategy analysts to develop timelines and goals for the implementation of insight-driven analytical projects. Show less

  • Stratopath
    • United States
    • IT Services and IT Consulting
    • Vice President Client Solutions
      • Jul 2020 - Jul 2022

      • Identified and Provide pre-sales support including scoping, effort estimation, defining optimal team profiles and project approach. Increased existing client services scope by 37% and achieved a 95% CSAT rating. • Facilitated client strategy, analysis, and design meetings to determine business requirements / user stories, process flowcharts, and solution diagrams. • Develop technology blueprints and roadmaps to address business challenges and architected solutions blending technology and process components for optimal impact. • Oversaw solution development to ensure alignment with business objectives, design, and guiding principles, while setting and meeting 90% of delivery dates. Show less

  • Madison Properties LLC
    • United States
    • Real Estate
    • 1 - 100 Employee
    • Vice President Marketing & Special Projects
      • Jan 2017 - Dec 2020

      • Managed, leased, and marketed 60 million square feet of retail space. Negotiated leases for more than 30 large, national tenants, local services, restaurants, movie theaters, and fitness centers, and oversaw the build-out and renovation of multiple commercial projects from design to completion. • Planned and executed comprehensive strategic marketing and advertising campaigns, driving impactful market awareness and creating visibility for properties across all communication channels. • Revitalized retail properties with vacancy rates of less than 60% to over 98% leased, by building relationships with national retailers and entertainment complexes through community outreach, resulting in increased new lease revenue by $3 million within two years, and the property became listed as #1 on the list of most profitable properties in the company's portfolio. Show less

  • Cox Communications
    • United States
    • Telecommunications
    • 700 & Above Employee
    • Director Consumer & Market Research Analytics
      • 2011 - 2016

      • Built a cross-channel analytic platform to identify online visitors who subsequently call the customer support center, resulting in a 7% decrease in call center tickets, and develop a prospective customer contact model. • As Director Consumer & Market Research Analytics, championed the incorporation of customer feedback data from various sources into a unified data warehouse that formed the basis for a company-wide consumer insights dashboard. Leveraged the dashboard to establish brand loyalty metrics and measure the impact of marketing campaigns. Show less

  • Moxie
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director Analytics & Research
      • 2009 - 2011

      Provided strategic analysis and utilized data to create a vision and strategy for Verizon Wireless’ digital and social media marketing activities. Researched and built libraries on past campaigns to use as benchmarks for current and future campaign efforts. Created interactive dashboards via Qlikview and business intelligence tools and explored new measurement and data capture strategies. Gathered and documented detailed business requirements to develop current and future process flows for cross functional procedures. Recruited, hired, trained and mentored the Analytics Group. Show less

  • Webtrends
    • Software Development
    • 1 - 100 Employee
    • Principal Analytics Consultant
      • 2006 - 2008

      Functioned as a consultant to digital marketing agencies to help build out analytic teams. Designed dashboards through the mitigation of data from websites, surveys, testing, CRM systems and market research to create a holistic presentation for clients to present to Executive Leadership Teams at companies such as Newell, Sharpie, Graco and Dymo. Assisted client’s sales teams by creating sales presentations and helping with RFP processes. Managed Omniture, WebTrends and other data collection tools and audits. Scoped project durations, costs and deliverables and trained client’s analytical teams on reporting and analytical delivery. Show less

  • 360i
    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Director of Analytics, Research & Reporting
      • 2004 - 2006

      Leveraged multiple data sources that included SearchIgnite, Omniture, WebTrends, HitBox, Coremetrics, Google Analytics, ClickTracks, Adwords and overture to perform complex modelling, data manipulation, profiling and market segmentation. Created ROI prediction models for the eCommerce channel of trade. Designed value-added ad hoc analysis unique to each client and situation to create strategic objectives and recommendations. Developed competitive assessments for all online marketing efforts for SEO and SEM regarding creative, placement and design. Recruited, hired, trained and mentored the Analytics Group (up to twenty team members). Show less

Education

  • The University of Georgia
    Bachelor of Science (B.S.)
  • American InterContinental University
    Master of Science - MS, Information Technology
    1999 - 2000
  • University of Georgia - Franklin College of Arts and Sciences

Community

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