Austin Boyer
Digital Marketing Manager at PRX- Claim this Profile
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Bio
Credentials
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Certified Content Marketing Specialist
DigitalMarketerAug, 2018- Nov, 2024 -
Certified Customer Value Optimization Specialist
DigitalMarketerAug, 2018- Nov, 2024 -
Certified Search Marketing Specialist
DigitalMarketerAug, 2018- Nov, 2024 -
Certified Social & Community Specialist
DigitalMarketerAug, 2018- Nov, 2024 -
Certified Analytics & Data Specialist
DigitalMarketerJul, 2018- Nov, 2024 -
Certified Customer Acquisition Specialist
DigitalMarketerJul, 2018- Nov, 2024 -
Certified Email Marketing Specialist
DigitalMarketerJul, 2018- Nov, 2024 -
Direct-Response Copywriting Specialist
DigitalMarketerJul, 2018- Nov, 2024 -
Nonprofit Arts Administration
University of Massachusetts AmherstMay, 2016- Nov, 2024
Experience
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PRX
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United States
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Media Production
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1 - 100 Employee
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Digital Marketing Manager
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Nov 2019 - Present
Conceptualize and implement digital promotional and advertising campaigns to support PRX shows including those within our networks (Radiotopia, Religion of Sports, TRAX), training initiatives such as the Google Podcasts creator program, and the PRX Podcast GarageDesigned the new logo for the PRX Podcast Garage and the artwork for the podcast “Radiotopia Presents”Designed the website – and all assets for – the Google Podcasts creator program, our international podcast accelerator program in partnership with GoogleDesign suites of creative assets for marketing campaigns, fundraising drives, and events for all teams within PRX including our content portfolio, training, station services, and The WorldDefine KPIs, set performance projections, and optimize campaigns to achieve established goalsCreate Google Data Studio dashboards to help key stakeholders across the organization stay up to date on campaign performance; write up campaign summaries using a variety of data sourcesPartner with marketing agencies to create high-impact advertising campaignsDevelop and create digital toolkits for partner activationsEstablish and maintain workflows, databases, and automations for design requests, website creation and updates, and marketing campaign developmentCapture and analyze campaign highlights with internal teams to assist with reporting to funders and building out case studiesResearch emerging social & digital engagement, metrics, and automation platforms and present findings on new industry best practices
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From the Top
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United States
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Musicians
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1 - 100 Employee
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Associate Director of Marketing & Communications
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Jul 2019 - Nov 2019
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Marketing and Communications Manager
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Jun 2016 - Jun 2019
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Producer
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May 2016 - Nov 2019
Edit and master audio files for the iCadenza Creative Careers Podcast. Edit and master audio files for the iCadenza Creative Careers Podcast.
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Founder & Director of Marketing and Communications
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Nov 2012 - Jul 2017
• Hired guest artists and institute faculty members• Secured festival sponsors, grants, and private donors• Managed organizational budget• Designed and managed website • Managed social media and recruitment campaigns• Designed promotional materials including event posters, business cards, and online assets• Acted as the student liaison• Organized the Fredericksburg Brass Institute Composition Competition • Hired guest artists and institute faculty members• Secured festival sponsors, grants, and private donors• Managed organizational budget• Designed and managed website • Managed social media and recruitment campaigns• Designed promotional materials including event posters, business cards, and online assets• Acted as the student liaison• Organized the Fredericksburg Brass Institute Composition Competition
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UMass Fine Arts Center
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United States
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Performing Arts
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1 - 100 Employee
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Marketing Intern
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Sep 2015 - May 2016
• Designed assets for social media and lobby displays• Worked with the marketing department on social media strategy • Designed assets for social media and lobby displays• Worked with the marketing department on social media strategy
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Producer
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Sep 2014 - Jan 2016
Edit and master audio files for the Brass Junkies and the Entrepreneurial Musican Podcasts Edit and master audio files for the Brass Junkies and the Entrepreneurial Musican Podcasts
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St. Paul's Episcopal Church
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Religious Institutions
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200 - 300 Employee
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Artist In Residence
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Oct 2011 - May 2014
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Intern Brass Coach
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Sep 2011 - May 2014
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Education
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University of Massachusetts Amherst
Certificate, Arts Administration -
University of Massachusetts, Amherst
Master of Music, Trumpet Performance -
Peabody Conservatory
Bachelor of Music, Music Education & Trumpet Performance -
Shenandoah University