Aurelien Dutrievoz
Head of Growth Marketing at Comète - L'agence- Claim this Profile
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Français Native or bilingual proficiency
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Anglais Full professional proficiency
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Espagnol Limited working proficiency
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Portugais Elementary proficiency
Topline Score
Bio
VASILEIOS KOURAKIS
I had the pleasure to work with Aurelien from Sept -Dec 2020 as part of our Content and ROI Measurement team at L'Oréal CPD. Aurelien is a very talented, reliable, hard working, digital market expert that has helped us produce some excellent strategic work. He has the capacity to produce great analysis, very efficient and present it beautifully. He is fast learner and adapts fast in different environment. I have no doubt that he is a great asset to any team he works with and i would highly recommend him.
Romain Montanari
Je recommande chaudement Aurélien. Débutant en stage de dernière année de master spécialité RM avec le groupe èhotels, il a su prendre en charge 2 hôtels du groupe à 100% sur la politique tarifaire, ce qui s'est résumé par un résultat positif et grandissant sur 2 trimestres!! De nombreuses missions lui ont été confié, ce qui nous a amené à l'embaucher à la suite de son cursus: RGPD, Benchmark, refonte site web, mise en place d'outil stress marketing, mise ne place de CR normalisé, mise en place de live Tchat avec IA, recherche de CRM... d'importantes missions qu'Aurélien a su mené à bien grâce à son organisation,à sa réflexion et sa productivité.
VASILEIOS KOURAKIS
I had the pleasure to work with Aurelien from Sept -Dec 2020 as part of our Content and ROI Measurement team at L'Oréal CPD. Aurelien is a very talented, reliable, hard working, digital market expert that has helped us produce some excellent strategic work. He has the capacity to produce great analysis, very efficient and present it beautifully. He is fast learner and adapts fast in different environment. I have no doubt that he is a great asset to any team he works with and i would highly recommend him.
Romain Montanari
Je recommande chaudement Aurélien. Débutant en stage de dernière année de master spécialité RM avec le groupe èhotels, il a su prendre en charge 2 hôtels du groupe à 100% sur la politique tarifaire, ce qui s'est résumé par un résultat positif et grandissant sur 2 trimestres!! De nombreuses missions lui ont été confié, ce qui nous a amené à l'embaucher à la suite de son cursus: RGPD, Benchmark, refonte site web, mise en place d'outil stress marketing, mise ne place de CR normalisé, mise en place de live Tchat avec IA, recherche de CRM... d'importantes missions qu'Aurélien a su mené à bien grâce à son organisation,à sa réflexion et sa productivité.
VASILEIOS KOURAKIS
I had the pleasure to work with Aurelien from Sept -Dec 2020 as part of our Content and ROI Measurement team at L'Oréal CPD. Aurelien is a very talented, reliable, hard working, digital market expert that has helped us produce some excellent strategic work. He has the capacity to produce great analysis, very efficient and present it beautifully. He is fast learner and adapts fast in different environment. I have no doubt that he is a great asset to any team he works with and i would highly recommend him.
Romain Montanari
Je recommande chaudement Aurélien. Débutant en stage de dernière année de master spécialité RM avec le groupe èhotels, il a su prendre en charge 2 hôtels du groupe à 100% sur la politique tarifaire, ce qui s'est résumé par un résultat positif et grandissant sur 2 trimestres!! De nombreuses missions lui ont été confié, ce qui nous a amené à l'embaucher à la suite de son cursus: RGPD, Benchmark, refonte site web, mise en place d'outil stress marketing, mise ne place de CR normalisé, mise en place de live Tchat avec IA, recherche de CRM... d'importantes missions qu'Aurélien a su mené à bien grâce à son organisation,à sa réflexion et sa productivité.
VASILEIOS KOURAKIS
I had the pleasure to work with Aurelien from Sept -Dec 2020 as part of our Content and ROI Measurement team at L'Oréal CPD. Aurelien is a very talented, reliable, hard working, digital market expert that has helped us produce some excellent strategic work. He has the capacity to produce great analysis, very efficient and present it beautifully. He is fast learner and adapts fast in different environment. I have no doubt that he is a great asset to any team he works with and i would highly recommend him.
Romain Montanari
Je recommande chaudement Aurélien. Débutant en stage de dernière année de master spécialité RM avec le groupe èhotels, il a su prendre en charge 2 hôtels du groupe à 100% sur la politique tarifaire, ce qui s'est résumé par un résultat positif et grandissant sur 2 trimestres!! De nombreuses missions lui ont été confié, ce qui nous a amené à l'embaucher à la suite de son cursus: RGPD, Benchmark, refonte site web, mise en place d'outil stress marketing, mise ne place de CR normalisé, mise en place de live Tchat avec IA, recherche de CRM... d'importantes missions qu'Aurélien a su mené à bien grâce à son organisation,à sa réflexion et sa productivité.
Credentials
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Certification Google Ads pour la publicité sur le Réseau de Recherche
Google Ads (Google Partner)Aug, 2022- Oct, 2024 -
Certification Google Analytics Individual Qualification
GoogleAug, 2022- Oct, 2024 -
Certification Google Ads pour la publicité Vidéo
Google Ads (Google Partner)Aug, 2021- Oct, 2024 -
Certification Google Ads sur les annonces Shopping
Google Ads (Google Partner)Aug, 2021- Oct, 2024 -
Certification Google Ads pour la publicité sur le Réseau Display
Google Ads (Google Partner)Jul, 2021- Oct, 2024 -
TOEIC - Score: 910/990
ETSDec, 2017- Oct, 2024
Experience
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Comète - L'agence
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France
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Civic and Social Organizations
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Head of Growth Marketing
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Jan 2023 - Present
In charge of the agency's digital acquisition and activation: ✔ Search Engine Optimization & Content Strategy Management ✔ Management of tracking, Search Engine Advertising and social ads ✔ Cross-channel prospecting (cold emailing, LinkedIn...) ✔ Monitoring and improvement of the CRM / Marketing Automation ✔ KPIs analysis at every stage of the AARRR funnel. ➕ no-code solutions rollout to increase efficiency: automated ticketing system via Make.com & Notion, synchronized project / task management space via Notion. ➕ Creation and development of a Digital Marketing division in order to support our clients in their online growth strategy. ----------------------------------------------------------------------- Comète is a 360 communication agency based in Lyon specializing in B2B communication strategy: branding, definition of brand territory, creation of visual identity, website design and visibility optimization, production and distribution of multi-media content. Show less
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Spark.do
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United States
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Movies, Videos, and Sound
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Growth Manager
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Jun 2021 - Jan 2023
Growth Marketing strategy definition, roll-out and development for a diverse client portfolio (B2C & B2B | Lead gen, e-commerce, App). Yearly budget managed > 1.5M€: ✔ Acquisition strategy framing and adaptation to meet customer challenges and objectives. ✔ Rollout and management of online marketing levers: business plan & roadmap, tracking setup, campaign structuring and iterations. ✔ Monitoring of actions implemented: dashboards creation and data analysis via Metabase & Excel. ✔ Customer relationship development and strengthening (kickoff, reporting, strategic feedback) ✔ Technical audits ✔ Providing internal training for junior consultants and external training for partner centers. Key accounts managed : Kazidomi, Le Slip Français, Charles.co, Cubyn, Urgotech (URGO group) *********************** 🚀 Spark is halfway between a media agency and a digital marketing consulting firm. We rely on 3 complementary areas of expertise in order to help our clients growing their online acquisition: Paid Acquisition, Search Engine Optimization and Web Design. https://www.spark.do/ Show less
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L'Oréal
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France
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Personal Care Product Manufacturing
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700 & Above Employee
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Digital Media Content & ROI intern - CPD CDO
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Sep 2020 - Jan 2021
Part of the CDO team within the Consumer Products Division (portfolio of +23 brands including L’Oréal Paris, Maybelline NY, Garnier, NYX and Vogue) ✔ E-commerce packshots generation optimisation in order to improve the activation and marketing usages : mapping and coordination of needs, drafting of specifications, alignment with external providers, regular monitoring of progress and adjustments if necessary. ✔ Analysis of Social Media activity by market and brand via Sprinklr ✔ Continuous collaboration with different markets and agencies in order to aggregate marketing mix modeling (MMM) for media to sales contribution estimation ✔ Collection and consolidation of ROI data by product category, by market ✔ Webmastering of "Le Studio" intranet ✔ E-commerce content guidelines and CPD Launchpack guidelines update Show less
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Revenue Management & Digital Marketing Officer
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Jun 2018 - Jan 2019
Hired for a fixed-term contract in the internship outcome. Digital marketing development in order to refine the Group's revenue management strategy : ✔ Digital marketing plan set-up : demand analysis, segmentation and identification of potential markets, execution & control, results report✔ Digital marketing campaigns management in collaboration with the revenue manager, graphic designs, push & stress marketing tools set up, readjustment of the strategy according to the results✔ Chatbot functioning and performance monitoring. Identification of areas for improvement ✔ Traffic management : tagging plan, web analytics tracking. Reporting and analysis of key performance indicators✔ Metasearch management campaigns check and ROI evaluation✔ Tech providers control ✔ Marketing performance optimisation through technological and business intelligence✔ E-distribution scope widening with the aim of reaching new and growing markets- ✔ e-reputation monitoring✔ Reports tools and dashboards creation✔ Front-office teams support within the framework of sales programs, promotions...✔ Reservation Manager backup for 3 weeks (PL) Show less
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Revenue Management Intern
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Jan 2018 - Jun 2018
✔ Activity tracking by establishment✔ Distribution and pricing management of Collège Hôtel**** and Saint-Paul✔ Update and analysis of daily reporting tools in order to provide strategic recommendations aiming for a RevPAR rise✔ Competitive and Market intelligence☲☲☲☲☲☲☲☲☲ Side projects ☲☲☲☲☲☲☲☲☲🚧 Co-leading of the marketing digital structuration, which stands for increasing direct sales and individual customer loyalty : metasearch management, push & stress marketing tools deployment, SEO optimisation, CRM benchmark🚧 Internet distribution development of the peripheral services in order to stimulate the overall revenue: Set-up of the "GuestOnline" system on 3 establishments (F&B activity), shared parking solutions benchmark🚧 GDPR Project leader : track and coordinate the GDPR (coming into effect on the 25th of May 2018) compliance upgrade for each company of the hotel group Show less
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Galo Resort Hotels
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Hospitality
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1 - 100 Employee
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Marketing Intern - F&B administrative support
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Jul 2016 - Oct 2016
✔ Operational marketing : promotion & communication • Digital guest directory creation in order to improve customer experience ✔ F&B admin support: menu engineering • Kitchen time-sheet review ✔ Operational marketing : promotion & communication • Digital guest directory creation in order to improve customer experience ✔ F&B admin support: menu engineering • Kitchen time-sheet review
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Studies professional application - Vatel Lyon
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Nov 2013 - May 2016
Positions hold throughout professional application weeks at Vatel Lyon (1st and 2nd year = one week rotation | 3rd year = one week out of three): Maître d' • Waiter • Sommelier • Barman • Receptionist • Salesperson (Café Vatel) • Commis chef Positions hold throughout professional application weeks at Vatel Lyon (1st and 2nd year = one week rotation | 3rd year = one week out of three): Maître d' • Waiter • Sommelier • Barman • Receptionist • Salesperson (Café Vatel) • Commis chef
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Four Seasons Hotel, Cyprus
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Cyprus
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Hospitality
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1 - 100 Employee
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Bar waiter
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Jun 2015 - Oct 2015
Waiter at the main Bar of the hotel as well as other F&B outlets. Bar service • Restaurant service • Banquet service (seminars and weddings) Waiter at the main Bar of the hotel as well as other F&B outlets. Bar service • Restaurant service • Banquet service (seminars and weddings)
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CLUB DE PORT LA GALERE
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France
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Hospitality
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1 - 100 Employee
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Waiter
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Jun 2014 - Sep 2014
Waiter at the club brasserie as well as other F&B outlets. Waiter at the club brasserie as well as other F&B outlets.
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Cinémas UGC
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United Kingdom
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Entertainment
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Host Agent at UGC Ciné Cité Lyon Confluence
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May 2013 - Jul 2013
Reception • Cinema rooms upkeep • Cashier Reception • Cinema rooms upkeep • Cashier
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Education
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2019 - 2020
Audencia
Mastère Spécialisé® - Advanced Master in Digital Marketing, Sixth-Year Diploma -
2016 - 2018
Vatel France
MBA in International Hotel Management - Revenue Management specialisation, Distinction "Satisfactory" -
2013 - 2016
Vatel France
Bachelor in International Hotel Management, Distinction "Good" -
1999 - 2012
Institution des Chartreux
Baccalaureate (french equivalent for A-Level), Economics & Social Sciences
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