Experience

AMAIA CLOTHING LIMITED

• United Kingdom
• Retail
• 1 - 100 Employee

• Managing Director

  • Nov 2019 - Present



PENVERN LTD

• Retail Office Equipment

• Founder

  • Sep 2016 - Oct 2019

  Consulting missions covering:Brand strategy and offer managementInterim management: business development and marketing change managementClients: private equity funds investing in fashion businesses, fashion start-ups, niche brands Consulting missions covering:Brand strategy and offer managementInterim management: business development and marketing change managementClients: private equity funds investing in fashion businesses, fashion start-ups, niche brands



Institut Français de la Mode

• France
• Higher Education
• 1 - 100 Employee

• Visiting lecturer

  • Apr 2014 - Apr 2016

  Merchandising expert leading regular training sessions for fashion executives, from high street to luxury brands Merchandising expert leading regular training sessions for fashion executives, from high street to luxury brands



Lacoste

• France
• Retail Apparel and Fashion
• 700 & Above Employee

• Merchandising director Europe

  • Oct 2010 - Jul 2013

  Develop and merchandise an offer that suits the European needs and leverage both the sales/margin and the brand desirability, in coordination with the global Product team and the local Commercial teamsDefine the brand strategy for Europe and ensure alignement with the global strategyDefine assortments for both Retail and Wholesale, set up a new POS clusterisation Lead the Retail buying reorganization and centralisationResponsibility on brand development, sales, margin and Retail buying130 owned POS



Monoprix

• Retail
• 700 & Above Employee

• Head of Womenswear

  • Jan 2009 - Oct 2010

  Repositioning of the private label "Monoprix Femme"Full responsibility on the brand development, sales and margin250 POS

• Head of Menswear

  • Feb 2004 - Jan 2009

  Successful repositioning of the Menswear private label "Monoprix Homme"Full responsibility of the brand development, sales and margin250 POS



Redcats

• France
• Apparel & Fashion
• 300 - 400 Employee

• Head of Boyswear and Menswear - Cyrillus (High quality lifestyle French brand for Women, Men, Kids)

  • Mar 1998 - Oct 2003