Aurora Lu
Marketing Specialist at West Power Energy- Claim this Profile
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English Professional working proficiency
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Chinese Native or bilingual proficiency
Topline Score
Bio
Richard Haire, MA
Aurora was an excellent student in my BCIT Digital Marketing course. Course content included Website Auditing, Search Engine Optimization, Digital Advertising, Email Marketing, Video Marketing, Social Media Marketing, and Digital Analytics. She completed a very comprehensive digital marketing plan for a local business utilizing the tools and techniques learned in class. Project work was completed on time and at a professional level. The digital marketing skills that Aurora attained in this course would benefit any organization that she worked with.
Scott McLeod
Aurora was an integral part of the team. She worked well with others and took initiative when she needed to. I would hire her again knowing that I could confidently trust her judgement and work skills when given a task or project.
Tatiana Young
Aurora is a very capable young woman who worked at the Niagara College international department as a Student Assistant. Her friendly and knowledgeable approach helped students to feel comfortable. Aurora always strove to do her best and understood the full scope of her responsibilities. She was also part of a team and worked with her colleagues well.
Richard Haire, MA
Aurora was an excellent student in my BCIT Digital Marketing course. Course content included Website Auditing, Search Engine Optimization, Digital Advertising, Email Marketing, Video Marketing, Social Media Marketing, and Digital Analytics. She completed a very comprehensive digital marketing plan for a local business utilizing the tools and techniques learned in class. Project work was completed on time and at a professional level. The digital marketing skills that Aurora attained in this course would benefit any organization that she worked with.
Scott McLeod
Aurora was an integral part of the team. She worked well with others and took initiative when she needed to. I would hire her again knowing that I could confidently trust her judgement and work skills when given a task or project.
Tatiana Young
Aurora is a very capable young woman who worked at the Niagara College international department as a Student Assistant. Her friendly and knowledgeable approach helped students to feel comfortable. Aurora always strove to do her best and understood the full scope of her responsibilities. She was also part of a team and worked with her colleagues well.
Richard Haire, MA
Aurora was an excellent student in my BCIT Digital Marketing course. Course content included Website Auditing, Search Engine Optimization, Digital Advertising, Email Marketing, Video Marketing, Social Media Marketing, and Digital Analytics. She completed a very comprehensive digital marketing plan for a local business utilizing the tools and techniques learned in class. Project work was completed on time and at a professional level. The digital marketing skills that Aurora attained in this course would benefit any organization that she worked with.
Scott McLeod
Aurora was an integral part of the team. She worked well with others and took initiative when she needed to. I would hire her again knowing that I could confidently trust her judgement and work skills when given a task or project.
Tatiana Young
Aurora is a very capable young woman who worked at the Niagara College international department as a Student Assistant. Her friendly and knowledgeable approach helped students to feel comfortable. Aurora always strove to do her best and understood the full scope of her responsibilities. She was also part of a team and worked with her colleagues well.
Richard Haire, MA
Aurora was an excellent student in my BCIT Digital Marketing course. Course content included Website Auditing, Search Engine Optimization, Digital Advertising, Email Marketing, Video Marketing, Social Media Marketing, and Digital Analytics. She completed a very comprehensive digital marketing plan for a local business utilizing the tools and techniques learned in class. Project work was completed on time and at a professional level. The digital marketing skills that Aurora attained in this course would benefit any organization that she worked with.
Scott McLeod
Aurora was an integral part of the team. She worked well with others and took initiative when she needed to. I would hire her again knowing that I could confidently trust her judgement and work skills when given a task or project.
Tatiana Young
Aurora is a very capable young woman who worked at the Niagara College international department as a Student Assistant. Her friendly and knowledgeable approach helped students to feel comfortable. Aurora always strove to do her best and understood the full scope of her responsibilities. She was also part of a team and worked with her colleagues well.
Credentials
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Communication Foundations
LinkedInJul, 2022- Sep, 2024 -
What Is Business Analysis?
LinkedInJul, 2022- Sep, 2024 -
Project Management Simplified
LinkedInAug, 2021- Sep, 2024 -
Advanced Google Analytics
GoogleDec, 2020- Sep, 2024 -
Getting Started With Google Analytics 360
GoogleDec, 2020- Sep, 2024 -
Google Analytics for Beginners
GoogleDec, 2020- Sep, 2024 -
Google Analytics for Power Users
GoogleDec, 2020- Sep, 2024 -
Emergency First Aid for Industry
St. John Ambulance BC/ YukonOct, 2018- Sep, 2024
Experience
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West Power Energy
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Canada
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Utilities
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1 - 100 Employee
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Marketing Specialist
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Aug 2022 - Present
• Strategic Planning and Implementation: Develop and implement 3 years of marketing strategy and operational plans, including professional communication strategies, to support organizational goals • Sales Enablement: Proficiency in creating business development materials such as qualification packages, case studies, and videos to develop effective content to support sales objectives and drive customer engagement • Stakeholder Engagement: Establish solid stakeholder relationships to define value propositions and actively participate in customer needs stages, and create engaging experiences for acquiring and retaining clients • Collaboration: Effectively work with team members from different regions and globally to ensure that marketing project objectives are shared, ideas are exchanged, and best practices are implemented • Proposal and pursuit preparation: Support in the preparation, development, and submission of 12 proposals and pursuits, including coordinating activities such as proposal planning, team follow-ups, reviews, proofreading, and submission to generate business revenue • Brand Leadership: Orchestrated the development of a new logo and comprehensive branding marketing guidelines to drive a successful rebranding initiative, elevating the company's marketing professionalism • Website Management: Spearhead the end-to-end development of the company website, overseeing cross-functional teams and collaborating with external vendors to ensure seamless execution and timely delivery • Event Management: Organize and execute a diverse portfolio of customer-oriented tradeshows, technical conferences, and internal events, averaging 10+ per year, to maintain the company's presence in the energy industry. Show less
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FortisBC
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Canada
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Utilities
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700 & Above Employee
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Communications Coordinator
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Aug 2021 - Jul 2022
• External Marketing & Communications: Managed mass media outreach campaigns for business partners delivering, digital campaigns, brochures and program materials, events, blog posts and monthly e-newsletters to various audiences, including the government, customers, media and industry • Project Management: Lead both corporate and marketing communications, ensuring assigned project scopes are delivered on time, on budget and with the best use of resources. Successfully completed 48 communications campaigns • Media Replacement: Directed media placement agency, advertising agency, or creative/design studios to implement media plans, set timeline and recommend budget allocations to book advertisements • Communications Support: Identified project risks and impacts to mitigate concerns while directing multiple projects with deliverables at a given time • Campaign Audits: Proof-read materials and inspected pre-press artwork to maintain quality, ensured all finished advertising materials were sent to the correct destinations and delivered the wrap-up report to stakeholders Show less
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MENARD Canada Inc.
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Canada
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Construction
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1 - 100 Employee
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Marketing & Communications
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Jan 2018 - Jul 2021
• Marketing Operations: Achieved cost savings of 40% by managing an annual marketing budget through successful negotiation with vendors for event planning, marketing print, professional memberships, and business development/travel • Marketing Strategy Planning & Execution: Ensured the development of the annual corporate communication strategy and regular strategic corporate materials are in line with the Company’s vision and values by collaborating closely with executive members and reporting directly to the CEO as the sole Marketing and Communications professional in Canada • Social Media Marketing: Boosted the number of LinkedIn followers from 80 to 3800+ over 2 years by curating compelling social media and website content that demonstrates the company’s leadership within the industry • Marketing Project Management: Executed projects by performing thorough research, meticulously editing drafts, and coordinating externally with contract vendors and outsourcing graphic designers to bring projects to fruition • Campaign Planning & Coordination: Generated awareness and consideration by working cross-functionally with key business partners to deliver campaigns that effectively communicate the company’s services and values Show less
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Kwantlen Polytechnic University
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Canada
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Higher Education
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700 & Above Employee
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Employer Relationship Assistant
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Jan 2017 - Aug 2017
• Strengthened the university’s relationship with over 20 organizations and executives that provided work-integrated learning opportunities to students by successfully executing a Co-op Employer Appreciation Event on a $5,000 budget • Increased social media followership by 20% and job postings by 200% through daily management of social network engagement, ongoing CRM database maintenance, and market competitive analyses of education institutions • Developed relationships with industry partners by managing the corporate relationship database, performing market research of other educational institutions to gain a competitive edge, and participated in business development opportunities through networking, email campaigns and client engagement materials Show less
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Niagara College Canada
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Canada
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Higher Education
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1 - 100 Employee
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International Department Student Assistant
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May 2014 - Apr 2015
• Provided assurance to international students regarding course selection and visa/permit renewals as the liaison between the college and students by offering detailed guidance catered to each individual’s circumstance • Provided assurance to international students regarding course selection and visa/permit renewals as the liaison between the college and students by offering detailed guidance catered to each individual’s circumstance
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Education
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British Columbia Institute of Technology
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Kwantlen Polytechnic University
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Niagara College
Community
