Chef de produit senior

• Jan 2023 - Present

Digital Marketing Product Manager - Nature & Autonomie

• Sep 2021 - Jan 2023

- Développement commercial de la newsletter "Nature & Autonomie" (350 000 lecteurs).- Conception et planification de campagnes d'emailing. Objectif principal : vente d’abonnements pour la revue mensuelle "Cueillir, se nourrir, se soigner" (18 000 abonnés).- Création de formations en ligne (conception, suivi de production des vidéos et diffusion).- Rédaction et gestion de campagnes d’acquisition (Adwords, Facebook Ads, Powerspace, Outbrain). Budget mensuel jusqu’à 80K.- Conception UX et UI design de parcours de vente, via Adobe XD.- Copywriting : rédaction de lettres de vente.- Gestion de cibles d’envoi et paramétrage d'emails via Saleforce Marketing Cloud.- Suivi des statistiques de vente via l’outil Tableau. Show less

Digital account manager

• Oct 2020 - Sep 2021

- Developed and implemeted regional and national communication strategies - Created institutional and e-commerce websites (Drupal, Wordpress / Prestashop) - Implemented social listening (Meltwater & social media plateformes) - Etablished pretargeting and retargeting strategies (Google Ads & social media plateformes) - Defined and managed project planning and budgets (up to 70 000€) Major accounts : CPAM (territorial organisation), Kirrenbourg (winery), Kronenbourg (beer factory) Show less

Digital account manager

• Sep 2019 - Sep 2020

- Implemented digital communication tools : newletters, social media, display advertising - Developed communication strategies with a retargeting and pretargeting optimization - Produced audiovisual contents with different techniques : stop-motion, motion design - Participated to create a website (back office and front office) - Managed projects with teams of 2 to 4 people - Planned resources, production teams Major accounts: Lapeyre (decoration leader in France), Société Général (bank), Big Fernand (french burger restaurant) Show less

Design graphic - communication consultant

• Jun 2018 - Feb 2020

La Saharienne - Metz Trophy Aventure / since 2016 - Developed a communication strategie to promote the event - Created communication supports : print and social media content, t-shirt, photocall CMSEA - Social organisation / since 2016 - Created visuel indentity for a new service : logo, letter template, internal documents - Developed two annual books to present the structure and it activities La Saharienne - Metz Trophy Aventure / since 2016 - Developed a communication strategie to promote the event - Created communication supports : print and social media content, t-shirt, photocall CMSEA - Social organisation / since 2016 - Created visuel indentity for a new service : logo, letter template, internal documents - Developed two annual books to present the structure and it activities

Advertising manager assistant

• Feb 2019 - Aug 2019

- Implemented print and TV advertising campains - Developed international communication tools for Danone nations cup - Managed production projects with teams of 3 to 5 people Major accounts : Danone (Food), Fortuneo (neo-bank) and Franprix (supermarket) - Implemented print and TV advertising campains - Developed international communication tools for Danone nations cup - Managed production projects with teams of 3 to 5 people Major accounts : Danone (Food), Fortuneo (neo-bank) and Franprix (supermarket)

Product manager assistant

• Jan 2017 - Apr 2017

- Implemented print advertising campains - Created private events (development, promotion and logistic) - Phoning with several providers Major accounts : Nexity (real estate), Région Grand Est, St’art (contemporary art event) - Implemented print advertising campains - Created private events (development, promotion and logistic) - Phoning with several providers Major accounts : Nexity (real estate), Région Grand Est, St’art (contemporary art event)

Communication and event assistant

• Jun 2016 - Jul 2016

- Implemented press releases, print and digital communication tools - Event communication and development - Created contents for a cultural newspaper (wrinting and graphism) Major accounts : Maratom (sport equipement), Samedi en 8 (magazine), informelle (social organisation) - Implemented press releases, print and digital communication tools - Event communication and development - Created contents for a cultural newspaper (wrinting and graphism) Major accounts : Maratom (sport equipement), Samedi en 8 (magazine), informelle (social organisation)

Communication and event assistant

• Jan 2016 - Feb 2016

Production assistant

• Apr 2014 - Apr 2014

Communication and distribution assistant

• Jul 2013 - Jul 2013