Experience

Publidata

• France
• Software Development

• Account, marketing & communication manager

  • Jul 2020 - Present

  Publidata.io is a SaaS-shared territorial information system that allows the creation, sharing, and distribution of useful information to residents. Our solutions inform every day almost 5 million residents on topics of daily life and public services, ranging from waste management services to cultural, leisure, and tourism offerings. Working closely with the founders, my role is to shape a marketing strategy, expand the brand, facilitate sales development and optimise process. Publidata.io is a SaaS-shared territorial information system that allows the creation, sharing, and distribution of useful information to residents. Our solutions inform every day almost 5 million residents on topics of daily life and public services, ranging from waste management services to cultural, leisure, and tourism offerings. Working closely with the founders, my role is to shape a marketing strategy, expand the brand, facilitate sales development and optimise process.



Welcomr - Acces Control-as-a-Service

• Product Marketing and Acquisition Manager

  • Apr 2020 - Jul 2020

  Working closely with the partners of the Welcomr start-up, my role is to deploy a marketing strategy to support sales success. Digital marketing provides my preferred tools to achieve this mission because we can immediately measure the impact of implementations. I also draw on my 15 years of experience in planning, coordinating and executing marketing projects. My mission includes : - market intelligence and recommendations for the construction or the pivots of the offer - writing and executing the marketing strategy for the deployment of the product through the website - using marketing automation tools, growth hacking - defining the key stages of go-to-market, acquisition strategies and lead generation - working on natural SEO and SEA ads, partnerships and affiliation - designing sales materials - setting up dashboards to measure the performance of marketing actions, defining and managing marketing indicators (KPIs, ROI, Analytics) - working with communication teams on internal and external communication, social networks, content, copywriting and virality #strategy #marketing #leadgeneration #LinkedIn #Instagram #copywriting #management #accesscontrolsolution #IoT #security Show less



Les Georges

• France
• IT Services and IT Consulting
• 1 - 100 Employee

• COO / Digital marketing manager

  • Oct 2018 - Sep 2019

  Developing a B2B-oriented digital communication strategy for the Who's Georges? application of networking. It's an exciting organizational and deployment challenge for this IoT startup. To be continued... Developing a B2B-oriented digital communication strategy for the Who's Georges? application of networking. It's an exciting organizational and deployment challenge for this IoT startup. To be continued...



ScientiFeet - Prodways Group

• France
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Digital marketing consultant

  • Nov 2018 - Feb 2019

  ★ A communication challenge ★ Producing content to get known In this spin-off company of the MedTech exploiting of cutting-edge industrial technology, priorities are focused on product development and accelerating sales. In this context, my action on communication has been to support marketing and sales efforts to facilitate the first customer contact (BtoB). I also highlighted the brand's experience as a leader in its market and proposed to push its technological know-how. ~> On a daily basis work: Writing blog articles in order to increase visits to the site through organic research (SEO). Supporting the brainstorming on the choice of keywords. SEO follow-up. Producing of didactic videos on the services offered to the client and on the sponsorship of an athlete. Using LinkedIn to acquire new prospects. Supporting the strategic reflection on the use of social networks in inbound marketing in a BtoB context. KPI implemented. Suggestions to improve the user experience (UX) of the website. Show less



Abicyclette

• France
• Travel Arrangements
• 1 - 100 Employee

• Digital marketing manager

  • Apr 2018 - Aug 2018

  ★ A communication challenge ★ Generating leads via Facebook ★ How to use Facebook to generate qualified leads on the website of this tour operator in startup mode? How to use Instagram to convey a distinctive personality of the brand and define its marketing position? ~> My daily work: first of all, I had to define an editorial line! Then: Facebook page optimization, post scheduling, community and chat interaction, advertising campaigns, setting trackers to the website, checking commitments rates and comparing visibility with competitors (commitment rate of about 1.5% for 1100 followers). But also, as teamwork, producing video content, photos and suggesting of a schedule of articles for the blog and writing newsletters. \o/ The Facebook community increased by +30% over 5 months, the visits to the website via Facebook increased by +350% compared to the previous year over the same period. And we noticed a huge growth in the incoming requests through the website in 2019. Show less



Sorbonne Université

• France
• Biotechnology Research
• 1 - 100 Employee

• Entrepreneurship program manager

  • Jun 2014 - Jul 2017

  Implementing a program to support students' and recent graduates' startups launches at Sorbonne University. In collaboration with the International team, I initiated a partnership with the University of Waterloo in Canada. #innovation #incubator Implementing a program to support students' and recent graduates' startups launches at Sorbonne University. In collaboration with the International team, I initiated a partnership with the University of Waterloo in Canada. #innovation #incubator