Aurélie Debrusse
UX Project Manager at UNAMI- Claim this Profile
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French Native or bilingual proficiency
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English Professional working proficiency
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Bio
Charlotte Wallut
3 années à travailler ensemble, Aurélie est une cheffe de projet/ PO qui a su grandir avec excellence dans le métier ! Des dizaines et des dizaines de projets à notre actifs, Aurélie est à l'écoute de ses clients, des équipes tout en prenant en compte le bien être du projet, elle mène la danse d'une main de fer dans un gant de velours, et cela en toute autonomie. Refonte, UX, conseil, A/B test, Data tout cela n'a plus de secret pour elle, avec un sens inné pour la partie commercial et de la patience pour former les plus juniors. J'ai adoré travailler avec elle car en plus de son sérieux elle vous amènera du soleil !
LinkedIn User
Aurélie is one of the best account manager I have worked with. She has led several successful projects like the launch of many brands from Mars Group on the European market. Aurélie is really passionate about her job and knows how to motivate the team. She has never let the us down and is a real problem solver. Upon her project manager expertise, she has a real account director vision through her communication, strategic, and management skills. A work given to Aurélie is a project that will succeed with no doubt.
Charlotte Wallut
3 années à travailler ensemble, Aurélie est une cheffe de projet/ PO qui a su grandir avec excellence dans le métier ! Des dizaines et des dizaines de projets à notre actifs, Aurélie est à l'écoute de ses clients, des équipes tout en prenant en compte le bien être du projet, elle mène la danse d'une main de fer dans un gant de velours, et cela en toute autonomie. Refonte, UX, conseil, A/B test, Data tout cela n'a plus de secret pour elle, avec un sens inné pour la partie commercial et de la patience pour former les plus juniors. J'ai adoré travailler avec elle car en plus de son sérieux elle vous amènera du soleil !
LinkedIn User
Aurélie is one of the best account manager I have worked with. She has led several successful projects like the launch of many brands from Mars Group on the European market. Aurélie is really passionate about her job and knows how to motivate the team. She has never let the us down and is a real problem solver. Upon her project manager expertise, she has a real account director vision through her communication, strategic, and management skills. A work given to Aurélie is a project that will succeed with no doubt.
Charlotte Wallut
3 années à travailler ensemble, Aurélie est une cheffe de projet/ PO qui a su grandir avec excellence dans le métier ! Des dizaines et des dizaines de projets à notre actifs, Aurélie est à l'écoute de ses clients, des équipes tout en prenant en compte le bien être du projet, elle mène la danse d'une main de fer dans un gant de velours, et cela en toute autonomie. Refonte, UX, conseil, A/B test, Data tout cela n'a plus de secret pour elle, avec un sens inné pour la partie commercial et de la patience pour former les plus juniors. J'ai adoré travailler avec elle car en plus de son sérieux elle vous amènera du soleil !
LinkedIn User
Aurélie is one of the best account manager I have worked with. She has led several successful projects like the launch of many brands from Mars Group on the European market. Aurélie is really passionate about her job and knows how to motivate the team. She has never let the us down and is a real problem solver. Upon her project manager expertise, she has a real account director vision through her communication, strategic, and management skills. A work given to Aurélie is a project that will succeed with no doubt.
Charlotte Wallut
3 années à travailler ensemble, Aurélie est une cheffe de projet/ PO qui a su grandir avec excellence dans le métier ! Des dizaines et des dizaines de projets à notre actifs, Aurélie est à l'écoute de ses clients, des équipes tout en prenant en compte le bien être du projet, elle mène la danse d'une main de fer dans un gant de velours, et cela en toute autonomie. Refonte, UX, conseil, A/B test, Data tout cela n'a plus de secret pour elle, avec un sens inné pour la partie commercial et de la patience pour former les plus juniors. J'ai adoré travailler avec elle car en plus de son sérieux elle vous amènera du soleil !
LinkedIn User
Aurélie is one of the best account manager I have worked with. She has led several successful projects like the launch of many brands from Mars Group on the European market. Aurélie is really passionate about her job and knows how to motivate the team. She has never let the us down and is a real problem solver. Upon her project manager expertise, she has a real account director vision through her communication, strategic, and management skills. A work given to Aurélie is a project that will succeed with no doubt.
Credentials
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Certification de formation virtuelle
ContentsquareFeb, 2021- Oct, 2024
Experience
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UNAMI
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France
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Internet Publishing
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1 - 100 Employee
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UX Project Manager
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Oct 2019 - Present
My day-to-day responsibilities include:For website launch: - Kick-off with strategic workshop: requirement gathering, Google Analytics & SEO audit, budget - Roadmap definition and coordination of ressources (both internal and external);- Followed by UX workshops (persona, experience map, user journey, user stories);- User testing: test protocol, testing and results analysis;- UX design briefing and AD briefing;- Supervising functional specifications, testing and launch For UX optimization:- KPI's definition based on Google Analytics and marketing goals; - Roadmap building;- UX recommandation, A/B test and launch of optimization with technical teams;- Measurement of KPI's achievement each month with datastudio For community management:- Editorial calendar building; - Copywriter briefing; - Launch of campaign and measurement Interdepartemental: - support on call for tender;- accounting (follow up on paiement, PO); - accounts report to direction; - workshop on optimising way of working Clients: Île-de-France Mobilités, CMI, Rustica, PSA, Elephant Vert, Genopole, Kiosque Mag (Groupe Reworld Media), Cotherm (groupe Atlantic), Unique Heritage, Institut Pasteur
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Proximity Paris
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France
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Advertising Services
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1 - 100 Employee
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Digital Project Manager
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Sep 2015 - Sep 2019
My experience at Proximity BBDO started with the management of a multi-brand e-CRM platform for Procter&Gamble. I then grew and strengthened my capabilities through Mars Pet Care Europe accounts (4 accounts).My day-to-day responsibilities included:- Requirements gathering and strategic recommendation, including scoping, definition proposition of the ecosystems and content strategy;- Planning and coordination of resources (both in-house and off shore);- UX design briefing and project management;- Wireframes and technical specifications (Axure);- Testing at a global level;- Localisation package deployment briefing;- Data reporting on 4 key markets Featured achievements:MARS- Perfect Fit ecosystem launch at Europe market level (14+ countries)- Nutro website adaptation from US to European markets (10+ countries)- Greenies website adaptation from US to European markets (4+ countries)- Crave website adaptation from US to European markets (2+ countries)PROCTER & GAMBLE- Pampers’ website redesign and deployment across 50+ countries based on the UK model- Pampers’ App UX design at a global level with France as a pilot market and launch in the UK- Pampers’ Display algorithm maintenance
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Proximity Paris
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France
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Advertising Services
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1 - 100 Employee
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Digital Project Manager
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Mar 2015 - Apr 2015
Adaptation from Victoria print magazine to international website
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Assistant Digital Project Manager
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Sep 2014 - Feb 2015
Working for the international brands of Wella Company is very intense. Being the chef d’orchestre of each project is very challenging: setting up the planning and dealing with the deadlines, meeting the client expectations, exchanging with the creative team and finally testing the final work. I met my expectations which are learning something new everyday and I have to say, this was accomplished when you are Project Manager and I really liked it! My main tasks consisted in : - Recommendation from the client brief- Management and planning & booking of the ressources- Dealing with others agencies (production & event agencies)- Making of the creative brief, debrief & follow up- Testing of the website sections- CMS updates- Post-production week
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MEC
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United Kingdom
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Advertising Services
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700 & Above Employee
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Assistant to the trading manager
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Apr 2013 - Aug 2013
I really enjoyed discovering the media environment and applying the skills I learnt at school. I especially appreciated the relationship between the planners of each media, the commercial team, the trading managers and the sales house. Being part of the pitch was very challenging which I loved, as it was a very inspiring experience. It was also very exciting to build strategies for specific issues. I can now be confident as I’ve had an overview of the media environment and I understand the how and why.Tasks accomplished: - Elaboration and monitoring of press / TV / digital media planning - Press / TV / digital campaign assessment- Coordination with Sales House- Sales House development briefing- Management of international application- Benchmark and analysis of the media market and competitors environment - Development of special operations and upcoming events- Checking of EDI - Management of horodatages - Participation in pitchingClients: Mercedes, Chanel, Visa, J&J
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Wellcom
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France
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Public Relations and Communications Services
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100 - 200 Employee
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Press Release assistant
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Apr 2012 - Aug 2012
To be a PR was a really good experience because I had to convince journalists of the value of each story. The even greater challenge came from the fact that journalists receive so many calls and I needed to make sure my stories stood out. I found that over the course of this internship I really sharpened my communication skills and now find picking up the phone easy and fun!Tasks accomplished:- Organisation and monitoring interviews- Involvement of PR congresses- Management and analysis of press coverage- Writing and propagation of press release - Journalistic relaunches Clients : Albelli, la Maison Bleue, Easyvoyage, Touslesprix, Love2recycle, Interface
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Project Manager Assistant
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Jul 2011 - Aug 2011
Thanks to this internship, I confirmed my skills in strategy, creation, realisation of contents and mediaplan. Furthermore, I discovered the street marketing and I know this univers now, so I could build a strategy with. Tasks accomplished :- Brainstorming- Report meetings- Involvement of Street marketing operation Thanks to this internship, I confirmed my skills in strategy, creation, realisation of contents and mediaplan. Furthermore, I discovered the street marketing and I know this univers now, so I could build a strategy with. Tasks accomplished :- Brainstorming- Report meetings- Involvement of Street marketing operation
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Projet Manager Assistant
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Apr 2011 - May 2011
Thanks to this internship, I grew my persuasion skills, especially with the sales aspect. It allowed me to find the right arguments to convince people and to process sales transactions.Tasks accomplished:- Involvement with the Mis’en Scene magazine- Writing of sales blurbs for Mis'en Scene magazine- Door-to-door sales for Mis’en Scene magazine- Community management- Involvement in event organization Thanks to this internship, I grew my persuasion skills, especially with the sales aspect. It allowed me to find the right arguments to convince people and to process sales transactions.Tasks accomplished:- Involvement with the Mis’en Scene magazine- Writing of sales blurbs for Mis'en Scene magazine- Door-to-door sales for Mis’en Scene magazine- Community management- Involvement in event organization
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Education
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2022 - 2022
CERTyou
Scrum Product Owner PSPO -
2015 - 2015
GOBELINS, l'école de l'image
Training on UX design methodology -
2014 - 2015
Sup de Pub London
Master's degree Digital Marketing and Social Media, Digital Communication and Media/Multimedia studies -
2013 - 2014
Sup de Pub
Master’s degree in Brand strategy, Communications and Media studies -
2012 - 2013
IUT Michel de Montaigne
Professional bachelor in Médiaplanning, Communication and Media Studies -
2010 - 2012
IUT Michel de Montaigne, Bordeaux 3
Undergraduate degree in Advertising, Advertising -
2007 - 2010
Lycée Bellevue
Baccalauréat Economique et Social
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